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Social Media Publishing is dead (as we know it)

Social Media Publishing is dead (as we know it) | Online tools for small business | Scoop.it
Social Media engagement does not only happen on the social network itself. Ask yourself the question: what’s better for you? That someone likes one of your picture on Facebook or that she subscribes to your blog’s newsletter?
Vincent Dickie's insight:

To say that 'social media publishing is dead' is a bold statement in a Facebook dominated New Zealand market (currently 2.8 million users from a population of 4.5 million).

 

I've long been a believer in 'content hubs' - ie. Your website being at the centre of your online 'Universe'. Your website, or content hub is where most people make sales / conversions, so it makes sense to bring people back to your website. Social media is just one part of the equation!

 

Great article, and it raises the value of great content tools such as Scoop.it.

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The Complete Guide to Facebook Ad Specs

The Complete Guide to Facebook Ad Specs | Online tools for small business | Scoop.it
Facebook is a very powerful online advertising tool, and currently the top social media marketing platform, with over $3 billion ad revenue in Q1 2015. However, changes to it's ad inventory routinely go unnoticed by many professionals. Many who use Facebook to advertise their products, services, or Pages are finding it harder to keep up with…
Vincent Dickie's insight:

It's relatively straightforward to create an ad on Facebook - especially when compared with (effective) Google Display advertising. But what sizes do ads need to be? How do we place them for the product or service we're promoting? This piece lays out the new dimensions and placements for Facebook ads.

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10 of the Best Places to Find Free Icons and Image Assets Online

10 of the Best Places to Find Free Icons and Image Assets Online | Online tools for small business | Scoop.it
Like many creative types, I tend to get a bit giddy when I find art that inspires and captivates. However, as a web designer, I jump for joy when I stumble across websites and graphic design images that have been masterfully crafted (I’m a geek like that *wink*).
No matter what type of designer you...
Vincent Dickie's insight:

Sometimes you just need an icon or image for that website or project. Here's a handy guide to free icons and images.

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Optimizing for the Mobile Web - Eyeflow Internet Marketing

Optimizing for the Mobile Web - Eyeflow Internet Marketing | Online tools for small business | Scoop.it
Across the web, marketers and SEOs are abuzz with news that 2015 will be the year that the mobile web overtakes its desktop counterpart. For years, the mar
Vincent Dickie's insight:

2015 marks a tipping point for mobile web: Basically, if your website isn't responsive for mobile devices, you're likely to not rank as well in Google.

 

Over 90% of mobile searches on a mobile device search for local information. Over 50% of these go on to purchase or inquire. If that's not a compelling reason to upgrade to a mobile responsive website, I don't know what is. Check out how your website looks on a mobile device.

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Email Open Rates Report 2014

Email Open Rates Report 2014 | Online tools for small business | Scoop.it
Vincent Dickie's insight:

Are your business emails being ignored? These tips will show you how to drastically improve your email opening rates in 2015.

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How to turn small talk into smart conversation

How to turn small talk into smart conversation | Online tools for small business | Scoop.it
Tips from a comedian and a journalist on the art of going from small talk to big ideas. Try these out at the next summer wedding reception.
Vincent Dickie's insight:

It's that time of year when we do lots of socialising. How can we make our small talk interesting? Don't be a robot - have a conversation!

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7 Online Marketing Tools That Make Blogging A Breeze

7 Online Marketing Tools That Make Blogging A Breeze | Online tools for small business | Scoop.it
Want the right tools to drive your online marketing efforts? Don't want to spend a fortune? These tools will help you!

Via Jeff Domansky
Vincent Dickie's insight:

Most businesses know that blogging helps their website more visible in Google, but, let's face it, blogging can be time consuming. Clients frequently ask me how they can make blogging more manageable. The post has some great tools that make it easier to juggle a business and manage online media. 

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iWebContact's curator insight, November 19, 2014 1:10 PM

Vous avez un blog ? consultez ces outils

wanderingsalsero's curator insight, November 20, 2014 5:28 AM

Some of these were new to me and probably would be nice. On the one hand, people are fascinated with 'bells and whistles' but the eternal problem remains that most people really don't have any design skills nor the time (or even interest) to learn.

Lori Wilk's curator insight, November 20, 2014 9:19 AM

One of the most helpful articles I've read about #blogging. I have some new #resources and #education.

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Facebook Ads Vs Google Ads: The Debate May Be Over For Small Business

Facebook Ads Vs Google Ads: The Debate May Be Over For Small Business | Online tools for small business | Scoop.it
Do you remember the last time you clicked on a Google Ad? Because I don’t. Call it ad blindness, but my eye instantly scans down below the half-page of ads to get to the content I was searching for. But I DO find myself clicking on more than a handful of Facebook Ads every day.…
Vincent Dickie's insight:

I've often pondered whether Facebook advertising would one day deliver better results than Google advertising for clients. Generally speaking, Google advertising (Adwords + Display) has provided a better return on investment for small business.

Here are some reasons why Facebook advertising might just outsmart Google in the coming 18 months. Watch this space...

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5 New Facebook Features and How Marketers Should Use Them |

5 New Facebook Features and How Marketers Should Use Them | | Online tools for small business | Scoop.it
Are you taking advantage of the most recent Facebook features? Here are five ways to incorporate recently revealed Facebook features into your marketing.
Vincent Dickie's insight:

Here are some great tips for Facebook marketing - new features being added all the time. I'm very excited about Re-marketing and Dynamic Product Ads which effectively invite prospective visitors back to your website based upon their specific interests / buying stage.

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25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors | Online tools for small business | Scoop.it
Even before you entered into the world of business, you were watching your competition. Whether it was in a classroom or on a sports team...
Vincent Dickie's insight:

This is a great resource for online tools. Some of them you may be familiar with, some of them you may not. Personally, I use the Google Keyword Planner frequently for establishing the popularity of keyword terms.

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Why mobile and native ads are a big deal | A Learning a Day

Why mobile and native ads are a big deal | A Learning a Day | Online tools for small business | Scoop.it
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How the mobile revolution is changing everything we do, and the vital implications for marketing and advertising.

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How to find the courage to execute on big bold plans

How to find the courage to execute on big bold plans | Online tools for small business | Scoop.it
In my latest blog post, I argued that most entrepreneurs are optimizing for productivity when they should be optimizing for courage. It turns out that how you spend your time – hour to hour – does not determine your success. The
Vincent Dickie's insight:

I've been inspired by some very courageous people in my life. Seems like courage and the ability to fail and get up again are essential on the road to personal and professional contentment. Thanks Peter Shallard for another inspiring post.

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The ABCs of Landing Pages That Work [Infographic] - Copyblogger

The ABCs of Landing Pages That Work [Infographic] - Copyblogger | Online tools for small business | Scoop.it
Learning how to create landing pages that convert is a smart way to help you build your career online. Start today with the ABCs of landing pages that work.
Vincent Dickie's insight:

Call it a Sales Page or a Landing Page, it's job is to convert website traffic or Google campaigns to inquiries. Here are the ABC's in a fun and unique visual format. 

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