I absolutley love this idea! Seeing real people in the clothes adds personality and gives the veiwer a better idea of what the clothes actually look like on. I can imagine that this would increase sales for online fashon stores. Now to find out how they do it!
By consumer affairs reporter Amy Bainbridge, ABC Updated June 4, 2013, 2:43 pm
The number of Australians who shop online has tipped over the 50 per cent mark for the first time.
Roy Morgan Research has today released its State of the Nation report,Â which examines the social trends of 50,000 consumers over the past decade.
The report has a special focus on online retail and points to a 12 per cent growth in the sector in the past year.
It found that in the last three months, some 50.3 per cent of Australians had shopped online.
The most popular online purchases were in leisure and travel, which made up 45 per cent of online purchases, followed by fashion, at 23.4 per cent.
Australian Bureau of Statistics figures show $258 billion being spent on retail, with Roy Morgan estimating 9 per cent of that being spent online.
The average weekly online expenditure was $285 per person.
Roy Morgan Research chief executive officer Michele Levine says online shopping is becoming increasingly mainstream.
She says there is a role for traditional retailers to exist alongside online shopping, but that the retail sector will need to adjust.
"Those retailers who can play in both spaces will probably do extremely well, so I think yes, there will be a very happy situation," she said.
"I think the challenge for Australia is that this will change the face of the workforce, because what you'll find is it's not just the retailer as such, it's the people who work in the shops.
"You won't need so many people working in shops."
Smartphone shopping grows 101 per cent in past year
Ms Levine says smartphone shopping is growing rapidly.
"Smartphone penetration is now running at about 50 per cent of Australians, so it's well on the way, and what I think smartphones have done is they've actually really given a big lift to people's use of the internet," she said.
"What the smartphone does is it means they don't have to go home, they can do all of those things wherever they are, any time they like.
"What we're seeing is people are using them to check prices, explore the availability of goods and doing research."
Ms Levine says the use of smartphones to make online purchases has grown 101 per cent in the past year.Â
"There's about 6.6 per cent of people with smartphones who have actually bought something online recently, but it will grow, it's 24/7 to be able to do this stuff online, and very different to having to go to a shop that is only open particular hours," she said.
The research also looked at other indicators of consumer behaviour.
It found the number of people eating out has trended down slightly, but the number of people visiting cafes to drink coffee and tea is trending up.
It found fewer people are gambling and points to trends in media consumption, with more people accessing media online.
It also says 60 per cent of people use the internet more than once a day.
While it seems logical that easy navigaton and great photos are basics of a great ecommerce site, knowing that these multi-million dollar brands are doing exactly what we do for our clients make us feel very happy!
10 ways to increase ecommerce conversions through SEO Direct Commerce is the leading publication for the multi-channel retail sector.
Here's a great article to help with your ecommerce stores. Make sure you plan them from the start and do your research, using SEO is great but dont forget that Google LOVES content so make sure creating content is one of you daily acitvities.
E-commerce companies like Warby Parker and Bonobos are opening actual stores -- but they're unlike anything you've seen at the mall.
It had to happen, large online stores are now setting up shop and turnign the traditional retail model completely upside down. Top online stores such as Bonobos, Ebay and Etzy are setting up windows, stores and finding space in department stores to sell their goods to an already loyal market!
What a great idea, with initial lower start up costs, online stores certainly have their appeal!
SAN BRUNO, California (Reuters) - Wal-Mart Stores Inc will test the use of lockers in its stores to hold goods ordered online until shoppers pick them up, Neil Ashe, chief executive of its e-commerce unit, (RT @scotwingo: Walmart testing Amazon locker/bufferbox...
Econsultancy (blog)Online retailers deliver a better customer experience than high street stores ...Econsultancy (blog)It's a common sight to see Amazon perched at the top of consumer satisfaction surveys thanks largely to its speedy delivery and...
News & Observer Cary teen turns fashion into YouTube videos News & Observer 2013-06-07T19:14:28Z. By Marti Maguire. Tweet · 0 Comments E-mail Print.
What a great idea! This young girl is making money from what she loves! With 15,000 views she reviews anything in the fashion world that she loves and is now getting paid for it by an undisclosed company. Be inspired, share your product, thoughts and ideas with others!
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