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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Online tips & social media nieuws | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.


Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.


Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
Bart van Maanen's insight:

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

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Mercor's curator insight, February 4, 2013 4:01 AM

Scooped by Lauren Moss

Janet Louise Stephenson's curator insight, May 3, 2013 7:28 PM

They say a picture is worth a thousand words....

Online tips & social media nieuws
Over online media, content & social media marketing en online communicatie
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Goed lijstje met mogelijkheden van interactieve video

Goed lijstje met mogelijkheden van interactieve video | Online tips & social media nieuws | Scoop.it

"We take for granted that we can interact with text, but up until recently it’s been a challenge to interact (read/write/talk) with media...

Being able to interact with video allows us to personalize video-based instruction, by leading learners to the segment of video we like them to watch, by adding voice-overs, notes, pop-ups, screenshots, maps, references, pauses. It also allows learners to create video with even more depth and features and can the interaction can be used to support media literacy learning."


Via Beth Dichter
Bart van Maanen's insight:

Met meer mogelijkheden tot interactie met video's krijg je betere en persoonlijker betrokkenheid bij de inhoud. Door audio of voice-over toe te voegen of notities, kaarten enzovoort. Dat werkt natuurlijk prima in onderwijs of instructievideo's. 

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Maryalice Leister's curator insight, July 21, 4:46 AM

There are just too many excellent ideas and tools to single out which one is the best. Check these out and see how they can easily make your teaching move to the next level. 

Helen Teague's curator insight, July 21, 12:33 PM
 strong>Beth Dichter's insight:Joyce Valenza reviews seven options for editing videos: * EDpuzzle is a "a relatively new, free tool for cropping and pausing video, adding voice overlay, audio notes, and embedding quizzes in the form of open ended or multiple choice questions." * Mozilla Popcorn Maker is a "multiple-layer video editor that invites users to remix videos to include pop-ups, text boxes, images, maps (even in streetview), as well as Wikipedia articles that continue to update." * ThingLink for Video "promises the ability to drag and add text-enhanced ThingLink icons, as well as images, and embed widgets." * eduCanon "is an interactive learning platform into which teachers may embed questions and any html object." * TED-Ed Lessons allows you to customize the lesson to meet your goals. * YouTube Video Editor "allows users to easily clip and add text and filters to videos you drag in." * Write-on Video is an iPad app that allows you to "to annotate and animate videos and pictures..." There is additional detail for each of these options in the post. She has also embedded some videos that show how to create a video in the specific site in the post. If you are new to creating vidoeo, or are looking for some new tools that are student friendly check out this post. You should find at least one or two that will meet your needs.
Rosemary Tyrrell's curator insight, Today, 6:51 PM

A good overview on the available tools to make video interactive.

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Boost SEO Rank Using Social Signals

Boost SEO Rank Using Social Signals | Online tips & social media nieuws | Scoop.it

Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.

 

To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....


Via Jeff Domansky
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Inside Market Strategy's curator insight, July 18, 8:53 AM

Great info.  Thanks for posting.

Siva Net's curator insight, July 18, 10:27 AM

Dryer,Pully rope cloth Dryer,Ceiling Mounted cloth dryer,and Pondicherry- Ceiling clothes dryer,Pull and dry,Up and Down Dry,Rope pullying cloth Cuddalore,Thindivanam,Villupuram 9788538851 - Pondicherry

Future Win Associates introducing Rope pulling clothes Drying System Short on space? Hang your clothes from the ceiling..Suits good in Balcony, Service area, Passage

 Future Win Associates Clothes lines ceiling mounted dryer is able to conveniently hang your clothes in areas where you do not have floor space.

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Which mean that the rusting or oxidation of pipes does not occur quickly like mild steel,

thus it is even stronger and more durable! Each individual

Aluminum steel pipe is raised and lowered by a Plastic cord, for easy hanging separately as needed.

