With over 50 combined years experience in hotels and retail, Tim and Con believe they have the wine and customer service knowledge to provide consumers with the right help choosing quality wine that is value for money.
Wine buying in the future will be an interactive world of mobile apps, virtual sommeliers and tweeting winemakers, according to new research.
Digital technology is driving a sea change in the way retailers engage with wine drinkers, said the Chief Operating Officer of research group Wine Intelligence, Richard Halstead.
Speaking at a briefing hosted by trade show Vinexpo, Halstead highlighted several techniques already being used by retailers around the world.
These include 'Max le Sommelier', who is navigating shoppers through mind-boggling wine aisles in French hypermarkets, and an initiative in Total Wine & More stores in the US, which allows drinkers to tweet live with a winemaker and view live link-ups to vineyards on screens.
It’s the holiday season for consumers, but for the wine industry value-chain its “OND” – an acronym for October-November-December – also known as the make or break time of year when upwards of 40% of all annual retail wine sales are realized.
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