"A new report shows that the world's top 100 brands use Google+ to improve exposure and build SERP presences.
According to the company’s The ‘Social Share’ report, Google+ has earned the trust of many mainstream brands, showing a 9,400 percent year-over-year increase in active members. The study evaluates the BrandZ top 100 organizations including Apple, IBM, Google and BMW. In fact, approximately 75 percent of these brands have active Google+ profiles.
The report highlights that these companies have collectively seen more than 9,000 percent growth in followers and 20 percent report SEO benefits from their Google+ Pages in SERPs."