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Het Beeldbedrijf | Bloggen is je sterke verhaal vertellen

Het Beeldbedrijf | Bloggen is je sterke verhaal vertellen | Online tips & social media nieuws | Scoop.it

Voor alle bedrijven is het waardevol een interessant en leerzaam blog te hebben. Een paar feiten en tips over bloggen voor je zaak. Met gratis blog kalender.

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Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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Rescooped by Bart van Maanen from MarketingHits
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Key Trends in Social Media for 2015 #socialmediatrends #2015predictions

Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.

 

This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

De verwachtingen van Ogilvy op het gebied van social media in 2015 - 

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How to Explain Content Marketing to Non-Content People

How to Explain Content Marketing to Non-Content People | Online tips & social media nieuws | Scoop.it
“What do you do?” It’s a simple question that kicks off conversations at networking events, parties, and family gatherings—but it can be deceptively difficult to answer. How do you respond when non-content people ask you what your job’s about? Do you slip into marketing jargon? Do you stutter through a long-winded reply? If your attempt to explain content marketing returns blank stares and dismissive nods, then your layman’s interpretation is falling short.

(Get more stories like this one delivered to your inbox by subscribing to the Content Standard Newsletter.)

As marketers, we know that a message has to be customized for its intended audience. And since your audience has little to no exposure to content marketing, you must cater your explanation accordingly. Use these four tactics to help you educate and impress industry outsiders:

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Mooie uitleg van een bekend probleem: hoe leg je uit wat je doet op verjaardagen? Zo dus.

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Dean Ryan G. Martin's curator insight, December 17, 2:04 AM

Great article. Now I know how to explain it to my friends and relatives.

Rescooped by Bart van Maanen from Digital Delights for Learners
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Neatline - Telling Stories with Maps and Timelines

Neatline - Telling Stories with Maps and Timelines | Online tips & social media nieuws | Scoop.it
Neatline allows scholars, students, and curators to tell stories with maps and timelines.

Via Ana Cristina Pratas
Bart van Maanen's insight:

Sommige verhalen laten zich goed vertellen door gebruik te maken van een tijdlijn. Neatline heeft als basis het open source framework Omeka, vergelijkbaar met WordPress, en is een plugin. Dat zal dus wel in eigen database geïnstalleerd moeten worden. Mooie applicatie.

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GIANFRANCO MARINI's curator insight, December 16, 1:40 AM

Software di uso libero che combina l'uso di mappe, anche storiche, e di strumenti per creare timeline colo risultato di consentire la realizzazione di storie e/o presentazioni molto efficaci.

 

Utile strumento per la didattica e la pratica dello storytelling.

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Google Will Now Label Mobile Friendly Websites in Search

Google Will Now Label Mobile Friendly Websites in Search | Online tips & social media nieuws | Scoop.it
There’s nothing worse than getting a desktop website when you’re on your phone, so Google’s got a solution. A new feature in Google Search adds “mobile-friendly” to the description of results…
Bart van Maanen's insight:

Zo'n beetje de helft van het internetverkeer gaat via mobiele apparaten (smart phones en tablets) dus was het al belangrijk dat een website responsive is, geschikt voor alle schermen. Google gaat dat nu ook classificeren (ranking), wat een extra argument is om daar voor te zorgen. Met name de mobiele zoekresultaten zullen hierdoor beïnvloed worden.

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12 manieren om meer afbeeldingen te gebruiken in je social media berichten

12 manieren om meer afbeeldingen te gebruiken in je social media berichten | Online tips & social media nieuws | Scoop.it
If there is one thing you should try to do to increase the impact of your social media, it’s adding visual marketing to your posts. At the simplest level, that means that every post should contain a graphic or video. While that sounds like a lot of work, it can have a huge payoff -- this tactic has helped us double the impact of our posts. 


For most marketers just getting started with visual content creation, putting visuals in every single post feels near impossible. That's where this post comes in -- the purpose of this article is to explain the best (and often easiest) tips for adding visuals to your social media posts.  