The neat compact design allows it to be installed in many different areas like passage, bedroom, bathroom, or in balconies.

Available in 4to 9 feet lengths.

1)Branded System with Warranty.

2)Each rod can be roller separately.

 3)Perfect for Apartment Balconies ,Service areas& passages,

4)Easily removable and Re- Installable

5)Made of Super grade quality Aluminum Tubes with rust proof

6)Allows you to enjoy the view from your balcony.

7)Prevent fading your branded clothes from sunlight and dust & Rain

StrutturaFine | pl's curator insight, July 19, 3:11 PM

Anche se Google afferma di non considerare i Social come fattori diretti di ranking, ci sono effetti indiretti rilevanti

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The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | Online tips & social media nieuws | Scoop.it
Brands use social for storytelling 88 percent of the time.

Via Karen Dietz
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Karen Dietz's curator insight, July 8, 9:18 AM

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Tania Tytherleigh's curator insight, July 19, 5:37 PM

Storytelling is also a powerful leadership tool we can use to really connect with our staff. 

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Waarom e-mail nog steeds goed werkt - Het Beeldbedrijf

Waarom e-mail nog steeds goed werkt - Het Beeldbedrijf | Online tips & social media nieuws | Scoop.it

Is e-mail dood? Dacht het niet. Ten minste 5 redenen om als bedrijf of freelancer je e-maillijst op te bouwen en e-mail te gebruiken voor je zaak.

Bart van Maanen's insight:

Is e-mail dood? Dacht het niet. Ten minste 5 redenen om als bedrijf of freelancer je e-maillijst op te bouwen en e-mail te gebruiken voor je zaak.

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12 Top Hacks to Enhance User Engagement on Your Blog

12 Top Hacks to Enhance User Engagement on Your Blog | Online tips & social media nieuws | Scoop.it
 
Most people with a blog or a product website are very keen to get traffic. Traffic from social media, search engines like Google, referrals – you name it.
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Converting your written content to a SlideShare deck

As a professional who is using written content to market your products or services, you probably have many articles, special reports, and white papers. How can…

Via Guillaume Decugis
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Marc Kneepkens's curator insight, June 15, 5:33 AM

Slideshare is a great way to present, tell your story, create information. Here is the 'how-to'! Great stuff.

Jeremy Pollard's curator insight, June 22, 5:48 PM

We all gained a great communications channel when LinkedIn bought Slideshare. Once you get past update posting on LinkedIn, and posting other peoples' pictures of other peoples' quotes - posting your own actual content is a great goal (and one of my New Year resolutions)

 

This is a good, practical article on how to re-purpose current content into a usable format for promotion via SlideShare

Jane Gardner's curator insight, July 17, 2:20 PM

i need an easy peasy way to convert written to other format

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[Infographic] 10 e-mailstatistieken voor 2014 » Door: Bissie -

[Infographic] 10 e-mailstatistieken voor 2014 » Door: Bissie - | Online tips & social media nieuws | Scoop.it
Op 42Bis delen we dagelijks de meest interessante infographics die we tegenkomen. Dikke kans dat er ook voor jou interessante informatie bij zit. Wil je al
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Leer meer over e-mail [infographic]

Leer meer over e-mail [infographic] | Online tips & social media nieuws | Scoop.it
Website Magazine's WebMag.co provides infographics, videos and more for 'Net professionals.
Bart van Maanen's insight:

Mooie heldere en actuele infografiek over het gebruik en het succes van e-mail en e-mail marketing. Hij maakt duidelijk hoe belangrijk het is dat e-mails voor mobiel geschikt moeten zijn.

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[Infographic] Wat is de beste tijd om te posten, te pinnen of te twitteren?

[Infographic] Wat is de beste tijd om te posten, te pinnen of te twitteren? | Online tips & social media nieuws | Scoop.it

Here is a classic question asked by marketers who want to optimize their social media updates: When is the best time to post, pin and tweet your content?


