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Online Visibility
Managed by content veteran Sylvie Dale, this space includes vital SEO, social media, and web content-related updates, plus tools and tips to help your website to be more visible online.
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Image Copyright | Social Media Today

Image Copyright | Social Media Today | Online Visibility | Scoop.it
High profile cases, like the closure of Napster at the turn of the century have meant consumers understand copyright rules when it comes to downloading music and video content, but it would seem that a number of misconceptions exist around image...
sylectra's insight:

Read this article to steer clear of copyright violations when posting images in social media. Or - hire a competent social media firm to take care of all this stuff for you - LOL.

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Twitter / 8factapp: People who complain frequently ...

Twitter / 8factapp: People who complain frequently ... | Online Visibility | Scoop.it
People who complain frequently through social media are more likely to suffer from stress, anxiety and depression. http://t.co/ov3L9nLxFG
sylectra's insight:

So much for the wisdom of venting.

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BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers

BloomReach Helps Retailers Deliver Personalized Content to Mobile Shoppers | Online Visibility | Scoop.it
Big data marketing app company BloomReach aims to bridge the gap between multi-device shopping, and offer more personalized content to mobile users that predicts what they're looking for and what products are relevant to them.
sylectra's insight:

BloomReach app uses auto suggestions so mobile users don't have to type to find the perfect bag.

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Organic vs. Paid Listings: Do Users Know the Difference?

Organic vs. Paid Listings: Do Users Know the Difference? | Online Visibility | Scoop.it
Research over the past year has shown conflicting data in the battle of paid versus organic search and which clicks are winning. But there’s an underlying issue: Do users really know what they’re getting into when they choose one over the other?
sylectra's insight:

This is really more of a chicken and egg discussion.

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B2B and Content Marketing [Infographic]

B2B and Content Marketing [Infographic] | Online Visibility | Scoop.it
Wondering if content has a place in your B2B marketing strategy? Check out this infographic and find out why content will be critical to your success.
sylectra's insight:

B2B-focused companies have an especially strong need to devise a great content marketing strategy; sharing information is important in this space, as is being found more easily for niche terms. 

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Google Zaps Another Link Network, 'Several Thousand' Link Sellers Hit

Google Zaps Another Link Network, 'Several Thousand' Link Sellers Hit | Online Visibility | Scoop.it
What a week it’s been where Google and SEO are concerned. The company, via Matt Cutts, has issued several warnings about things to come — and, late Tuesday night, also revealed that it’s just acted against another link network.
sylectra's insight:

No word yet on WHO got zapped. Not our customers!

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Everything You Need to Know About Google's Big Announcements

Everything You Need to Know About Google's Big Announcements | Online Visibility | Scoop.it
Although no one jumped out of plane wearing Google Glass this year, the company announced at its annual developer's conference some cool new products.
sylectra's insight:

I'm very interested in trying out the new Hangouts, and I agree that the new Google+ Social interface is much better. 

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5 Google Analytics Reports that Saved My Ass (and 1 that nearly kic...

Five of my favorite Google Analytics reports and features, plus one I really, really don't like. At all.

Via Neil Ferree
sylectra's insight:

Really good stuff, especially Google's variation on the online marketing funnel, showing that the items at the top of the funnel - display for branding, social for general exploration - are in the zone labeled "assists" in the conversion (read: cannot usually measure its benefit). However, Google Analytics has a way to report on social media channels that id, in fact, assist with a sale so that you can take a deep breath before pruning the marketing budget.

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Neil Ferree's curator insight, May 5, 2013 9:23 AM

There's 123 slides in this Deck and over 15,000 Views < 3 Days coz its that's dam good • the Google Analytics dashbaord advanced segements in this deck are the best I've seen to date

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5 Ways to Improve Your Facebook Engagement | Social Media Examiner

5 Ways to Improve Your Facebook Engagement | Social Media Examiner | Online Visibility | Scoop.it
Facebook post strategies: Learn how craft Facebook updates to get more likes, comments, shares, and interaction with your brand.
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20 Creative 404 Error Pages

20 Creative 404 Error Pages | Online Visibility | Scoop.it
When you attempt to follow a broken or dead link usually you end up on a 404 error page. Most companies have boring 404 pages that offer you to
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Headline Character Count for SEO: Is Gawker Media’s Nick Denton Right? - Advance Digital Search & Social Group

Headline Character Count for SEO: Is Gawker Media’s Nick Denton Right? - Advance Digital Search & Social Group | Online Visibility | Scoop.it
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Social Media Investigates Boston Attacks: Should The Crowd Be Pointing Fingers?

