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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Online tips & social media nieuws | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.


Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.


Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
Bart van Maanen's insight:

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

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Mercor's curator insight, February 4, 2013 7:01 AM

Scooped by Lauren Moss

Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

They say a picture is worth a thousand words....

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Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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SEO 101 For Your Web Page

SEO 101 For Your Web Page | Online tips & social media nieuws | Scoop.it
“Why doesn’t my website come up in Google when you type the term ??” If I had a dollar for every time I’ve been asked that, I’d be a wealthy man! Every business wants to come up first, or a…

Via Stefano Principato
Bart van Maanen's insight:

Check simpel de inhoud van je berichten op SEO kwaliteit.

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Which Channels Are Best for Content Promotion? #Infographic

Which Channels Are Best for Content Promotion? #Infographic | Online tips & social media nieuws | Scoop.it
In general, each of these channels allows for unique ways to promote your content, and they likely perform differently for everyone based on industries or audiences. This infographic lays out the facts so you can make the best promotion decisions possible for your business.

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Welke kanalen helpen het best om je content te promoten? Bekijk deze infographic.

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How To Assemble a High Converting eBook

The eBooks you create have the potential to become an important pillar in your content marketing mix. Do it right and these high-converting "lead magnets" can…

Via Stefano Principato
Bart van Maanen's insight:

Hoe stel je een e-book samen dat mensen willen hebben? Deze slideshare geeft een aantal belangrijke tips.

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De optimale lengte van sociale media posts [infographic]

De optimale lengte van sociale media posts [infographic] | Online tips & social media nieuws | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.

Via Lauren Moss
Bart van Maanen's insight:

Door de big data van social media te bekijken, geeft deze infographic je inzicht in de optimale lengte van berichten en posts op social media ea. 

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Craig Broadbent's curator insight, November 4, 4:01 PM

Social Media must be part of your digital strategy and this is a great look at "when" to post to "where".

Michelle Gilstrap's curator insight, November 5, 12:03 PM

Best Infographic on social media length

Paul Mendelsohn's curator insight, November 18, 9:24 AM

Another great infographic on social media. This one on effective word count. Summary, to quote Shakespeare, "Brevity is the soul of wit."

Rescooped by Bart van Maanen from The 21st Century
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12 Sources for Free Images to Use on Your Blog and Social Media Posts

12 Sources for Free Images to Use on Your Blog and Social Media Posts | Online tips & social media nieuws | Scoop.it
The right image may be just the added touch your blog post or social media update needs to get noticed, but finding free, high-quality photos that you can use is challenging. You'll want to bookmark all of these resources to use time and again.

Via Dr. Susan Bainbridge
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Alfredo Corell's curator insight, November 21, 2:36 PM

A 12 resources list that may be very helpful for anyone doing blogs, posts or even digital presentations for the lectures

Elena Elliniadou's curator insight, November 22, 9:01 AM

Δωρεάν φωτογραφίες, με άδεια πνευματικών δικαιωμάτων για παρουσιάσεις, ιστολόγια, αφίσες. 12 πηγές ενδιάφερουσες. Από μια γρήγορη ματιά μου άρεσαν οι σελίδες unsplash & gratisography. Ανάλογα όμως με το τι ψάχνετε θα βρείτε και στις υπόλοιπες 10 τη φωτογραφία που εκφράζει καλύτερα το μήνυμά σας!

Maria Lazaridou's curator insight, November 27, 6:20 AM

Εργαλεία πα΄ντα χρήσιμα για χρήση εντός και εκτός σχολείου

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8 Free, But Effective Inbound Marketing Tools

8 Free, But Effective Inbound Marketing Tools | Online tips & social media nieuws | Scoop.it

Inbound marketing focuses on creating content that appeals to your company’s target customers, thus pulling your potential customers to you.Relevant content ranges from answers to questions or challenges customers has through the range of the entire sales funnel.

 

The content can be form of blog posts, white papers, infographics, videos and more, which are then distributed through channels such as the company blog, newsletter or social media accounts.

 

With inbound leads costing 61% less to generate than outbound leads, inbound marketing is especially suitable for startups, small and medium businesses with tighter budgets.

 

If you’re looking to get started with inbound marketing, here are 8 free tools to get your started. We use many of these tools ourselves and with our own clients, so we know first-hand that they’re effective despite being free....


Via Jeff Domansky
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Jeff Domansky's curator insight, November 13, 2:18 AM

Useful tips for better inbound marketing results by using a selection of free tools.

