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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | Online World | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello
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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 5:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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Behind-the-Scenes: The Social Media Strategies We Use at Buffer, Plus All Our Latest Stats

Behind-the-Scenes: The Social Media Strategies We Use at Buffer, Plus All Our Latest Stats | Online World | Scoop.it
Sharing transparently about all aspects of what we do at Buffer—pricing, salaries, fund-raising, earnings, hiring, and more—has been an amazing opportunity to connect with and learn from others.…
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10 Web Design Galleries You May Not Know About

10 Web Design Galleries You May Not Know About | Online World | Scoop.it

There’s a great abundance of web design galleries, and you probably already know about the popular ones. But in this roundup I’d like to share 10 web design galleriesthat I recently discovered.


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Nedko Aldev's curator insight, February 20, 8:30 AM

 

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Gary Campbell's curator insight, February 20, 9:24 AM

I must say when you find a aesthetically pleasing website, it makes you just want to stay there, at least for a few minutes regardless of the content of the site. It is like a new place of refuge for the Internet traveler.

Lori Wilk's curator insight, February 20, 3:09 PM

Thanks for this great resource list of #design galleries. 

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106 More Amazing Social Media & Marketing Statistics for 2014/2015 | Webbiquity

106 More Amazing Social Media & Marketing Statistics for 2014/2015 | Webbiquity | Online World | Scoop.it

How effective is social media in comparison to other digital marketing channels? Do consumers actually listen to brands? Do brands actually listen to consumers? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs?


What type of posts generate the most engagement on Facebook? What do 91% of consumers check daily? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

 

Find the answers to those questions and many more here in 106 digital marketing facts (well, mostly) and statistics from two dozen sources....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 11, 9:33 AM

Discover how B2B social media marketing differs in effectiveness from B2C, which network drives half of all social traffic to B2B websites and blogs, and more. A terrific social marketing and content marketing resource from Tom Pick. Recommended reading.  10/10

Pure Visibility's curator insight, February 12, 9:12 AM

"In B2B buying, emotions matter even more than logic and reason".

Kim Swagemakers's curator insight, February 12, 9:36 AM

106... it's a hell of a lot, but comes in handy for workshops and presentations

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Infographic: How Google determines your search rank

Infographic: How Google determines your search rank | Online World | Scoop.it
Wondering why you can't seem to snag that top spot in search results? This infographic may have the answer.
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The Art of Social Media: Power Tips for Power Users

Listen in to Guy Kawasaki, best-selling author and chief evangelist at Canva, as he teams up with the "best social media person" he's ever met, Peg Fitzpatrick, to offer The Art of Social Media: Power Tips for Power Users, the one essential guide you need to get the most bang for your time, effort, and money.

Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social media platforms

Via Brian Yanish - MarketingHits.com
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John Norman's curator insight, January 27, 6:59 PM

I took the time to read and document the points and tips in this article. There is some very useful informations

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9 Ways to Improve Your Business' Social Media in 2015

9 Ways to Improve Your Business' Social Media in 2015 | Online World | Scoop.it

With the growth of e-readers, tablets and smartphones, the buying methods of consumers of all ages and business buyers are ever-changing.

 

Social media such as Twitter, Facebook and LinkedIn will help you continue to captivate and target specific audiences in 2015 and beyond. You’ll also have greater opportunities to engage customers and strengthen their loyalty. Here are some tips that will help start you off in the right direction with your social media campaigns....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 26, 9:57 AM

Tips and best business practices for social marketers as well as damage control advice to yield the most success for your business' social media campaigns in 2015 and beyond.

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Digital, Social & Mobile in 2015

Digital, Social & Mobile in 2015 | Online World | Scoop.it
We Are Social's huge report on the state of Digital in 2015, packed with all the stats and data you need to understand internet, social and mobile trends.
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Top 8 SEO Trends and Techniques for 2015

Top 8 SEO Trends and Techniques for 2015 | Online World | Scoop.it
Many of the SEO techniques we've been using for years are still worthy of our marketing dollars. Yet, the way we look at these old methods may be a little different. Here are the top 8 SEO trends for 2015.
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The Complete Digital Analytics Ecosystem: How To Win Big

The Complete Digital Analytics Ecosystem: How To Win Big | Online World | Scoop.it
The world of digital analytics seems to be insanely complicated.

And, yes, some of it is. Third-party or first-party cookies anyone? And, are we tracking people, devices, web browsers or whoknowswhat?

But it is a lot less complicated than you might believe. No. Really. A lot less complicated.