Social Media Investigates Boston Attacks: Should The Crowd Be Pointing Fingers? | Online Visibility | Scoop.it
It's unlikely that the people responsible for the Boston Marathon attack will be apprehended through social media -- the security footage from a Lord & Taylor department store appears to be the focus at this point -- but that didn't stop users on...
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7 Strategies for Maximizing the Success of SMB Social Media Campaigns | Street Fight

7 Strategies for Maximizing the Success of SMB Social Media Campaigns | Street Fight | Online Visibility | Scoop.it
More than four out of every five small businesses now use Facebook as a marketing vehicle, but that doesn’t mean merchants on Main Street have social media all figured out.
sylectra's insight:

Good solid basics...worth a read.

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Why Your Business May Need a New Content Map to Find Success

Why Your Business May Need a New Content Map to Find Success | Online Visibility | Scoop.it
Many digital marketing strategies are falling short these days because marketers are stuck working off an old content map. As we drive ourselves to raise content marketing to the next level, we've ...
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Ditch Cold Calls. Why Content Is King (Infographic)

Ditch Cold Calls. Why Content Is King (Infographic) | Online Visibility | Scoop.it
These days, your customers are reading blogs and using Twitter. We take a look at how content marketing can boost your company's bottom line. (Ditch Cold Calls. Why #Content Is King (Or Queen) ...
sylectra's insight:

Interesting treatment on the types of content and their value to content marketing. 

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Small Business Content Marketing Workshop - Good to Great

Small business content marketing workshop given for COSE (Council of Smaller Enterprises) in Cleveland, OH.
sylectra's insight:

I love Joe Pulizzi's presentations - he is a true guru of content marketing.

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Benchbook for U.S. District Court Judges Adds New Section on
E-Discovery and Jury Instructions for Jurors' Use of Social Media and Electronic Devices : Technology Law Source

Benchbook for U.S. District Court Judges Adds New Section on <br>E-Discovery and Jury Instructions for Jurors' Use of Social Media and Electronic Devices : Technology Law Source | Online Visibility | Scoop.it
The Federal Judicial Center recently published the Sixth Edition of the Benchbook for U.S. District Court Judges. For the first time, the Benchbook in (Benchbook for U.S.
sylectra's insight:

Very interesting - their suggested instructions for jurors is a no-brainer: "You may not communicate with anyone about the case on your cell phone, through email, Blackberry, iPhone, text messaging, or on Twitter, through any blog or website, including Facebook, Google+, My Space, LinkedIn, or YouTube."

You think that maybe it would be bad if you were Tweeting during a murder trial? Hmmmm. 

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Okay Google, add voice-activated search to my browser | Apps and Software | Geek.com

Okay Google, add voice-activated search to my browser | Apps and Software | Geek.com | Online Visibility | Scoop.it
Tired of having to type things into the Omnibox just to do a quick search in Chrome? Google feels your pain, and has decided it's time for Chrome to start listening for voice commands.
sylectra's insight:

So far, this doesn't work for me unless I first click on the microphone, but maybe I need to install an extension or wait a couple days. 

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12 Essential Social Media Cheat Sheets

12 Essential Social Media Cheat Sheets | Online Visibility | Scoop.it
Cheat sheets give you a rundown of various features for a given item. Here are some of the best social media cheat sheets .

Via Laura Pearle, Sara Kelly Johns, Linda Dougherty, Ally Greer
sylectra's insight:

These are more like keyboard shortcuts than like features and benefits to be used when advising clients. However, you can learn how to prevent sharing of a Google+ post (although I can't see many scenarios where that would be needed if you're a business with a Google+ presence).

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Ann Vega's curator insight, April 15, 2013 8:12 AM

Great guides for newbies!

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21 Awesome Social Media Facts, Figures and Statistics for 2013

21 Awesome Social Media Facts, Figures and Statistics for 2013 | Online Visibility | Scoop.it
Social media networks are continuing to grow led by some key factors. These include mobile usage and acceptance by the older generation. Google+ is now the second largest network, Twitter is the fastest growing with Facebook still the biggest.

Via Kamal Bennani
sylectra's insight:

Interesting that Google+ has 659 million monthly active users, up 30% from May 2012. Not exactly explosive growth but quite respectable. YouTube has enormous monthly unique viewers but did not report on monthly active users for this article - perhaps pointing to a problem with people visiting the site and not logging in. Why?

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10 Killer SEO Landing Page Tips

10 Killer SEO Landing Page Tips | Online Visibility | Scoop.it
User experience, site usability, and onsite engagement have become more important for major search engines in their assessment of a site's "rankability," Use this checklist of tips to ensure your landing pages are sending all the right signals.
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Lame to fame: 4 tips for optimizing presentations for Twitter

Lame to fame: 4 tips for optimizing presentations for Twitter | Online Visibility | Scoop.it
Presentations and slideshows have been historically one of the most boring and standard corporate media currently available to employees and management.
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Why Small Businesses Are Losing On Social Media - Forbes

Why Small Businesses Are Losing On Social Media - Forbes | Online Visibility | Scoop.it
A new report from online business community Manta shows that, desperate to increase sales numbers in 2013, American small business owners are turning up on the social web in droves.
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