Via Jeff Domansky
Bart van Maanen's insight:

Volgens deze tijden zou het niet zinnig zijn om dit op vrijdagmiddag te doen. Eens zien hoe Buffer dit doet.

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Jeff Domansky's curator insight, May 14, 11:16 PM
Get the answers to this constant content marketing question.
Jeff Domansky's curator insight, May 14, 11:30 PM

Classic questions, useful answers.

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Het einde van Edgerank: 5 tips voor optimaal organisch bereik op Facebook - Frankwatching

Het einde van Edgerank: 5 tips voor optimaal organisch bereik op Facebook - Frankwatching | Online tips & social media nieuws | Scoop.it
Facebook EdgeRank is niet meer wat het was. Tegenwoordig wegen er volgens Facebook wel 100.000 factoren mee. 5 tips om hier op in spelen.
Bart van Maanen's insight:

Steeds meer duwt Facebook zakelijke gebruikers toe naar het inzetten van advertenties (en betaalde, gesponsorde berichten).  Voor je daar mee begint, kun je nog steeds kijken hoe je het organische bereik van je pagina kan verbeteren. 

Goed stuk over het ingewikkelde Edgerank.

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Rescooped by Bart van Maanen from Digital Delights - Images & Design
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Background Burner - Instantly Remove Backgrounds from Images and Photos

Background Burner - Instantly Remove Backgrounds from Images and Photos | Online tips & social media nieuws | Scoop.it
Free online background remover to remove the background from any image or photo. The fastest way to remove backgrounds online.

Via Ana Cristina Pratas
Bart van Maanen's insight:

Soms wil je een voorwerp uit een foto of afbeelding losmaken van de achtergrond, bijvoorbeeld voor je webwinkel. Als je nu geen Photoshop tot je beschikking hebt, is Background Burner een leuk en bruikbaar alternatief.

 

Selecteer of sleep een afbeelding naar het scherm en laat het programma zijn werk doen. Je kunt daarna de meest geschikte uitzoeken en eventueel nog bijwerken en een andere achtergrond kiezen.

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Dana Hoffman's comment, May 5, 6:40 PM
yvw
Dana Hoffman's comment, May 5, 6:40 PM
yvw
Ness Crouch's curator insight, May 30, 8:35 PM

This looks great for work and play!

Rescooped by Bart van Maanen from Digital Delights - Digital Tribes
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30 Simple Ways You Should Be Using Google - Infographic

30 Simple Ways You Should Be Using Google - Infographic | Online tips & social media nieuws | Scoop.it
So you're a Google guru or a search siren... I bet you still don't know every last trick and tool in Google's array of services. But whether you're a newbie or expert, the following infographic may very well be worth printing out and posting in your office or teacher's lounge.

Via Ana Cristina Pratas
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Marcia J. Talkmitt's curator insight, April 29, 7:56 AM

Chromebook magic....

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The Content Marketing Marathon (Infographic)

The Content Marketing Marathon (Infographic) | Online tips & social media nieuws | Scoop.it

This morning, the runners of the Boston Marathon took to the streets of the city once again in pursuit of crossing the finish line on Boylston. 


Via Stefano Principato
Bart van Maanen's insight:

Ja, zo kan je online marketing ook bekijken.

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Stefano Principato's curator insight, April 22, 12:14 AM

Take a look at the infographic below for tips on how to keep a steady pace, look to your fans for support and reach your content marketing goals.

Rescooped by Bart van Maanen from Content Curation World
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A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails

A Curated Showcase of the Best Email Newsletter Designs: Really Good Emails | Online tips & social media nieuws | Scoop.it
The Best Email Designs in the Universe (that came into my inbox)

Via Robin Good
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Michael Gleyzerov's curator insight, July 21, 12:07 PM

Email designs that work

Jeroen Lugtigheid's curator insight, Today, 12:53 AM

Een fantastische website vol met voorbeelden van e-mailings. Voor ontwerpers een enorme grafische inspiratiebron, voor marketeers en communicatieprofessionals een bak vol ideeën over hoe je e-mailings kunt opzetten en (laten) uitvoeren. Ga kijken, ga browsen, de e-mailings zijn gecategoriseerd naar type/doelstelling dus gemakkelijk te doorzoeken.