Paul Mendelsohn's curator insight, November 13, 3:46 PM

Looking for budget friendly ways to keep your members and key stakeholders informed and involved? Then check out this article on some great free, that's right FREE,  web-based marketing tools that easily allow you to manage and promote social media content. Please note, there are multiple misspellings in the article, but the content is still great!

Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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The 5 Basic Landing Pages Every Content Marketer Should Consider Having

The 5 Basic Landing Pages Every Content Marketer Should Consider Having | Online tips & social media nieuws | Scoop.it
Landing Pages for Content Marketing

Via Guillaume Decugis, Jeff Domansky
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ManufacturingStories's curator insight, November 3, 9:39 AM

For more resources on Social Media & Content Curation visit http://bit.ly/1640Tbl

Benjamin Labarthe-Piol's curator insight, November 3, 12:41 PM

Critical topic

Rescooped by Bart van Maanen from Digital Delights - Images & Design
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30+ Websites to Download Free Photos

30+ Websites to Download Free Photos | Online tips & social media nieuws | Scoop.it
If you are a blogger looking for free photos to use in your blog posts or a designer looking for free photography to use in your designs, then check out the websites below and you will find the best free stock photos.   All of the photos that you will find on the websites below […]

Via Ana Cristina Pratas
Bart van Maanen's insight:

Op zoek naar goede foto's voor je site? Bekijk deze lijst met de betere stockfoto's - geen call center prinsesjes ;-)

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Gary Harwell's curator insight, October 26, 1:18 AM

It's always good to have a place where we can get free photos.

David Adanero's curator insight, October 26, 5:01 PM
De la photo enveutu-envoila.
juanjovilar's curator insight, November 3, 5:01 AM

Websites donde podrás descargar imágenes sin royalties.

Rescooped by Bart van Maanen from SEO Tips, Advice, Help
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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | Online tips & social media nieuws | Scoop.it
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

Via Bonnie Burns
Bart van Maanen's insight:

Als je meer wilt weten over het optimaliseren van je online teksten, zonder ze vol te stoppen met je belangrijkste zoekwoord, is dit artikel waardevol. Zo waardeert Google bijvoorbeeld ook synoniemen, waardoor je ook meer variatie in je tekst kunt aanbrengen. Teveel woordherhaling is slecht voor de leesbaarheid en levendigheid van je berichten.

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Bonnie Burns's curator insight, October 21, 3:49 PM

As we transition from keyword placement to more advanced practices of topic targeting, it's actually easy to incorporate these concepts into our content. While most of us don't have the means available to calculate semantic relationships and entity occurrences, there are a number of simple steps we can take when crafting optimized content:

Rescooped by Bart van Maanen from Tools for Teachers & Learners
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Thought Plan – Organize your Thoughts

Thought Plan – Organize your Thoughts | Online tips & social media nieuws | Scoop.it
Thought Plan: A minimalistic tool for planning projects, organizing your thoughts and storing simple documents. Powered by markdown.

Via Nik Peachey
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Aguilar Dominique's curator insight, October 11, 6:27 AM

Plusieurs voies pour s'organiser amène de la créativité

Filomena Gomes's curator insight, November 7, 4:12 PM

Une idée pour Jackson?

Rescooped by Bart van Maanen from GooglePlus News
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Become a Google+ Power User with These 15 Tricks, Features, and Tools

Become a Google+ Power User with These 15 Tricks, Features, and Tools | Online tips & social media nieuws | Scoop.it
The hidden and little-known tricks, features, and tools that will make you a power user of Google+.

Via B.L. Ochman
Bart van Maanen's insight:

Actuele en leerzame infografiek over Google+ en gebruikers. Het netwerk groeit nog steeds, met name in Indonesië, India en Zuid-Afrika, en 54% van de internetters geeft een Google+ account. 

 

1 Op de 5 mensen zijn actieve gebruikers. En meer inzichten...

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Michelle Gilstrap's curator insight, October 6, 12:48 PM

Google + is still with us and it is a unique circle of users that many of us are using. Check out these tips

Helen Stark's curator insight, October 7, 10:19 AM

Nice infographic.

Official AndreasCY's curator insight, October 21, 8:53 PM

Expand your social networkHere are some great Google+ page recommendations to follow.


MUST READ: Four phenomenal SEO tips about Google+, that will increase your authority and boost your rankings



Rescooped by Bart van Maanen from Eclectic Technology
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Animaker, Make Animated Explainers for free

Animaker, Make Animated Explainers for free | Online tips & social media nieuws | Scoop.it
Animaker.com is a cloud-based do-it-yourself (#DIY) video making app that is bringing studio quality professional animation tools within reach of everyone.

