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Journalistieke dieptepunten - Blog - De Nieuwe Reporter

Journalistieke dieptepunten - Blog - De Nieuwe Reporter | Online tips & social media nieuws | Scoop.it
Traditiegetrouw blikt ook De Nieuwe Reporter op het einde van het jaar terug. Wat was het journalistieke hoogtepunt van het afgelopen jaar? Wat het dieptepunt? En wat zijn de voorspellingen voor 2013?

Via Mediajockeys
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Mediajockeys's curator insight, January 7, 2013 5:31 AM

Mooie terugblik II

Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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5 Super-Easy Tools to Create Picture Quotes for Blogs

5 Super-Easy Tools to Create Picture Quotes for Blogs | Online tips & social media nieuws | Scoop.it
For the people to read your quotes or important facts, it's essential for you to present them in the unique possible way. The information that's delivered to your readers via visual medium is read more. In fact,
Bart van Maanen's insight:

Ook als je niet over Photoshop beschikt, kun je mooie afbeeldingen met titels of quotes maken voor blogs en social media. Laat zien dat je ook visueel aandacht geeft aan je publicaties. Dat wordt gewaardeerd.

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Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers [Infographic]

Want to Grow Your Business? 7 Smart Strategies for Acquiring More Customers [Infographic] | Online tips & social media nieuws | Scoop.it
Check out these seven data-backed strategies for acquiring more customers.
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14 Video Tools for Social Media Marketers

14 Video Tools for Social Media Marketers | Online tips & social media nieuws | Scoop.it

Do you want to add video to your social media marketing?

 

Are you looking for tools to simplify your video production?

 

Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns.

 

This article shares 14 tools marketers can use to create screencasts, montages and slideshows.


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Mocht je tijd hebben tijdens de donkere dagen voor kerst kun je misschien eens wat gaan knutselen met video. :-)

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How to Create a Killer About Page For Your WordPress Blog

How to Create a Killer About Page For Your WordPress Blog | Online tips & social media nieuws | Scoop.it
The About page is one of the most important pages on your blog. Learn how to create an About page in WordPress for building trust and lead generation.

Via Peg Corwin
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Peg Corwin's curator insight, November 23, 2015 9:19 AM

Keys to a good about page, they say, are to make it : "Easy to find, Reader benefit driven, Includes social proof,Tells your story and
Has a call to action"


Not sure if I agree this should start with benefits to user.  In my mind, that belongs on the home page.

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Unsubscribe from emails, instantly.

Unsubscribe from emails, instantly. | Online tips & social media nieuws | Scoop.it
Unroll.Me allows you to unsubscribe from your unwanted email subscriptions and combine the rest into a beautiful daily digest.

Via peterlakeman
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peterlakeman's curator insight, October 22, 2015 4:51 AM

Da's handig! Weet jij hoeveel onnodige Emails je per dag krijgt die je steeds maar weer wegklikt. Ruim het eens overzichtelijk op met deze online tool. Twijfel je of je wel wilt uitschrijven voor een mailing, dan plaats je hem in je dagelijkse samenvatting. Erg handig!

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Content Curation Ultimate Checklist: How to Absolutely Nail a Winning Strategy

Content Curation Ultimate Checklist: How to Absolutely Nail a Winning Strategy | Online tips & social media nieuws | Scoop.it
Curating content is one of the best online marketing strategies to successfully establish your presence as a thought leader, attract the attention of your audience, and build a profitable business online.

At first, that can sound counter-intuitive. Why is collecting and sharing other people’s content essential to building your own winning strategy? Three reasons ..

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Door goede content te filteren (curation) voor jouw publiek kun je uitstekend vertrouwen opbouwen in je expertise en je netwerk uitbreiden. Omdat het best een klus kan zijn, is het niet onbelangrijk dat je daar met hart en ziel achterstaat. Nog meer content delen óm het maar te delen, is geen goed idee. Daar zit niemand op te wachten en het is zonde van je tijd.

