No one can deny that YouTube is the 800lb gorilla of the online video industry. Owning almost one fifth of the video advertising market, it is an influential video platform, to say the least. But being successful by and in itself doesn’t mean that everybody will get an equal piece of the pie. When choosing a video hosting and publishing platform, one should consider strategic business goals, budget disposal, and carefully evaluate all the available options.
Today, TubeMogul, a leading enterprise software company for digital branding, and Dailymotion, one of the biggest video platforms in the world with 3bn videos viewed per month*, announced a strategic partnership that allows advertisers purchase Dailymotion's in-stream inventory and leverage the platform's proprietary first-party audience segments through TubeMogul's software.
Though not widely publicized, the developer community has been abuzz for many months with news of Google Chrome withdrawing its support from Microsoft Silverlight (a browser plug-in that enables online media experiences). While this is good for the stability of Google’s newest browser iteration (Chrome 40), it’s not so great for those using the Silverlight […]
There's no better illustration of the massive disruptive impact of OTT options like Netflix, Hulu and Amazon Prime than the decimation of kids-oriented cable TV networks currently playing out. According to Todd Juenger, senior analyst at Bernstein, whose weekly TV Audience Tracker (which is based on Nielsen data), I closely follow, viewership of kids cable TV networks is down 23% quarter-to-date in 2015 vs. the same period of 2014.
Quality assurance technology provider IneoQuest has launched a new platform to deliver behavioural and operational data directly from endpoint devices to IneoQuest’s Audience Measurement Platform for Adaptive Streaming.
Europe’s pay-TV sees worst growth since 2010, a sign OTT traction is gaining Looks like Europe may finally be feeling the effects of increased OTT traction as pay-TV subscriber growth hit 0,4% in Q2 2015, the slowest increase since the end of the Great Recession in 2010. IHS reports that subscriptions declined in a significant number of markets throughout Europe and pointed to continued decline in the cable sector, which lost about 185,000 subscribers in the quarter.
Perseus, a new video compression technology unveiled at the NAB Show by V-Nova promises to allow more efficient use of spectrum to deliver SD, HD and even 4K ultra HD as part of a next-generation digital TV standard than previously thought possible.
As the range of content available online grows exponentially, it is becoming more important than ever that we understand users’ preferences, and put them to good use. Unfortunately, the industry hasn’t yet fully taken advantage of the potential opportunities. Many aggregators, distributors and content owners may be addicted to consuming the data generated by the services they run, but they aren’t successfully turning that data into knowledge that can enhance their offering and customer experience.
One question which is probably on the lips of most Multichannel Video Programming Distributors (MVPDs) is what transcoding solutions will emerge in 2015? Many have seen issues with codecs, DRM schema and formats become more complicated, as the number of connected devices and operating systems in the arena has expanded.
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