Via Beth Dichter
Bart van Maanen's insight:

Ziet er erg leuk uit en wil het graag proberen. Wie eerst?

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Kathy Lynch's curator insight, September 26, 1:30 PM

Thx Beth Dichter! 

AffiliateMarketHelp's curator insight, October 5, 11:30 PM

Am anxiously awaiting for a response from them; I want this tool!  A cloud-based, easy to use animated video making app...drag 'n drop!  Although not out yet, I have signed up for it.....more exciting than Iphone 6!!!!!

Rescooped by Bart van Maanen from MarketingHits
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Social Media Sharing Strategy for More Blog Post Traffic

Social Media Sharing Strategy for More Blog Post Traffic | Online tips & social media nieuws | Scoop.it

How do you grow traffic to your website?

 

One of the keys is having an active blog or resource center where you are weekly adding new content that is helpful to your ideal audience.

A second key is then using a social media strategy to help increase the visibility of your post. This article will look at the ways to use social media for this purpose.

 

.


Via Brian Yanish - MarketingHits.com
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Rescooped by Bart van Maanen from Content Marketing & Content Strategy
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Email Marketing Knocks Out Social Media in 5 Rounds #infographic

Email Marketing Knocks Out Social Media in 5 Rounds #infographic | Online tips & social media nieuws | Scoop.it
We know that communicating with your customers isn't as easy as it looks and picking the right platform is even harder. To help you make the best decision, here are the pros and cons of both email and social media marketing.

Via Stefano Principato
Bart van Maanen's insight:

E-mail marketing werkt beter dan social media marketing. Bekijk de infographic of lees het artikel: http://www.beeldbedrijf.nl/waarom-e-mail-nog-steeds-werkt/

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Marco Favero's curator insight, Today, 3:54 AM

aggiungi la tua intuizione ...

Stéphane Malphettes's curator insight, Today, 6:09 AM

Les atouts de l'emailing versus les réseaux sociaux

Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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12 Things You Should Do on Your Personal Google+ Account Right Now

12 Things You Should Do on Your Personal Google+ Account Right Now | Online tips & social media nieuws | Scoop.it

I think it’s more important than ever before for digital marketers to embrace the potential of Google+, and use it to its full advantage. Google+ at 540 million users now trails Facebook (1 billion users) as the second-largest social network, but its impact extends far beyond social sharing and interaction.

 

If you’ve been delaying, skeptical, or plain disgruntled with Google+, don’t worry. I’m going to share 12 tactical things that you can do to bring your Google+ existence to a new level. Even if you’re an early adopter with frequent posting habits, I think you’ll find this article helpful.

 

I’ll start off with a few of the basics, and then get into some more advanced tips....


Via Jeff Domansky
Bart van Maanen's insight:

Voor je persoonlijke profiel bij Google+ is het belangrijk het goed in te vullen. Lees deze 12 tips die je gelijk kunt gaan toepassen. Dat gaat ook op als je nog niet zo actief bent. 

 

Google+ is met 540 miljoen gebruikers in omvang inmiddels het tweede netwerk na Facebook.

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Jeff Domansky's curator insight, November 24, 1:45 AM

It might just be time to rethink and reactivate your presence on Google+.

joaopauloavila's curator insight, November 24, 11:01 AM

Isto você deve saber...

 

www.joaopauloavila.info

 

MÉTODO FIDELIZE Sucesso Total, formando profissionais de vendas vencedores!

Venkatesh Iyer (venkyiyer.com)'s curator insight, November 25, 1:39 AM

Astonishing, the division of opinions on Google+ (it is dying vs it is flourishing). Incidentally, I swear by Google+.

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The importance of storytelling in the digital age

The importance of storytelling in the digital age | Online tips & social media nieuws | Scoop.it

Via The Digital Rocking Chair
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David Hain's curator insight, November 18, 12:42 PM

"Recent psychological research revealed how people want to inhabit storyworlds because of how stories work in the brain." ~Guardian 

Kajsa Hartig's curator insight, November 18, 3:05 PM

"...return doesn’t necessarily mean pure profit, but there has to be something of value coming back to us, for example a better understanding of who our audience is"

Alexandre Michelin's curator insight, November 19, 3:28 AM

tell your story and curate 

Rescooped by Bart van Maanen from visualizing social media
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The Beginner’s Guide to Social Media Marketing [Infographic]