ManufacturingStories's curator insight, Today, 2:05 PM

add your insight...


Rescooped by Bart van Maanen from Tools for Teachers & Learners
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Peggo - Record beautiful MP3s from YouTube

Peggo - Record beautiful MP3s from YouTube | Online tips & social media nieuws | Scoop.it

Peggo is a Digital Video Recorder (DVR) that records MP3s of your favorite online videos.
Peggo's packed with great features like integrated search, automatic silence removal, audio normalization, subtrack offsets, and artist and title tags.
Peggo automatically removes unwanted silence from the beginning and end of videos so you get a beautiful MP3 with just the good stuff. In addition, Peggo also normalizes the volume of every recording to the same, comfortable level so you never have to reach for the volume dial between MP3s again.


Via Nik Peachey
Bart van Maanen's insight:

Wil je het geluid van YouTube video opnemen dan is Peggo een mooie manier om een mp3 bestand te maken. Kopieer  en plak de link in de zoekmachine en de video wordt opgezocht. Met een paar handige instellingen (verwijder stiltes, audio normaliseren) maakt Peggo in een handomdraai een prima mp3.

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Linda Jones's curator insight, July 9, 10:36 AM

Can't wait to try this.

Scott Holcomb's curator insight, July 10, 11:24 AM

Shhhhhhhh!

Julie Cumming-Debrot's curator insight, Today, 2:25 AM

Looks like a very interesting tool here.  Thanks for sharing Nik.

Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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Story Is The Only Difference Between You And The Competition

Story Is The Only Difference Between You And The Competition | Online tips & social media nieuws | Scoop.it

...The question then, becomes, “How do we market ourselves when it’s all just flotsam? When our competitors are just as qualified, just as committed, experienced, knowledgeable, expert?”And let’s face it folks, we may be better than some but most of us are exactly the same.The answer is: story.Keep reading to find out why storytelling for business matters, and stick around until the end for a special offer that will help you discover and tell your own....


Via Jeff Domansky
Bart van Maanen's insight:

Dat zouden meer bedrijven moeten begrijpen. :-)

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Jeff Domansky's curator insight, June 25, 10:19 PM
How do we market ourselves when everyone is saying the same thing? The solution is storytelling for business. Here's how to capitalize on your story.
One Marketeer's curator insight, June 26, 2:34 AM

Hey Brands, tell us a story! #engage #storytelling #branding

Geert Stox's curator insight, June 27, 3:37 AM

But don't forget: the real challenge is not only getting the story right, it is also getting your presentation and wording right! Put your passion and being in your story but keep it relevant for your audience.

Rescooped by Bart van Maanen from MarketingHits
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Infographic: Anatomy of the Perfect Mobile Email

Infographic: Anatomy of the Perfect Mobile Email | Online tips & social media nieuws | Scoop.it

As a company, you want to create memorable experiences across every customer touchpoint. The emails you send are a key touchpoint. Too many emails and the customer will get annoyed with your company and file you as spam. Poorly designed emails won’t reflect well on your company and the products you offer. And with more people viewing their emails on mobile, it’s imperative that your mobile emails look flawless across multiple devices.


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

E-mail op mobiele apparaten wordt steeds meer gebruikt. Zo'n 50% van alle e-mails wordt op deze apparaten geopend. Waar moet je op letten als je jouw mailings responsive maakt? Deze infographic zet het uitstekend op een rijtje.