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Laat berichten op social media eruit springen door afbeeldingen te gebruiken. Dit artikel laat zien welke wegen je kunt bewandelen. Tips van @GuyKawasaki van @Canva

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Top 6 Disruptive Marketing Trends for 2015

Top 6 Disruptive Marketing Trends for 2015 | Online tips & social media nieuws | Scoop.it

It’s going to be one of the most interesting years ahead. There are disruptive marketing trends ahead and this list starts to build on the platform of sharing, something I’m very interested in and will be focusing even more on in 2015. I will focus on sharing platforms (not just social networks). More specifically, I’ll be focusing on how, why, when and where we share and how it will change the way customers do business with people and brands. Here we go...


Via Jeff Domansky
Bart van Maanen's insight:

Delen zal volgens Bryan Kramer de spil worden van marketing in 2015. Daarnaast bespreekt hij nog 5 interessante ontwikkelingen die van invloed zullen zijn op de manier waarop we online gaan communiceren, waaronder techniek en big data, storytelling en api's.

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Alia Goral's curator insight, December 2, 5:35 PM

I find this article interesting because it wants the reader become aware of how marketing has shifting to a sharing environment. Especially with sites such as Scoop.it, we are the ones who get to decide how we share and interpret information. 

María Dolores Díaz Noguera's curator insight, December 3, 4:52 AM

Se profundiza en COMPARTIR como clave y epicentro de las tendencias en marketing 2015...Top 6 Disruptive Marketing Trends for 2015 | @scoopit via @ThePRCoach http://sco.lt/...

Jan Wallen's curator insight, December 3, 1:34 PM

More trends - of a disruptive nature 

Rescooped by Bart van Maanen from Content Marketing & Content Strategy
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SEO 101 For Your Web Page

SEO 101 For Your Web Page | Online tips & social media nieuws | Scoop.it
“Why doesn’t my website come up in Google when you type the term ??” If I had a dollar for every time I’ve been asked that, I’d be a wealthy man! Every business wants to come up first, or a…

Via Stefano Principato
Bart van Maanen's insight:

Check simpel de inhoud van je berichten op SEO kwaliteit.

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Which Channels Are Best for Content Promotion? #Infographic

Which Channels Are Best for Content Promotion? #Infographic | Online tips & social media nieuws | Scoop.it
In general, each of these channels allows for unique ways to promote your content, and they likely perform differently for everyone based on industries or audiences. This infographic lays out the facts so you can make the best promotion decisions possible for your business.

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Welke kanalen helpen het best om je content te promoten? Bekijk deze infographic.

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How To Assemble a High Converting eBook

The eBooks you create have the potential to become an important pillar in your content marketing mix. Do it right and these high-converting "lead magnets" can…

Via Stefano Principato
Bart van Maanen's insight:

Hoe stel je een e-book samen dat mensen willen hebben? Deze slideshare geeft een aantal belangrijke tips.

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Rescooped by Bart van Maanen from visualizing social media
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De optimale lengte van sociale media posts [infographic]

De optimale lengte van sociale media posts [infographic] | Online tips & social media nieuws | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Lauren Moss
Bart van Maanen's insight:

Door de big data van social media te bekijken, geeft deze infographic je inzicht in de optimale lengte van berichten en posts op social media ea. 

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Michelle Gilstrap's curator insight, November 5, 12:03 PM

Best Infographic on social media length

Paul Mendelsohn's curator insight, November 18, 9:24 AM

Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit."

Reeda Malik's curator insight, December 21, 9:13 PM

Awesome representation of social media attention span metrics.

Rescooped by Bart van Maanen from The 21st Century
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12 Sources for Free Images to Use on Your Blog and Social Media Posts

12 Sources for Free Images to Use on Your Blog and Social Media Posts | Online tips & social media nieuws | Scoop.it
The right image may be just the added touch your blog post or social media update needs to get noticed, but finding free, high-quality photos that you can use is challenging. You'll want to bookmark all of these resources to use time and again.