The Beginner’s Guide to Social Media Marketing [Infographic] | Online tips & social media nieuws | Scoop.it

The folks at Placester created an infographic that is the beginners guide to social media marketing. Key Insights:

61% of U.S. adults on more than one social network have “unlikes” or “unfollower” brands on social media.79% of Twitter users who see Tweets from both a brand and users tweeting about a brand take action online or offline.82% of consumers trust a company more if they are involved with social media.Social media sharing now accounts for 54% of information consumers use in buying decisions.46% of global Internet users said social media influenced their purchase decisions.
Via Lauren Moss
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Paul Mendelsohn's curator insight, November 18, 9:18 AM

Interested in getting more involved in social media, but don't know where to start? Here is a great "101" level Infographic that gives you the basics of how, when, why to post, as well as other tips on growing your audience.

Chuck Taylor's curator insight, November 18, 4:40 PM

Great insight for marketers.

Rachel Turner Dool's curator insight, November 26, 1:29 AM

Some simple advice for new starters. My favourite - be yourself!! If you're genuine it elicits a positive response, people can sniff out a fake.

Rescooped by Bart van Maanen from Just Story It Biz Storytelling
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Infographic -- The Science of Storytelling Visually Explained

Infographic -- The Science of Storytelling Visually Explained | Online tips & social media nieuws | Scoop.it

Via Karen Dietz
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Art Jones's curator insight, November 16, 10:13 AM

Finding this information in infographic format makes lots of good info available to us in one place.

Audrey's curator insight, November 19, 3:03 PM

Storytelling is very helpful in education.  Students can make up their own stories in most subjects  to enhance learning.  Why? It involves emotions, critical thinking and evaluation.  

 

Have a look at www.hotmoodle.com 

Rescooped by Bart van Maanen from Just Story It Biz Storytelling
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Want Better Biz Stories? 11 Questions Biz Stories Can Answer For Deeper Connections

Here is a short video showing 11 fundamental human questions stories must answer for better business storytelling. If you can craft your stories to connect w...

Via Karen Dietz
Bart van Maanen's insight:

Door deze serie vragen te beantwoorden, kun je je bedrijfsverhaal beter vertellen en ook relevant houden, volgens Karin Dietz, een specialist in business storytelling. En ook een tip om een verhaal te presenteren met een PowToon animatie. ;-) 

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Karen Dietz's curator insight, November 12, 4:31 PM

Video Link: https://www.youtube.com/watch?v=EaC9aA7hH6A&rel=0 


I had a fun time creating this 1.5 minute video on PowToon Monday  (instead of curating, LOL) and updated it today (Wed.). It's based on a talk I gave at Disney a few years ago -- 11 fundamental questions stories help answer. The video is tiny to watch here. so click on the headline above to watch it in more comfort.


We humans come to our lives with these core questions, many of which we are continually driven to search answers for. 

 

If we can keep in mind these questions as we craft our business stories, we will have a much better chance of creating deeper connections with our customers and staff.

 

After watching the video, think of the origin stories of your company. Think about the stories you have about best ways to be, how to interact with each other, roles in the community, and the cycles of creation and destruction. There are tons of experiences and lessons here to explore and share. Because answering these questions as best we can help any person and organization navigate through life.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Five Parts to Brand Storytelling Nearly Everyone Misses | Spin Sucks

The Five Parts to Brand Storytelling Nearly Everyone Misses | Spin Sucks | Online tips & social media nieuws | Scoop.it
If an organization is effectively doing brand storytelling, it's likely they stop with way too soon. Here are five parts every story must include.

Via Jessica Kelly
Bart van Maanen's insight:

Aardig verhaal over 5 elementen die het Grote Bedrijfsverhaal zou moeten bevatten. Als deze kapstok maar onzichtbaar blijft en het een echt verhaal is of wordt.

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Karen Dietz's curator insight, October 29, 2:27 PM

Author Gini Dietrich writing for the Spin Sucks blog gets it right with this post. Companies churn out tons of content, call it storytelling, and it usually misses the mark.


Her list of 5 critical parts every story needs will help fix this if companies are willing to put in the effort.


The only piece I would add is to augment tip 5 -- The Protagonist. Dietrich mentions that you, your company, your product, or your service is the protagonist. But it is also essential to add your customer in as the hero. Otherwise you'll be doing a lot of personal chest thumping about yourself or your offerings and that will only take you so far.


