I saw this Content Lifecycle infographic at the digitalNow conference and loved it. Your association's online community should have an editorial calendar. What goes into that editorial calendar should be determined by a content strategy. Your content strategy should be periodically updated in a process like the one identified in this content lifecycle infographic.
Online communities engage members, who spend more across the board. "The authors found that revenue from members increased by an average of 19 percent after they joined, a result of closer ties with other customers and more engagement with the company."
I don't think associations give enough thought to how they name their private communities. Here are some principles to guide your thinking when developing a name for your community. Shameless plug: I wrote this.
My favorite tip, especially relevant for association community managers:
“Do you have a conference, training session or event coming up where individuals will be meeting in person and spending several days together? Set up a community several weeks prior to the event and have them join. Place all logistical materials here and open it up with a simple question like, “Where are you from?” and “What is your role at _____?” for them. This way, they not only get used to using the community, they are beyond small talk by the time they meet in person. Bonus: House all your materials in the community; no more binders!”
Shameless plug. I wrote this... Learn about the pros and cons of the main three options: Hire a full time community manager, distribute the responsibility among current staff, or contract with a third party community management service.
Loved this article from Richard Millington. My favorite piece of advice: "Look for things to remove, not things to add. It's usually better to remove things (text, elements that aren't used, pages with low traffic). If you begin with the goal of figuring what to add, you'll never optimize the site (and waste a lot of time/money)."
My favorite example in the article is how you can now buy Threadless.com shirts in GAP stores. "...the crowdsourced t-shirt site that became one of the web’s most successful retailers, launched a collaboration with GAP in February 2012. The partnership saw 25 t-shirt designs from the online brand available in selected GAP stores and online."
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.