Via Dr. Susan Bainbridge
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Alfredo Corell's curator insight, November 21, 2:36 PM

A 12 resources list that may be very helpful for anyone doing blogs, posts or even digital presentations for the lectures

Elena Elliniadou's curator insight, November 22, 9:01 AM

Δωρεάν φωτογραφίες, με άδεια πνευματικών δικαιωμάτων για παρουσιάσεις, ιστολόγια, αφίσες. 12 πηγές ενδιάφερουσες. Από μια γρήγορη ματιά μου άρεσαν οι σελίδες unsplash & gratisography. Ανάλογα όμως με το τι ψάχνετε θα βρείτε και στις υπόλοιπες 10 τη φωτογραφία που εκφράζει καλύτερα το μήνυμά σας!

Maria Lazaridou's curator insight, November 27, 6:20 AM

Εργαλεία πα΄ντα χρήσιμα για χρήση εντός και εκτός σχολείου

Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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8 Free, But Effective Inbound Marketing Tools

8 Free, But Effective Inbound Marketing Tools | Online tips & social media nieuws | Scoop.it

Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel.

 

The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.

 

With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.

 

If you’re looking to get started with inbound marketing, here are 8 free tools to get your started. We use many of these tools ourselves and with our own clients, so we know first-hand that they’re effective despite being free....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 13, 2:18 AM

Useful tips for better inbound marketing results by using a selection of free tools.

Paul Mendelsohn's curator insight, November 13, 3:46 PM

Looking for budget friendly ways to keep your members and key stakeholders informed and involved? Then check out this article on some great free, that's right FREE,  web-based marketing tools that easily allow you to manage and promote social media content. Please note, there are multiple misspellings in the article, but the content is still great!

Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Online tips & social media nieuws | Scoop.it
Landing Pages for Content Marketing

Via Guillaume Decugis, Jeff Domansky
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ManufacturingStories's curator insight, November 3, 9:39 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Benjamin Labarthe-Piol's curator insight, November 3, 12:41 PM

Critical topic

Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud | Online tips & social media nieuws | Scoop.it

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?

 

We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  

 

A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.

 

Check out our infographic below for the full insight into the mind of the online shopper....


Via Jeff Domansky
Bart van Maanen's insight:

Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers.

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Jeff Domansky's curator insight, December 19, 10:38 AM

When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?

Jeff Domansky's curator insight, December 19, 1:48 PM

Valuable insight for social marketers.

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Mobile friendly: zorg voor een responsive website

Mobile friendly: zorg voor een responsive website | Online tips & social media nieuws | Scoop.it
Google gaat in de zoekresultaten aangeven of een website mobile friendly is. Dat betekent dat je vindbaarheid ook bepaald wordt door een responsive website.
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Rescooped by Bart van Maanen from Digital Delights for Learners
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Five free video editors that deliver impressive results

Five free video editors that deliver impressive results | Online tips & social media nieuws | Scoop.it
You don't have to buy expensive software to handle small business video editing tasks. The tools on this list will help you quickly put together professional-quality videos -- for free.

Via Ana Cristina Pratas
Bart van Maanen's insight:

Interessant lijstje video editing webapps die je gratis en online kan gebruiken.

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Richard Samson's curator insight, December 15, 6:50 AM

Good to keep up to date with this field.

María Dolores Díaz Noguera's curator insight, December 20, 3:28 PM

Five free video editors that deliver impressive results | @scoopit via @edumorfosis http://sco.lt/...

Елена Гончарова's curator insight, December 22, 8:42 AM

добавить ваше понимание ...

Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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101 Best Email Subject Lines of 2014 (...and our 10 worst!)

101 Best Email Subject Lines of 2014 (...and our 10 worst!) | Online tips & social media nieuws | Scoop.it

What would you learn if you sent 125 million emails in a year?

 

Digital Marketer did just that and we’ve learned a thing or two about what works in the process.

 

We’ve crunched the numbers and are giving you our 101 best subject lines, plus a subject line trick guaranteed to increase your click through rate!...


Via Jeff Domansky
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Jeff Domansky's curator insight, December 11, 2:39 AM

Get Digital Marketer's free PDF download of 101 best email subject lines and a subject line trick guaranteed to increase your click through rate!