So gather the insights from this article for better storytelling, include my recommendation, and you will soon be far ahead of your competitors.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

LaraBadioli's curator insight, October 30, 10:24 AM

Mostra ad un bambino le tue storie aziendali: se non vorrà nè vederli nè leggerli, non vanno bene. AL contrario, se si appassiona, avrai un nuovo modo tra le mani per emozionare e sentire i tuoi clienti.

Freeman P Quinn's curator insight, November 3, 10:24 AM

Much easier said than done: Identifying the Passion, a protagonist, an antagonist, a revelation, and the transformation.

Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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59 Free Twitter Tools and Apps That Do Pretty Much Everything

59 Free Twitter Tools and Apps That Do Pretty Much Everything | Online tips & social media nieuws | Scoop.it

Twitter is a fascinating adventure of relationships, entertainment, education, and fun. Now imagine layering on a few dozen powerups.That’s how it feels sometimes when you find just the right Twitter tool. And there’s a tool for practically every desire or whim.Tools for productivity, for efficiency, for research, and so much more. With such a generous API, Twitter tools have become legion—and we social sharers are better off for it.

 

At Buffer, we tend to come across a fair share of social media tools. We’ve collected a great bunch to share with you! Here are all the tools we’ve found helpful and many more that we’re excited to try. If there’s a free Twitter tool out there, you’re likely to find a mention here in our list. ...


Via Jeff Domansky
Bart van Maanen's insight:

Heel veel Twitter toepassingen verzameld op het Buffer blog.

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Patricia Robinson's curator insight, October 25, 11:20 PM

Really great list, well worth reading.

Benjamin Labarthe-Piol's curator insight, October 27, 1:52 PM

Useful

Maria Persson's curator insight, October 30, 9:00 PM

Having SM apps is all well and good but how we behave in our SM circles is what concerns me as a pedagogue! This blog provides not only the affordances of the 'Twitter' apps but their potential for teaching and learning which can be explored from this site.  I would still ask more questions before use with students - but that's me! 

Rescooped by Bart van Maanen from MarketingHits
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Why Content Marketing Will Never Go Out of Style

Why Content Marketing Will Never Go Out of Style | Online tips & social media nieuws | Scoop.it
Marketing has progressed a lot in the past decade: from TV, radio, newspaper, and billboard advertising to SEOs, pop-up ads, and banner ads. The public has moved on from traditional advertising. We can skip over commercials with DVR or avoid them entirely with online shows. Radio commercials can now be bypassed with an iPod or satellite radio. Programs like AdBlocker negate pop-ups, and newspaper readership is slowly declining every year.

So how do you market today, when everyone can easily choose to ignore you?

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Content marketing, of liever media marketing, zal nooit uit de gratie raken, omdat mensen behoefte hebben aan waardevolle informatie en boeiende verhalen.

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10 Content Creation Tools For The Marketing Team Of One

10 Content Creation Tools For The Marketing Team Of One | Online tips & social media nieuws | Scoop.it
Does it feel like you’re working a 25 hour day yet you’re still drowning in the ocean that is online marketing?

As a Marketing Team of One you need to perform the same tasks that any ultimate inbound marketing team is capable of executing.

This can be rather daunting. You’re already super busy arranging trade shows, lunch & learns, preparing press releases and managing social media. Now, as your web presence quickly becomes the centre of your business universe, you need to become a content marketing superhero!

There’s no doubt, creating a powerful online presence is going to require time, energy, and resources.

So to create remarkable content, like any superhero, you’re going to need some superpowers. Okay, I can’t give you superpowers, however I can recommend some tools for your utility belt.

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Leuke lijst met creatieve hulpmiddelen als je als zelfstandig professional of klein bedrijf mooie inhoudelijke bijdragen wilt maken voor je (online) marketing.  

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Rescooped by Bart van Maanen from Content Marketing & Content Strategy
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Visualistan: The Small Business Content Marketing Toolbox #infographic

Visualistan: The Small Business Content Marketing Toolbox #infographic | Online tips & social media nieuws | Scoop.it
Online content has become a mainstay of today's small business marketing strategy. Are you equipped with the tools you need for the job? Here are five essential content types that no content marketer should be without.

Via Stefano Principato
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Marco Favero's curator insight, September 22, 6:09 PM

aggiungi la tua intuizione ...

Rescooped by Bart van Maanen from MarketingHits
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Facebook adds page admin panel next to News Feed

Facebook adds page admin panel next to News Feed | Online tips & social media nieuws | Scoop.it
Facebook is trying to make things a little easier for page admins by showing a breakdown next to News Feed of post and ad performance.

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

23/09: nog niet ontdekt op mijn pagina's.

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