Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
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Over ontwikkelingen op het terrein van social media, online netwerken, communicatie en technologie
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Bart van Maanen
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Rescooped by Bart van Maanen from Curation, Social Business and Beyond onto Online & social |
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Web Analytics Demystified is the web site of John Lovett and Web Analytics Demystified Consulting, the Web Analytics Wednesday social network, Web Analytics Demystified, Web Site Measurement Hacks, and the Big Book of Key Performance Indicators. Delete the scoop?
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Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?