Examining what Google Hummingbird means to local search in 2014, plus how mobile and local overlap; how to use Pinterest to increase local traffic; turnkey local SEO strategies; free, freemium and premium tools; and some important infographics.
As people begin to rely on services and apps to help them navigate the world around them, local discovery is going to get a lot more crucial to search marketers who are wanting their business to be found online.
Always interested in what Google and Siri are up to with predictive search.
Alpha files defamation suit against anonymous social media users The Star-Ledger - NJ.com ALPHA — Alpha Borough has filed a defamation lawsuit against various anonymous social media accounts, including "Save Alpha" and "Defeat Dunwell." The 31-page...
Good content marketing is the driving force behind many businesses lately, but not knowing how to approach or implement it can be intimidating to developers and other techies who have no background or experience in marketing.
Slideshare is an undiscovered gem of knowledge sharing.
And I would add that if a business owner finds she doesn't have time to blog after starting one, there are a number of reputable blog writing companies that take all the work out of the process and do a great job.
I hear a lot of buzz about influencer marketing — how it has evolved, how it comes in different flavors and how brands are using it — but I never hear anyone talk about Google’s plans to change it… dramatically!
It doesn’t matter if you are a big business that has a global audience or a small local business, you can still benefit from online marketing. As a matter of fact, digital marketing is one of the fastest growing sectors today.
Report Details Courts' Use of Social Media Tools The BLT: Blog of Legal Times (blog) Just under half of the judges, court staff and other court-related personnel who responded to the survey said their court system didn't use any social media tools.
Publishers that are experimenting with native advertising programs may need to invest in a dedicated editorial team to help brands develop, optimize and publish sponsored content.
Having a team of "business-side" editors is the best way to maintain the objectivity of the regular news staff. In addition, it takes finesse and special skill to massage sometimes uninspiring articles into proper readable shape.
Business 2 Community Curated Content: When to Claim Google+ AuthorshipBusiness 2 CommunityIn the past several months, content marketers have been buzzing about Google+ authorship, a new feature that allows content creators to claim authorship of their...