The Future of Online News Portals—What You Should Know
These days, you can do a lot of things by just going online such as shopping, paying bills, communicating with friends, sharing documents, listening to music, and watching videos, to name a few. The internet is also the easiest and fastest way to access information, which is why many people go to their computers and connect to the internet when they want to get news from all over the world. Watching news on TV and reading newspapers may still have their merits but you cannot deny the many advantages of getting your news online. In fact, print newspapers and TV news stations all over the world now have their own websites where people can access news. It has even been said that newspapers will soon become obsolete once everyone has access to the internet. The future of print newspapers may not be clear but the same thing cannot be said about the future of online news portals. • Subscribing to news portals Some newspapers, like the Financial Times in the UK, are now charging their customers for news subscription. If you want to get unlimited access to their news portal, you only need to pay $3.59 per week. You can still read 10 articles every month for free if you do not want to pay the fee. However, charging for online subscriptions may not work for newspapers that offer objective news reports. Look at it this way. People who read the Financial Times are willing to pay a fee to get useful financial news which can help them make smart decisions when it comes to investing their money. They are willing to pay because they are expecting to get something in return. On the other hand, newspapers that offer objective current events only keep people informed and there are many websites that offer the same objective news for free. • People who read newspapers continue to shrink in number There are only three kinds of people who read the newspaper—people who do not have access to computers, people who do not want to stare at computer screens for long periods of time, and people who do not know how to operate computers. Before, the easiest option to get news is to have a newspaper delivered at your doorstep. This is no longer the easiest, not to mention cheapest, option when the internet entered the scene. • Finding a niche If you want to thrive in this era where free information is easily accessible, you should find a niche or create one where you will dominate. Take the Financial Times for instance. They dominate a niche, and that is providing up to date financial news content and information to their subscribers, which makes it okay for them to charge their subscribers. You should find or create a niche that has not been filled up before if you want your news portal to succeed. However, be sure to create a niche that many people are interested in. Do not try to fill in a niche that people do not really care about, such as taking care of slugs or something.
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