MECLABS has posted seven resources that will definitely assist you with your email marketing efforts. Very worthwhile to review or bookmark for later reading...
When Should You Send An Email? How one of the largest banks in the world discovered when to send its email
In this free, 60-minute Web clinic video replay, Flint McGlaughlin, Managing Director, MECLABS, explores elements to consider when looking for the optimal send time and frequency for your email marketing campaigns.
Email Optimization: 72% of marketers test subject lines
We surveyed 2,735 marketers and asked them which email marketing elements they test most.
Email Marketing Timing: When is the optimal time to send your next marketing email?
Your peers discuss lessons they’ve learned with examples and insights into email marketing timing.
Email Marketing: Questions about subject line length, differentiating alert emails, and multivariate testing
In this blog post, we address common email marketing questions.
Email Marketing: Tips from your peers about writing subject lines
Your peers share their experiences writing effective subject lines. Hint: focus more on your audience, less on tricks.
Email Marketing Video: Crafting effective email messages
“Any marketing that does not influence a decision is a waste,” Flint McGlaughlin said. In this blog post, we share Flint’s full keynote from Email Summit 2012 – “Crafting Effective Email Messages: How a recent experiment helped MECLABS researchers achieve a 104% increase in email response.”
Email Messaging: How overcoming 3 common errors increased clickthrough 104%
In this Web clinic replay, Flint teaches a methodology to help determine if you are making common email marketing errors and how to overcome them.