Via Brian Yanish - MarketingHits.com
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Social Media Update 2014

Social Media Update 2014 | Online World | Scoop.it
While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year. In 2014, 52% of online adults used two or more social media sites, up from 42% in 2013.
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8 of the best stock photo sites

8 of the best stock photo sites | Online World | Scoop.it
It's time to stop using those cheesy images of smiling colleagues leaning over a laptop. Check out these eight much cooler image resources.
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10 Web Design Trends You Can Expect to See in 2015

10 Web Design Trends You Can Expect to See in 2015 | Online World | Scoop.it
Every year, Web design grows and so many awesome things are being published daily. I can only imagine that the best is yet to come in 2015, including many of…
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5 Social Media Marketing Trends for 2015 [INFOGRAPHIC]

5 Social Media Marketing Trends for 2015 [INFOGRAPHIC] | Online World | Scoop.it

It’s been a huge year for social media, but what can we expect in 2015?


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Bryenn Lopez-Bierwirth's curator insight, January 2, 2:56 AM

The trends of social media in 2014 will transcend that in 2015. Make sure that you're up-to-date and not out-of-date on your social media campaigns. 

 

Here are the trends and data to show how engagement is shifting and users preferences are changing. 

Marco Favero's curator insight, January 4, 9:23 AM

aggiungi la tua intuizione ...

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Infographic: The top visual trends for 2015

Infographic: The top visual trends for 2015 | Online World | Scoop.it
A new infographic from Shutterstock reveals the latest trends in images and video. Apply a few to your next visual project.
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How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr

How Hashtags Work on Twitter, Instagram, Google Plus, Pinterest, Facebook, Tumblr and Flickr | Online World | Scoop.it
Hashtags, which make it easier to find, share and curate content on social platforms, can be an invaluable tool in your marketing arsenal.

Via Bonnie Burns
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Bonnie Burns's curator insight, February 9, 4:01 PM

A hashtag is the wonder of the past decade. It was born to address the need to organize and make sense of the overwhelming social media buzz. Thanks to active and creative user adoption, hashtag support has been added to most popular social media platforms

David W. Deeds's curator insight, February 10, 12:31 PM

Nice, simple explanation.

flea palmer's curator insight, February 13, 7:11 AM

Hashtags provide an easy way to curate information across the web. This post explains how they have been adopted on different platforms to enable you to bookmark content relevant to your interests.

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How to Build an Unbeatable Content Marketing Plan

How to Build an Unbeatable Content Marketing Plan | Online World | Scoop.it

Maintaining a steady stream of content that's unique and interesting to your target audience is a challenge. But with a big dose of creativity (and a little help from content idea generators), you can create content that's not only valuable to your market, but also stands out from the sea of information.

44 Fantastic Types of Content
There are tons of options out there for content you can create. Forty four content types are outlined below, so look through the list and see which ones would make a perfect fit in your marketing plan....


Via Jeff Domansky
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Tom King's curator insight, February 7, 10:51 AM

Vlogging, Surveys, Contests, and Apps are all great ways to drive traffic to your website(s). Are you using these and other ideas to build your content marketing plan for 2015?

Kim Swagemakers's curator insight, February 7, 11:17 AM

I've been busy developing my first information product like this. Hubspot always beats me in my ideas, which is frustrating and motivaing at the sam time. But this article rocks, it is so very complete.

Faire-connaitre.net's curator insight, February 10, 5:51 AM

big to do list !

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Top 5 Web Design Trends For 2015 | Infographic

Top 5 Web Design Trends For 2015 | Infographic | Online World | Scoop.it

Is your website ready for 2015? Here are 5 of the new trends to look out for in the coming year. From Mobile Focus, Interactive, Flat, Simple, and Single Page Designs – stay ahead of the curve and get on trend for the New Year. Our easy to follow visual guide will show you the way. 


Via Lauren Moss
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Liza Viana's curator insight, January 26, 9:46 PM

Wondering what's hot and trendy in web design in 2015? This cool infographic spells it out for you...

Tony Guzman's curator insight, January 29, 9:55 AM

This infographic shares five trends in web design for this year.

Nedko Aldev's curator insight, March 5, 4:25 AM

 

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WordPress Plugins for Successful Content Marketing

WordPress Plugins for Successful Content Marketing | Online World | Scoop.it
With the rise and rise of content marketing expected to reach new heights in 2015, marketers are more likely than ever to use WordPress as an integral content marketing tool this year. If you don’t believe me, then take a gander at some of these stats:

Content marketing is used regularly by 93% of marketers
57% of marketers cite content marketing as their number one priority
76% of B2B marketers blog regularly (a large percentage of which probably operate using WordPress)
Best of all, the price tag associated with content marketing is 62% less than traditional marketing tactics, and generates three times as many leads.
With this burgeoning use of WordPress for content marketing, it should come as no surprise that there is a whole gamut of plugins for successful content marketing to help your program run more smoothly and deliver greater return on investment.