Chuck Taylor's curator insight, December 11, 9:44 AM

Love this

Rescooped by Bart van Maanen from Digital Delights - Images & Design
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13 Easy & Free Ways To Watermark Photos

13 Easy & Free Ways To Watermark Photos | Online tips & social media nieuws | Scoop.it
Have you ever needed or wanted to mark an image as yours to prevent others from duplicating it and/or claiming it as their own? You might already know that this is called watermarking. The process is pretty simple, but finding an efficient, easy and inexpensive way to watermark photos isn’t always as simple. There are…

Via Ana Cristina Pratas
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Javier Arana's curator insight, December 7, 10:45 AM

Forma de marcar nuestras fotos y protegerlas si no deseamos que las dupliquen. Se explican varias herramientas para hacer el procedimiento. Gracias

Xposedbydesign's curator insight, December 7, 11:32 AM

 

 

LETS BE SOCIAL:

@xposedbydesign on Twitter   

   http://facebook.com/xposedbydesign

 

 

MY T-SHIRT DESIGNS:

http://www.zazzle.com/Xposedbydesign*

 

 PINTEREST:

http://www.pinterest.com/xposedbydesign/

 

LINKEDIN:

www.linkedin.com/in/davidrdesigns/

 

FACEBOOK:

http://facebook.com/xposedbydesign

 

EBAY TOP RATED SELLER:

http://www.ebay.com/usr/daveusave2

 

Rescooped by Bart van Maanen from The 21st Century
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53+ Free Image Sources For Your Blog and Social Media Posts

53+ Free Image Sources For Your Blog and Social Media Posts | Online tips & social media nieuws | Scoop.it
Find the visual content you need with our complete list of free image sources, offering high-quality images for your blog posts and social media updates.

Via Dr. Susan Bainbridge
Bart van Maanen's insight:

Waar kun je waardevolle, goede en #gratis #foto's vinden voor websites en social media? Bekijk deze kloeke lijst. 

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Anne Sommi Edmondson's curator insight, December 2, 10:36 AM

Nothing to do with Records Management but something any of us, who do any posting can use.

Rescooped by Bart van Maanen from Content Marketing & Content Strategy
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Email Marketing Knocks Out Social Media in 5 Rounds #infographic

Email Marketing Knocks Out Social Media in 5 Rounds #infographic | Online tips & social media nieuws | Scoop.it
We know that communicating with your customers isn't as easy as it looks and picking the right platform is even harder. To help you make the best decision, here are the pros and cons of both email and social media marketing.

Via Stefano Principato
Bart van Maanen's insight:

E-mail marketing werkt beter dan social media marketing. Bekijk de infographic of lees het artikel: http://www.beeldbedrijf.nl/waarom-e-mail-nog-steeds-werkt/

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Marco Favero's curator insight, November 28, 3:54 AM

aggiungi la tua intuizione ...

Stéphane Malphettes's curator insight, November 28, 6:09 AM

Les atouts de l'emailing versus les réseaux sociaux

Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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12 Things You Should Do on Your Personal Google+ Account Right Now

12 Things You Should Do on Your Personal Google+ Account Right Now | Online tips & social media nieuws | Scoop.it

I think it’s more important than ever before for digital marketers to embrace the potential of Google+, and use it to its full advantage. Google+ at 540 million users now trails Facebook (1 billion users) as the second-largest social network, but its impact extends far beyond social sharing and interaction.

 

If you’ve been delaying, skeptical, or plain disgruntled with Google+, don’t worry. I’m going to share 12 tactical things that you can do to bring your Google+ existence to a new level. Even if you’re an early adopter with frequent posting habits, I think you’ll find this article helpful.

 

I’ll start off with a few of the basics, and then get into some more advanced tips....


Via Jeff Domansky
Bart van Maanen's insight:

Voor je persoonlijke profiel bij Google+ is het belangrijk het goed in te vullen. Lees deze 12 tips die je gelijk kunt gaan toepassen. Dat gaat ook op als je nog niet zo actief bent. 

 

Google+ is met 540 miljoen gebruikers in omvang inmiddels het tweede netwerk na Facebook.

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Jeff Domansky's curator insight, November 24, 1:45 AM

It might just be time to rethink and reactivate your presence on Google+.

joaopauloavila's curator insight, November 24, 11:01 AM

Isto você deve saber...

