Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
Via janlgordon
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Over ontwikkelingen op het terrein van social media, online netwerken, communicatie en technologie
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Bart van Maanen
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Rescooped by Bart van Maanen from Curation, Social Business and Beyond onto Online & social |
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When the documentary is not a film: Tales from launching a web-native collaborative project | i-docs
Steeds meer interessante en manieren om web-based samen met het publiek een verhaal te vertellen, in dit geval een groot verhaal: de Egyptische 'revolutie'. Delete the scoop?
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Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?