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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Online & social | Scoop.it
From www.corporate-eye.com - January 8, 5:34 AM

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.


Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.


Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
Bart van Maanen's insight:

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

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Mercor's curator insight, February 4, 7:01 AM

Scooped by Lauren Moss
Janet Louise Stephenson's curator insight, May 3, 10:28 PM

They say a picture is worth a thousand words....
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Lessons in blogging (and tweeting) from Samuel Pepys

Lessons in blogging (and tweeting) from Samuel Pepys | Online & social | Scoop.it
From www.niemanlab.org - June 3, 2012 8:24 AM

Justin Ellis: "Phil Gyford talks about what he learned about writing, tweeting, and context from his just ended, nearly decade-long recreation of the famous diarist's work"...


Via The Digital Rocking Chair
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Rescooped by Bart van Maanen from Pervasive Entertainment Times
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Storytelling beyond the page - Marketer Steve Rubel gets in on the Transmedia Act

Storytelling beyond the page - Marketer Steve Rubel gets in on the Transmedia Act | Online & social | Scoop.it
From www.cbc.ca - December 8, 2011 5:23 AM
"Transmedia is about making a narrative whole," he explained to Spark host Nora Young in a recent interview. It's about "how to keep a story alive across different channels, so that the narrative follows people throughout the life cycle of things they do in a given day."

It's important for a story to be able to be adapted for different mediums, Rubel argues, because it also increases the "stickiness" of the content. In today's fast and furious digital world, consumers have an increasing amount of choice when it comes to their media, both for information and entertainment purposes.

"The concern is that so much content is ephemeral. It evaporates like wet snow," Rubel explained. "We need to...make sure that the snow sticks. For the general public, they want to see that continue not just in between releases." The more platforms the story is visible on, the increased likelihood that people see, remember and interact with that story.


Via Gary Hayes
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When the documentary is not a film: Tales from launching a web-native collaborative project | i-docs

When the documentary is not a film: Tales from launching a web-native collaborative project | i-docs | Online & social | Scoop.it
From i-docs.org - March 27, 2012 12:48 PM

Steeds meer interessante en manieren om web-based samen met het publiek een verhaal te vertellen, in dit geval een groot verhaal: de Egyptische 'revolutie'.

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