Online Community Management for Associations
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Online Community Management for Associations
News, advice and research for Association Community Managers
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Why Knowing Your Community Type is Important « The Community Manager

Why Knowing Your Community Type is Important « The Community Manager | Online Community Management for Associations | Scoop.it
Ben Martin, CAE's insight:

Most association sponsored online communities are network-based or transactional-commerce-oriented. How does this impact your community's lurkers and your approach to engaging them?

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10 Cool Ways to Motivate Your Community Members

10 Cool Ways to Motivate Your Community Members | Online Community Management for Associations | Scoop.it

Show some love to your association online community top contributors... Here are 10 ways to do it.

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Superb private online community engagement ideas

Superb private online community engagement ideas | Online Community Management for Associations | Scoop.it
Here are some of the good practices in encouraging engagement:

 

Make sure new members are welcomed – depending on the size of the community this could be an email, a special group or a new member event.


Give new members something to do immediately and don’t make them have to figure it out. Early engagement is a good long term predictor of engagement levels.

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Updated Community Manager Job Description

Updated Community Manager Job Description | Online Community Management for Associations | Scoop.it

If you're considering hiring a full-time community manager for your association's online community, check out this sample job description.

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3M views on this video of a nerd crashing a hip-hop dance audition

Best viral video of the year in my opinion. Does your online community have freaks like this? Should it?

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Superhelpful Content Lifecycle infographic

Superhelpful Content Lifecycle infographic | Online Community Management for Associations | Scoop.it

I saw this Content Lifecycle infographic at the digitalNow conference and loved it. Your association's online community should have an editorial calendar. What goes into that editorial calendar should be determined by a content strategy. Your content strategy should be periodically updated in a process like the one identified in this content lifecycle infographic.

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What if you could get members to spend 19% more with your association?

What if you could get members to spend 19% more with your association? | Online Community Management for Associations | Scoop.it

Online communities engage members, who spend more across the board. "The authors found that revenue from members increased by an average of 19 percent after they joined, a result of closer ties with other customers and more engagement with the company."

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What Should We Name Our Private Online Community? | Avectra Blog

What Should We Name Our Private Online Community? | Avectra Blog | Online Community Management for Associations | Scoop.it

I don't think associations give enough thought to how they name their private communities. Here are some principles to guide your thinking when developing a name for your community. Shameless plug: I wrote this.

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12 Top Community Managers Share Their Tips for Better Engagement

12 Top Community Managers Share Their Tips for Better Engagement | Online Community Management for Associations | Scoop.it

My favorite tip, especially relevant for association community managers: 

 

“Do you have a conference, training session or event coming up where individuals will be meeting in person and spending several days together? Set up a community several weeks prior to the event and have them join. Place all logistical materials here and open it up with a simple question like, “Where are you from?” and “What is your role at _____?” for them. This way, they not only get used to using the community, they are beyond small talk by the time they meet in person. Bonus: House all your materials in the community; no more binders!”

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@vdimauro makes a compelling case for associations to use online communities

My avorite slide is #25: People come for content but stay for community!

 

"Associations are one of the strongest candidates for online communities because they are able to accelerate member-care efforts, which is at the core of the association model."

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How do you staff association community management duties?

How do you staff association community management duties? | Online Community Management for Associations | Scoop.it

Shameless plug. I wrote this... Learn about the pros and cons of the main three options: Hire a full time community manager, distribute the responsibility among current staff, or contract with a third party community management service.

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How To Optimize Your Community Platform: Best Practices and Practical Ideas

How To Optimize Your Community Platform: Best Practices and Practical Ideas | Online Community Management for Associations | Scoop.it

Loved this article from Richard Millington. My favorite piece of advice: "Look for things to remove, not things to add. It's usually better to remove things (text, elements that aren't used, pages with low traffic). If you begin with the goal of figuring what to add, you'll never optimize the site (and waste a lot of time/money)."

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Fascinating anecdotes on how e-commerce impacts in-person shopping

Fascinating anecdotes on how e-commerce impacts in-person shopping | Online Community Management for Associations | Scoop.it

My favorite example in the article is how you can now buy Threadless.com shirts in GAP stores. "...the crowdsourced t-shirt site that became one of the web’s most successful retailers, launched a collaboration with GAP in February 2012. The partnership saw 25 t-shirt designs from the online brand available in selected GAP stores and online."

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