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The Reason PR Fails Often Goes Back To Before the Storytelling

The Reason PR Fails Often Goes Back To Before the Storytelling | Online tips & social media nieuws | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations

Via Joanna Rustin
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Joanna Rustin's curator insight, May 21, 2015 12:27 PM

For better #media interviews, I recommend reading Lou Hoffman's post on how journalists approach them. Excellent tips here, including silence (as both interviewer and interviewee) from Sam Whitmore. In fact, these insights are relevant for all kinds of conversations, not just #PR. #storytelling

Lianne Picot's curator insight, September 23, 2015 9:45 PM

Yep. It's all about the listening when it comes to telling good stories. Whether it's for PR or leadership, being able to listen to others before you tell their story or choose an appropriate one of your own is absolutely crucial. Otherwise, as is pointed out in the article, you'll miss the mark and come up with cabbage.


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Carolyn Williams's curator insight, September 25, 2015 5:46 AM

Listen Up!

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5 Ways Your Nonprofit Can Rock Social Content Marketing

5 Ways Your Nonprofit Can Rock Social Content Marketing | Online tips & social media nieuws | Scoop.it
Do you have strategic social content marketing plan to help you optimize your content for social channels to achieve your desired outcomes? Find out how

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Ook voor non-profit organisaties is het van belang om met een content marketing plan te werken. Een plan dat ook bekend is en draagvlak heeft onder de medewerkers, die toch de eerste ambassadeurs van de club zouden moeten zijn.

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Lisa Owen's curator insight, August 4, 2015 10:43 AM

Social Media can be a great asset for non-profits. A low cost, low barrier to entry platform to promote and grow the awareness of your organization.

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Online Video Converter

Online Video Converter | Online tips & social media nieuws | Scoop.it
Online Video Converter is a free tool that converts almost any media format to MP4, AVI, MPEG, FLV, 3GP. It also extracts sound from video and can correct video resolution.

Via Nik Peachey
Bart van Maanen's insight:

Very useful and easy to use free online video coverter.

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Konstantinos Kalemis's curator insight, August 3, 2015 2:09 AM

Very useful and easy to use free online video coverter.

peterlakeman's curator insight, August 3, 2015 3:09 AM

Very useful and easy to use free online video coverter.

Kevin Kaatz's curator insight, August 3, 2015 2:10 PM

Very useful and easy to use free online video coverter.

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5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends

5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends | Online tips & social media nieuws | Scoop.it

Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.

Your websites, apps, and updates probably try to offer something of value — information, humor, tips, advice, how-to instructions, or even well crafted opinion — that people actually want to read.

 

Obvious, however, doesn’t mean easy. Of course, creating a useful blog post, comment, update, or article doesn’t take the millions of dollars the big brands typically spend on 30-second television ads. But if it’s really good content, it takes expertise, thought, editing, time, and effort.

It doesn’t


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Alle bedrijven - hoe klein of groot ook - zouden hun eigen content marketing gericht ter hand moeten nemen. Als er al iets aan gebeurt, is het vaak slecht gekoppeld aan hun waarde(n) en teveel aan hun product. Verkoop je boormachines of een gat?

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10 Best Practices for Influencer Marketing on Instagram

10 Best Practices for Influencer Marketing on Instagram | Online tips & social media nieuws | Scoop.it

Influencer marketing on Instagram is a valuable asset for your social media activations. We’ve worked with a wide variety of brands and agencies on different influencer campaigns, which has taught us a lot about the best strategies for running influencer promotions on Instagram.

 

We outline the 10 best practices for influencers on Instagram and provide some real life examples from some of our partners....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 27, 2015 1:17 AM

Learn everything you need to know about effective influencer marketing on Instagram from some of the top social media marketing brand & agencies.

Nedko Aldev's curator insight, June 29, 2015 9:02 AM

add your insight...

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New: Best Online Collaboration Tools - 370+ Tools Organized and Ranked By Category

New: Best Online Collaboration Tools - 370+ Tools Organized and Ranked By Category | Online tips & social media nieuws | Scoop.it

Software tools, web apps and services for online collaboration


Via Robin Good
Bart van Maanen's insight:

Als je het hebt over content curation is Robin Good al een tijdje eh... goed bezig. Bekijk zijn #ZEEF pagina met heel veel online tools. Sowieso is het interessant om ZEEF nader te bekijken of gelijk een pagina te maken met jouw expert links.

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Teacher Rose's curator insight, August 2, 2015 5:46 AM

 

 

If you are looking for a bird's eye view on what alternative collaboration tools are now available for different kind of projects and purposes, I do have what you are looking for.