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malek's curator insight, June 22, 4:38 AM

give your emails a bigger touch of professionalism

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Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I

Important Stats You Should Know from Mary Meeker's Internet Trends Report: Part I | Online tips & social media nieuws | Scoop.it
Last week, Mary Meeker of Kleiner Perkins Caufield Byers presented her Internet Trends report for 2014 at the Code Conference in California. Since we're fans of tl;dr analyses & content curation, though, here are some of the most important points from the first half of the report.
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A Comprehensive Guide to Marketing on #GooglePlus

A Comprehensive Guide to Marketing on #GooglePlus | Online tips & social media nieuws | Scoop.it
Part 1: The Importance of Google Plus

 

Introduction:

Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands …


Via Jaana Nyström
Bart van Maanen's insight:

Alles wat je wilt weten om Google+ goed te gebruiken, staat in dit uitgebreide overzicht. 

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Marc Kneepkens's curator insight, June 10, 5:21 AM

I'm amazed every time to see my picture pop up on Google searches with some very general keywords. Every time it goes back to Google+.

donhornsby's curator insight, June 10, 5:35 AM

Helpful resource for those using Google Plus!

Alfonso Gomez's curator insight, June 10, 7:19 AM

Amazing way for connecting ideasesg

Rescooped by Bart van Maanen from Content Marketing & Content Strategy
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A Complete Guide to Improving Engagement on GooglePlus

A Complete Guide to Improving Engagement on GooglePlus | Online tips & social media nieuws | Scoop.it
The entire purpose of social networking is to connect, share and engage. GooglePlus makes it simple when you understand the basics. Go beyond just sharing a link or two, enter the social zones where the fun, and engagement really begins to happen.

Via Stefano Principato
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malek's curator insight, June 3, 4:16 AM

Visual-rich guide, who can ask for more.....

Florent Bérenger's curator insight, June 4, 1:30 PM

G+ is not dead ?

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5 Ways to Know if Your Social Media Marketing Methods are Failing

5 Ways to Know if Your Social Media Marketing Methods are Failing | Online tips & social media nieuws | Scoop.it

Social Media is the go-to place where consumers get information and advice when it’s time to make a purchase. In a recent study, nearly 70% of surveyed customers spend more time online than offline for pre-purchase information gathering, with a relevant number researching online only. Are your Social Media marketing methods positioned to capture those leads and sales?

 

By now, you or your business may be using Social Media to connect with consumers to develop relationships prior to the sale. You also may be having second thoughts about how you’re going about it. It’s difficult to get trustworthy information, especially from vendors who sound like they know what success is. They’ll tell you how their product/service fixes all your “problems” but how do you really know if that’s true?

 

The best place to start is by taking a hard look at what you’re doing right now and see how it measures up to the proven Social Media marketing methods that successful companies employ. Check out these 5 ways to tell if your Social Media marketing methods are failing:


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Praktische tips over social media die mijn gezonde verstand wel aanspreken.

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Internet Marketing News's curator insight, May 19, 8:58 AM

5 Ways to Know if Your Social Media Marketing Methods are Failing. #socialmediamarketing #business #marketing

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My Go-To Podcasts - From DottoTech

A list of th Podcasts I listen to to learn the latest from the world of Internet Marketing and Content Publishing

List of Podcasts:
John Loomer - http://jonloomer.libsyn.com/rss
Bunker Project - http://feeds.feedburner.com/bunkerpro...
Entrepeneur on Fire - http://entrepreneuronfire.libsyn.com/rss
Mike Gengrich- http://mikegingerich.libsyn.com/rss
Derek Halpern - http://feeds.feedburner.com/socialtri...
May Porterfield - http://www.amyporterfield.com/feed/po...
David Siteman-Garland - http://feeds.feedburner.com/TheRiseTo...
Michael Stelzner- http://feeds.feedburner.com/SocialMed...
Pat Flynn - http://feeds.feedburner.com/spipodcast
Podcast AnswerMan = http://feeds.feedburner.com/pam


Via Ileane Smith
Bart van Maanen's insight:

Het is in Nederland een beetje een ondergeschoven kindje, maar podcasts zijn 'Big in America'. Het blijft een prachtige manier om goede en leerzame gesprekken over je vakgebied te brengen, met alle voordelen van distributie. Bijvoorbeeld luisteren op het moment en de plek van jouw voorkeur, onderweg in de trein of de auto.

