Social Media is the go-to place where consumers get information and advice when it’s time to make a purchase. In a recent study, nearly 70% of surveyed customers spend more time online than offline for pre-purchase information gathering, with a relevant number researching online only. Are your Social Media marketing methods positioned to capture those leads and sales?
By now, you or your business may be using Social Media to connect with consumers to develop relationships prior to the sale. You also may be having second thoughts about how you’re going about it. It’s difficult to get trustworthy information, especially from vendors who sound like they know what success is. They’ll tell you how their product/service fixes all your “problems” but how do you really know if that’s true?
The best place to start is by taking a hard look at what you’re doing right now and see how it measures up to the proven Social Media marketing methods that successful companies employ. Check out these 5 ways to tell if your Social Media marketing methods are failing:
Via Brian Yanish - MarketingHits.com