 

The new Best Online Collaboration Tools 2014 directory is now public. It contains over 370 collaboration tools organized in over 25 different categories ranging from video-conferencing to screen-sharing, collaborative reviewing and many more.

 

The tools listed have all been checked and verified and represent my own personal census on what is available today for each one of the categories listed. There is no attempt (yet) to provide individual evaluations or recommendations, though I have tried to subjectively rank tools in each category according to their value and importance.

 

 

The directory is updated weekly.

New suggestions, comments and request for revisions and changes are highly welcome.

 

Free to use.

 

Try it out now: https://best-online-collaboration-tools.zeef.com/robin.good (370+ tools)

 

 

Previous editions:

 

Best Online Collaboration Tools 2013 (250+ tools)
 Best Online Collaboration Tools 2008 - 2012 (277 tools)

 

 

 

 

Learning Technologist's curator insight, January 21, 7:08 PM

This listing neatly presents and organises a huuuge amount of tools that could be used for your next collaboration project 

Noel Bernabed Cruz Hernandez's curator insight, February 3, 1:20 AM

añada su visión ...

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Missing Story Sharing In A Big Push to Humanize Marketing

Missing Story Sharing In A Big Push to Humanize Marketing | Online tips & social media nieuws | Scoop.it
Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]

Via Karen Dietz
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Karen Dietz's curator insight, May 12, 2015 6:29 PM

I really love this post advocating for Human 2 Human (H2H) communication instead of business speak.

 

The author @MarkFidelman is talking about the book by Bryan Kramer called Shareology: How Sharing Is Powering the Human Economy. He quotes Kramer in the article:

 

“As marketers, we've been trained to speak 'business to business' (B2B) or 'business to consumer' (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like 'synergy' and 'speeds and feeds' to tell the stories of products and services to their buyers and partners.”

 

I couldn’t agree more.

 

Both authors then go on to advocate for storytelling. Yay! I’m stoked. Yes – it’s about story sharing! Someone in marketing is finally catching on to the difference the dynamic of story sharing can make in marketing.


Imagine my dismay when I read a little further in the article “Yet, as Kramer told me, sharing needs to be combined with creative and interesting content. Story telling is important, and telling it in a creative way is key.”

 

Oh no! They missed the connection. What they are really talking about is “I create a piece of content, you share it, and I’ll share your piece of content in return.” Woo hoo – sharing has occurred.

 

OK – we know the magic that can happen when we share stories – H2H – back and forth. We know connection, trust, credibility, believability, and relationship gets established and grows. This is not the same as swapping blog posts, and the article shows we still have a ways to go in shifting marketing practices from telling to sharing.

 

What can you take away from this post? Well, there are 3 other pieces of advice the authors make that I like. And I love the points made at the ending. So go read those and tell me what you think.


Next, let’s all focus more on actually swapping stories between companies and customers to leverage the amazing power of H2H communication.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What Is a Content Library? Plus Answers to 9 More Questions about This Innovative Lead Gen Approach - Copyblogger

What Is a Content Library? Plus Answers to 9 More Questions about This Innovative Lead Gen Approach - Copyblogger | Online tips & social media nieuws | Scoop.it
A content library is a powerful lead generation tool. Demian Farnworth explains exactly what it is and how you can build one for your website.
Bart van Maanen's insight:

Bij Copyblogger hebben ze enorm succes gehad met hun gratis ledenwebsite door de geboden inhoud - tips, cursussen enz. - die zo toegankelijk is gemaakt. Het verhoogde de conversie van betaalde inhoud. Dit artikel legt uit hoe dat in zijn werk is gegaan en hoe je daar als bedrijf van kan profiteren. 

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The Business Case for Blab: Trust Acceleration

The Business Case for Blab: Trust Acceleration | Online tips & social media nieuws | Scoop.it

The new streaming video platform Blab is all the rage. Is it really this good? Is it going to “stick” or is it the Ello of the month?

 

I am going to say something that I have not said in a long time — this platform is a winner. In fact, this is the best social technology I have seen since Twitter.

 

I think the potential of this platform is vast. It’s easy, it’s collaborative, it’s real-time, it’s fun to the point of being addictive. It’s a content-creation machine. It’s a network of personal “television shows.” New users are already spending an average of one hour a day on this brand new forum....


