Online Writing
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Online Writing
Links and resources about online writing. I will share what I am learning with you.
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Rescooped by Sharilee Swaity from Public Relations & Social Media Insight
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Writing Blog Content That Google Wants Is Completely Different To Just Writing Content and Here's Why

Writing Blog Content That Google Wants Is Completely Different To Just Writing Content and Here's Why | Online Writing | Scoop.it

Google has put a firm emphasis on quality content to measure SEO rankings. What this means is that you have to add content that is informative and engages readers. But what type of content is Google actually looking for? This article outlines key factors to help you deliver the type of quality content that Google is asking for.The content you add to your website is crucial to your search engine ranking. In order to perform well the content must offer something to the reader. That can mean that the content is either entertaining or informative and offers the reader something of value. Google is searching for websites that provide internet users with a superior user-experience – and part of that includes what your content gives to the reader....


Via Jeff Domansky
Sharilee Swaity's insight:

Writing for Google means writing things that are meaningful, and informative to the reader. 

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Jeff Domansky's curator insight, October 6, 2013 3:26 AM

With the new Google algorithm changes, your content must be informative and useful to readers or a drop in search rankings is imminent....

Rescooped by Sharilee Swaity from MarketingHits
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Why Word Order Matters in Google Searches

Why Word Order Matters in Google Searches | Online Writing | Scoop.it

Google's Search Anthropologist Daniel Russell recently shared a short videodemonstrating why word order matters when formulating your search terms. In the two minute video we learn how and why reversing word order can affect the outcome of your search.


Via Andrea Zeitz, Brian Yanish - MarketingHits.com
Sharilee Swaity's insight:

Good to know! Keywords are still important, very important, for getting traffic ... I wasn't sure about this, but now I know! 

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Brian Yanish - MarketingHits.com's curator insight, February 24, 2013 10:10 AM

This article has a quick little video showing examples of keyword searches and what happens when you mix the words up.

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How to Write the In-Depth Articles that Google Loves | Copyblogger

How to Write the In-Depth Articles that Google Loves | Copyblogger | Online Writing | Scoop.it
When you claim your content through Google's Authorship Markup, anything you write online — whether on your site or someone else's — can be connected to your global author profile. Also, the benefits you get from the rich ...
Sharilee Swaity's insight:

Very interesting article from CopyBlogger that introduces the new feature from Google that features "in-depth content" in the Google search results. Apparently, 10% of searchers are looking for in-depth articles, and this is encouraging for those of us who like to write long articles. 

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