Marketers are all over big data - but are they looking to big data at the expense of true insights and missing the heartbeat of their customers?
Via janlgordon
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Over ontwikkelingen op het terrein van social media, online netwerken, communicatie en technologie
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Bart van Maanen
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Rescooped by Bart van Maanen from Curation, Social Business and Beyond onto Online & social |
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Via janlgordon
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A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact. ...
In getting started: Establish content strategy as a practice and discipline in your organization Connect your content efforts to existing brand and/or marketing goals Identify, analyze, and prioritize Make content findable, distributable, and extendableVia The Digital Rocking Chair Delete the scoop?
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Curation involves people — those who have both the skills and the knowledge to piece together their various collections. Via Susan Bainbridge, Gust MEES Delete the scoop?
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Same can be said for learning as well, we track a lot in LMS's but are we measuring what matters? Have we defined, and agreed upon, the metrics that will help the business and the performance of the community we serve?