Via Jeff Domansky
Bart van Maanen's insight:

Blab is een nieuw sociaal videoplatform waarmee je live je eigen programma kunt maken. De opnames zijn daarna beschikbaar als video of mp3. Is met name in Amerika enorm in opkomst momenteel.

 

Zie  ook de introductie bij SME: http://www.socialmediaexaminer.com/15-blab-tips-for-marketers-ultimate-guide-to-blab/

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Jeff Domansky's curator insight, December 22, 2015 1:31 AM

The video streaming platform Blab is red hot. Here's why this may be the most important social media development since Twitter according to Mark Schaefer on the business case for Blab.

finiteswag's comment, December 22, 2015 10:51 PM
Thats brilliant
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2016 Social Media Image Sizes Cheat Sheet

2016 Social Media Image Sizes Cheat Sheet | Online tips & social media nieuws | Scoop.it

Great infoSocial media is an ever-changing beast. You almost can’t have a business in this day and age without a presence in the online world and specifically, at least, one of the big eight social media sites. Gone are the days where only teens frequented MySpace to chat with friends. Social media is here to stay, and people are looking online for your business so you’d better present your best.


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Omdat afbeeldingen op je social media profielen ertoe doen, is het handig even te checken of je de juiste formaten gebruikt of gaat gebruiken. Bekijk hier het actuele overzicht.

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Antoine Cheret's curator insight, December 14, 2015 9:47 AM

Toujours pratique !

Jeff Domansky's curator insight, January 9, 1:39 PM

Simply useful!

Jeff Domansky's curator insight, January 12, 11:12 PM

Here's an excellent guide to sizing visuals for various social media channels. Recommended reading. 9.5/10

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Brand storytelling is for small business too!

Brand storytelling is for small business too! | Online tips & social media nieuws | Scoop.it
Every brand has a captivating backstory, but many ignore it. Here’s how to find the key building block to your content, – Content Marketing Institute

Via Jim Signorelli,Story-Lab
Bart van Maanen's insight:

Zou je een bedrijf hebben als je geen verhaal hebt? Maar veel kleine bedrijven zeggen er niets over, of doen er iets mee.

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Jim Signorelli,Story-Lab's curator insight, October 21, 2015 1:46 PM

Storytelling for business success stories are usually confined to large corporations who can afford multi-media applications.  Small business seems to get ignored.  Yet, for small business, the principles are the same, and the the concept is just as important.   


This article by Megan Hannay of the Content Marketing Institute,  is one of the few I've come across that zero's in on business storytelling for small businesses.  In it Megan states, "especially for small, family business, telling the story of the people, their motivations, and their journey is intrinsically interesting." Additionally, she provides some great questions that any business owner should answer while constructing their brand story.  


Every brand tells a story, accidently or on purpose.  This article provides some great tips on how to tell the "on purpose" kind. 




This review was written by Jim Signorelli, President of Story-Lab, for curated content on business storytelling at www.scoop.it/t/just-story-it 

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12 Tools To Unlock The Power Of GIFs In Your Content Marketing

12 Tools To Unlock The Power Of GIFs In Your Content Marketing | Online tips & social media nieuws | Scoop.it
Not only are GIFs fun and funny, but for content marketing they are surprisingly functional. To help you better incorporate the animations into your content marketing strategy here are a dozen awesom…

Via Stefano Principato
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Marco Favero's curator insight, October 22, 2015 10:49 AM

aggiungere la vostra comprensione ...

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A 7-Point Plan for More Shareable Content - Copyblogger

A 7-Point Plan for More Shareable Content - Copyblogger | Online tips & social media nieuws | Scoop.it
Sonia Simone outlines a straightforward plan to format and present your content so that lots more people want to share it.
Bart van Maanen's insight:

Duidelijke tips die je in je achterhoofd moet hebben zitten als je eigen werk of dat van je bedrijf wil promoten via sociale media. Nummer #1 is inderdaad de belangrijkste: zorg dat het relevant en interessant is, #2 zorg voor een goede titel en #3 laat het er goed uitzien met een foto of afbeelding. #socialcards

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Making Content Marketing the Star of Your Marketing

Content marketing has taken center stage for many brands and companies in recent years. Storytelling, useful content, and building relationships have increased…


Via Stefano Principato
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Free online mindmaps tool

Free online mindmaps tool | Online tips & social media nieuws | Scoop.it

Mindmaps is an HTML5 based mind mapping app. It lets you create neat looking mind maps in the browser.