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Ileane Smith's curator insight, May 11, 2:35 PM

I'm subscribed to most of the podcasts on this list. How about you?

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30 Instagram Rules for Your Businesses that Drive Results

30 Instagram Rules for Your Businesses that Drive Results | Online tips & social media nieuws | Scoop.it
If you're looking for help with how to use to Instagram, here are 30 Instagram rules for businesses!

Via janlgordon
Bart van Maanen's insight:

Instagram is een social fotoplatform dat een enorme groei heeft doorgemaakt. Een goed voorbeeld ook van de voortdurende trend en de waardering van mobiele gebruikers voor het delen van meer visuele informatie. 

 

Het artikel geeft een overzicht van alle do's en don'ts, en geeft goede tips hoe je Instagram voor je bedrijf kunt gebruiken.

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janlgordon's curator insight, May 5, 11:02 AM

I selected this article by Jenn Hermann who is doing a 12 month series for Curatti on how to use Instagram to create amazing results for your business. I had the great pleasure of meeting Jenn on Instagram and she knows what she's talking about!


Here's an intro:


"If you’re struggling with how to use Instagram as part of your marketing strategy, it might be because you don’t know what to do and what not to do."


Here are some highlights that caught my attention:


Complete your bio with relevant information


Include your website in the bio – this is the only place where you can include a hyperlink


Do NOT share every Instagram post to Facebook or Twitter. Give people a reason to follow you here


Do not follow everyone that follows you – follow only those with similar interests or engagement


Thank and engage with everyone who commented on your post and use the @ before their name otherwise they won't see it


If you like this topic, we will be covering this once a month - join us and stay informed on how to navigate the digital world - great articles written by professionals who area successful in their area of expertise  - Lots more coming.................join us


Become a Curatti insider: http://bit.ly/1buXiXr


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://bit.ly/1hstUDd]

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Canva – Amazingly simple graphic design

Canva – Amazingly simple graphic design | Online tips & social media nieuws | Scoop.it

Canva gives you everything you need to easily turn ideas into stunning designs. Create designs for Web or print; website banners, presentations, Facebook covers, flyers, posters, invitations and so much more.


Via Baiba Svenca
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Baiba Svenca's curator insight, November 15, 2013 3:06 AM

A cool new free browser-based tool for designing all kinds of visual products including presentations.

 

Many thanks to Alfredo Corell for the suggestion.

Training in Business's curator insight, November 15, 2013 6:44 AM

Canva – Amazingly simple graphic design

 

Margaret Watrous's curator insight, January 9, 12:47 PM

A cool new free browser-based tool for designing all kinds of visual products including presentations.

Rescooped by Bart van Maanen from Content Marketing & Content Strategy
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The 80-20 Rule for Content – Origins and How to Apply It

The 80-20 Rule for Content – Origins and How to Apply It | Online tips & social media nieuws | Scoop.it

If you’ve been around for a while, reading about Content Marketing and Social Media best practices, you sure have stumbled with the 80/20 rule. Blog posts, articles, infographics… And every now and then this 80/20 rule would appear. That’s why we decide to do some proper research to find out how did this rule comes out and how does it arrives to social media.


Via Stefano Principato
Bart van Maanen's insight:

[infografiek] Versterk je merk met eigen media

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Stefano Principato's curator insight, April 22, 4:08 AM

Spend 20% of your time creating great content, and the other 80% distributing it. Otherwise the content won’t be found.