Via Brian Yanish - MarketingHits.com
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Complete Guide to #SocialMedia Image Sizes 2015

Complete Guide to #SocialMedia Image Sizes 2015 | Online World | Scoop.it

There’s no question of a doubt that social media has become more visual over the past few years with over 63 percent of social media updates now incorporating images. This means that if you don’t have great images for your social updates you will not stand out from the hundreds of status updates streaming past your audience every day.

 

But simply having great images is not enough.Unfortunately your photos and images display differently across the different social media channels so you need to make sure that your photos are optimized for each one. This can often lead to a lot of searching online to find out the correct dimensions for Facebook, Twitter, Instagram etc.

 

Wouldn’t it be useful if all this information was in one place? Thankfully the team at Setupablogtoday have done that in this easy to follow cheat sheet.

 

Whether you are an experienced Social Media Marketer or a novice this handy reference guide lists the dimensions for the images which the major social networks want you to use, as well as a few handy tips for selecting the perfect image for your profiles....


Via Jeff Domansky
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Lori Wilk's curator insight, January 27, 2:16 PM

Great reference on how the size of your #socialmedia #photos matter and vary with each platform. 

Chaman Jaan's comment, January 28, 2:46 AM
http://dramasonline24.com/mausam-drama-28-january-2015/
Fotografie Turismo Italia's curator insight, February 26, 4:00 AM

Guida per conoscere le dimensioni delle immagini dei vari Social Media.

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Using Psychology to Build Social Media Campaigns | SEJ

Using Psychology to Build Social Media Campaigns | SEJ | Online World | Scoop.it
Your social media campaigns should be about connecting with followers – not peddling your wares.
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15 ways to feed the content beast

15 ways to feed the content beast | Online World | Scoop.it
Digital media pros can feed the media beast without spending tons of time creating new posts with these suggestions.
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Social Media Update 2014 | Pew Research Center

Social Media Update 2014 | Pew Research Center | Online World | Scoop.it

In a new survey conducted in September 2014, the Pew Research Center finds that Facebook remains by far the most popular social media site. While its growth has slowed, the level of user engagement with the platform has increased.

 

Other platforms like Twitter, Instagram, Pinterest and LinkedIn saw significant increases over the past year in the proportion of online adults who now use their sites....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 10, 10:41 AM

While Facebook remains the most popular social media site, other platforms — like LinkedIn, Pinterest, Instagram and Twitter — saw higher rates of growth over the past year.

Jaione's curator insight, January 15, 6:16 AM

2014ko datuak. Facebook garaile.

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19 free social media analytics tools

19 free social media analytics tools | Online World | Scoop.it
When budget allocations are at a premium (and when aren't they?) metrics are crucial. Here are some terrific online helpers.
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10 web design trends you’ll actually see in 2015 (and how to survive them)

10 web design trends you’ll actually see in 2015 (and how to survive them) | Online World | Scoop.it

This time last year I made 7 predictions for web design in 2014, with mixed results (I’m looking at you SVG). This year, I’ve sought out 10 web design trends that will be big in 2015, and what you need to survive them.

 

I’ve omitted predictions that are too obvious to include: mobile will continue to grow, large image backgrounds will be popular; instead I’ve focused on trends driven by three clear patterns in the current web design landscape: The growing influence of site-builders is forcing web designers to seek out unique craft skills; technology continues to roll onwards, influencing the sites we design; and some of the most established names on the Web have grown too unwieldy to keep pace with demand....


Via Jeff Domansky
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Jeff Domansky's curator insight, January 9, 2:22 AM

If you love design, these tips are for you.

jose antonio gabelas's curator insight, January 9, 2:37 AM

AÑADA su visión ...

Marco Favero's curator insight, January 9, 3:41 AM

aggiungi la tua intuizione ...

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50 Data Science Gurus (and 10 Organizations) You Must Follow On Twitter

50 Data Science Gurus (and 10 Organizations) You Must Follow On Twitter | Online World | Scoop.it
Get ready to up your data science game on Twitter.
Our own Ben Bruning (@NCSUalum) recently scoured the Twitterverse for top data science accounts.
Ben started with a search for “data science” and...

Via Pierre Levy
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