 

www.joaopauloavila.info

 

MÉTODO FIDELIZE Sucesso Total, formando profissionais de vendas vencedores!

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 25, 1:39 AM

Astonishing, the division of opinions on Google+ (it is dying vs it is flourishing). Incidentally, I swear by Google+.

Rescooped by Bart van Maanen from Transmedia: Storytelling for the Digital Age
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The importance of storytelling in the digital age

The importance of storytelling in the digital age | Online tips & social media nieuws | Scoop.it

Via The Digital Rocking Chair
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Kajsa Hartig's curator insight, November 18, 3:05 PM

"...return doesn’t necessarily mean pure profit, but there has to be something of value coming back to us, for example a better understanding of who our audience is"

Alexandre Michelin's curator insight, November 19, 3:28 AM

tell your story and curate 

Rescooped by Bart van Maanen from visualizing social media
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The Beginner’s Guide to Social Media Marketing [Infographic]

The Beginner’s Guide to Social Media Marketing [Infographic] | Online tips & social media nieuws | Scoop.it

The folks at Placester created an infographic that is the beginners guide to social media marketing. Key Insights:

61% of U.S. adults on more than one social network have “unlikes” or “unfollower” brands on social media.79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.82% of consumers trust a company more if they are involved with social media.Social media sharing now accounts for 54% of information consumers use in buying decisions.46% of global Internet users said social media influenced their purchase decisions.
Via Lauren Moss
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Paul Mendelsohn's curator insight, November 18, 9:18 AM

Interested in getting more involved in social media, but don't know where to start? Here is a great "101" level Infographic that gives you the basics of how, when, why to post, as well as other tips on growing your audience.

Chuck Taylor's curator insight, November 18, 4:40 PM

Great insight for marketers.

Rachel Turner Dool's curator insight, November 26, 1:29 AM

Some simple advice for new starters. My favourite - be yourself!! If you're genuine it elicits a positive response, people can sniff out a fake.

Rescooped by Bart van Maanen from Just Story It! Biz Storytelling
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Infographic -- The Science of Storytelling Visually Explained

Infographic -- The Science of Storytelling Visually Explained | Online tips & social media nieuws | Scoop.it

Via Karen Dietz
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Art Jones's curator insight, November 16, 10:13 AM

Finding this information in infographic format makes lots of good info available to us in one place.

Audrey's curator insight, November 19, 3:03 PM

Storytelling is very helpful in education.  Students can make up their own stories in most subjects  to enhance learning.  Why? It involves emotions, critical thinking and evaluation.  

 

Have a look at www.hotmoodle.com 

Rescooped by Bart van Maanen from Just Story It! Biz Storytelling
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Want Better Biz Stories? 11 Questions Biz Stories Can Answer For Deeper Connections

Here is a short video showing 11 fundamental human questions stories must answer for better business storytelling. If you can craft your stories to connect w...

Via Karen Dietz
Bart van Maanen's insight:

Door deze serie vragen te beantwoorden, kun je je bedrijfsverhaal beter vertellen en ook relevant houden, volgens Karin Dietz, een specialist in business storytelling. En ook een tip om een verhaal te presenteren met een PowToon animatie. ;-) 

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Karen Dietz's curator insight, November 12, 4:31 PM

Video Link: https://www.youtube.com/watch?v=EaC9aA7hH6A&rel=0 


I had a fun time creating this 1.5 minute video on PowToon Monday  (instead of curating, LOL) and updated it today (Wed.). It's based on a talk I gave at Disney a few years ago -- 11 fundamental questions stories help answer. The video is tiny to watch here. so click on the headline above to watch it in more comfort.


We humans come to our lives with these core questions, many of which we are continually driven to search answers for. 

 

If we can keep in mind these questions as we craft our business stories, we will have a much better chance of creating deeper connections with our customers and staff.

 

After watching the video, think of the origin stories of your company. Think about the stories you have about best ways to be, how to interact with each other, roles in the community, and the cycles of creation and destruction. There are tons of experiences and lessons here to explore and share. Because answering these questions as best we can help any person and organization navigate through life.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it