Via Nik Peachey
Bart van Maanen's insight:

This looks like a useful free HTML 5 mindmapping tool. Works well on  the iPad.

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Armando's curator insight, July 24, 2015 5:15 AM

Free online mindmaps tool

Ricard Lloria's curator insight, August 2, 2015 5:29 AM

This looks like a useful free HTML 5 mindmapping tool. Works well on  the iPad.

Iva Golec's curator insight, August 3, 2015 9:36 AM

This looks like a useful free HTML 5 mindmapping tool. Works well on  the iPad.

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6 Facebook Management Tools To Manage Your Daily Activities

6 Facebook Management Tools To Manage Your Daily Activities | Online tips & social media nieuws | Scoop.it
Looking for some Facebook management tools that will help you achieve better success on Facebook? Check out these 6 very useful tools.

Via Peg Corwin
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Peg Corwin's curator insight, July 3, 2015 7:15 AM

We all like tools that make us more efficient.  Here are slick tools for Facebook management.

SageRave of Get Custom Content's curator insight, July 10, 2015 1:55 PM

This will keep you from just chatting all day.

Debra Askanase's curator insight, July 17, 2015 7:54 AM

A GREAT set of useful tools, from advertising to scheduling to identifying your most engaged Facebook fans.

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14 Amazingly Free Stock Photo Websites

14 Amazingly Free Stock Photo Websites | Online tips & social media nieuws | Scoop.it
If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be.

As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo. Even when you can find free stock photos, most are low resolution, watermarked, blurry and, at best, uninspired.

Lucky for you, there are a few ways to access high-quality stock photos without any hassle or significant cost.

Here's a lovingly curated list of the world's best free stock photo websites for designers, business owners and anyone else:

Via Brian Yanish - MarketingHits.com
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SageRave of Get Custom Content's curator insight, June 30, 2015 6:29 PM

Beware...the photos might be free, but the website may want you to pay for points or tokens!

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How to Create Buyer Personas #Infographic

How to Create Buyer Personas #Infographic | Online tips & social media nieuws | Scoop.it
Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.

When gathering data about your customers, dig deep into both Web analytics and your own business intelligence, suggests WSI in the following infographic.

For example, research bounce rates, organic traffic, mobile traffic, leads via social media, referring sites, and page traffic.

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Natuurlijk is het goed om over een buyer persona na te denken, maar het gaat ook om andere handelingen op je website. Het is dus belangrijk om te kijken naar het gedrag van je bezoekers. Dat kan bijvoorbeeld met de Persona & Scenario methode, luister naar onze podcast met een expert op dit gebied: http://www.beeldbedrijf.nl/ontwerpen-met-de-gebruiker-als-personage/

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Julian Gonzalez's curator insight, June 23, 2015 8:51 PM

Great information on how to build strong personas. What shouldn't be missed is the subject - "Buyer" personas.  

 

All to often I've seen the most of the effort, most of the well formulated and understood personas to be the "user" personas.


These are subsequently used to drive marketing and often, the buyer persona is under-developed, an after thought, or completely non-existent.

 

It is critical to understand the buyer and leverage this understanding to drive targeted programs with meaningful content that reaches them and appeals to their needs and wants.

 

Doing this well can empower your "users" and internal champions to more successfully convince decision makers in the firm. It more easily opens doors for your sales team and, in the end, helps you close deals.

Marianne Naughton's curator insight, June 25, 2015 3:18 PM

Fun Infographic Read ...

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5 Tools Every Copywriter Should Use

5 Tools Every Copywriter Should Use | Online tips & social media nieuws | Scoop.it
Want to make your writing easier and more productive? Check out these five copy writing tools every writer should have in their toolbox whether they are blogging for businesses, copy writing for web…

Via Stefano Principato
Bart van Maanen's insight:

Prima tips over online schrijfapps, waar ik zelf Draft aan toe zou willen voegen als optie. Dagelijks gebruik ik ook - knippen/plakken - Clipmenu (voor Mac), onmisbare tool. Zie ook: http://www.beeldbedrijf.nl/beter-online-schrijven/

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Stefano Principato's curator insight, May 20, 2015 3:16 AM

Check out these five copy writing tools every writer should have in their toolbox whether they are blogging for businesses, copy writing for websites, writing articles for clients or just doing creative writing.