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Infographic: the History of Social Media

Infographic: the History of Social Media | Online tips & social media nieuws | Scoop.it

There’s nothing new under the sun?

There’s an assumption that, just because social media keeps evolving and we start to use new tools, that ‘social media’ is a new phenomenon. Nothing could be further from the truth.

 

This informative infographic tells the story of how people have been social on the internet, from the birth of email and Usenet to up-to-date tools like Pinterest and Google+.


Via Lauren Moss
Bart van Maanen's insight:

Mooie tijdlijn over de recente geschiedenis van social media. Wat stond er in die eerste e-mail? En daarvoor dan? Dinosaurussen! LOL

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Lauren Moss's curator insight, December 20, 2012 4:53 PM

Interesting timeline of events, statistics + trends, as they pertain to the 'social history of the internet'...

The format and graphics enable a strong and clear visual understanding of the content being shared and a straightforward means to compare various points in time with regard to the internet in general, as well as specific social media platforms.

Abeer Muhammad's curator insight, December 27, 2012 5:15 AM

#SM from the beginning. 

Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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Moovly - Create Animated Content like a Pro

Moovly - Create Animated Content like a Pro | Online tips & social media nieuws | Scoop.it
Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.

Via Nik Peachey
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Evelina Alor's curator insight, March 2, 3:50 AM

Moovly es una herramienta online que te permite crear videos, tutoriales, explicaciones, presentaciones, infografías, vídeos, anuncios gráficos animados o tarjetas electrónicas ...

doro saxionbieb's curator insight, March 2, 3:51 AM

mooie tool voor het maken van geanimeerde presentaties

Halina Ostańkowicz-Bazan's curator insight, March 2, 5:57 AM

Wonderful online tool.

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9 gratis tools om je social media activiteiten te analyseren [ENG.]

9 gratis tools om je social media activiteiten te analyseren [ENG.] | Online tips & social media nieuws | Scoop.it

Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

These 9 free social media analytics tools are some of the best out there.




Via Kamal Bennani
Bart van Maanen's insight:

Met dit online gereedschap krijg je een beter beeld over wat er gebeurt met je social media berichten en die van anderen. Daardoor kun je uitvinden wat voor jou goed werkt en hoe je je posts kunt verbeteren.

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Christhild HORRENBERGER's curator insight, February 24, 12:53 PM

Les 9 meilleurs outils d'analyse de l'impact sur les Réseaux Sociaux - GRATUITS... A DECOUVRIR !

Marco Favero's curator insight, February 24, 4:17 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, February 25, 3:06 AM

9 of the Best Free Social Media Analytics Tools

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+300 Awesome Free Things for Entrepreneurs and Startups — Startups, Wanderlust & Life Hacking

+300 Awesome Free Things for Entrepreneurs and Startups - Startups, Wanderlust & Life Hacking - Medium

One of the most impressive list of tools I have ever seen! 


Via Cendrine Marrouat - SocialMediaSlant.com, Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Ook gek op lijstjes? Hier is een superlang lijstje met gratis online tools die je kunt gebruiken voor je bedrijf of hobby en meer.

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Begs a question, with all the potential why are we stuck in dark ages. Welcome to the Future of Storytelling

Begs a question, with all the potential why are we stuck in dark ages. Welcome to the Future of Storytelling | Online tips & social media nieuws | Scoop.it
Creators are now free of many of the limitations of broadcast television, but few have taken advantage of this fact.

Via Gary Hayes
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Gary Hayes's curator insight, February 10, 8:19 AM

Quote "As consumers have shifted their viewing to interactive devices (iPad, Xbox, PC), creators are free of many of the limitations of broadcast television, but few have taken advantage of this fact. Why shouldn’t premium video vary in length to accommodate the story? Why not embrace interactivity and innovate on formats that television simply cannot accommodate? Why not acknowledge the viewer, and engage him or her in real time? Why not embrace features from other media, such as video games?"

Bruno Renkin's curator insight, February 11, 3:47 AM

"As consumers have shifted their viewing to interactive devices (iPad, Xbox, PC), creators are free of many of the limitations of broadcast television, but few have taken advantage of this fact.

 

- Why shouldn’t premium video vary in length to accommodate the story?

- Why not embrace interactivity and innovate on formats that television simply cannot accommodate?

- Why not acknowledge the viewer, and engage him or her in real time?

- Why not embrace features from other media, such as video games?"

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11 Genius Ways to Repurpose Content

11 Genius Ways to Repurpose Content | Online tips & social media nieuws | Scoop.it
Why Should You Repurpose Content? Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as: Reaching a New Audience. Some users prefer visual info…

Via Stefano Principato
Bart van Maanen's insight:

Door bestaande content op een andere manier te serveren aan je publiek kun je opnieuw mensen aanspreken. Door bijvoorbeeld van blogs een gesproken cursus (podcast) te maken, spreek je letterlijk nieuw publiek aan.

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Gina Tucker's curator insight, February 4, 6:53 PM

Content doesn't have to be one and done! recycle great content to reach the maximum impact! 

Leanne Cohens's curator insight, February 5, 1:12 AM

You spend hours every week developing new content here are 11 simple ways to repurpose or recycle that content you have worked so hard one and put it in front of a new audience...

Nedko Aldev's curator insight, February 5, 11:01 AM

add your insight...

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The Anatomy of a Super Engaging Google+ Post

The Anatomy of a Super Engaging Google+ Post | Online tips & social media nieuws | Scoop.it
Looking for some extra engagement on your Google+ posts? Well, this post will help get your content flying!

Via Cendrine Marrouat - SocialMediaSlant.com
Bart van Maanen's insight:

Google+ blijft een mooi platform om goeie info te delen. Deze infographic toont de elementen voor een aantrekkelijk bericht om te delen.

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, February 1, 11:11 PM

Awesome infographic and extra formatting tip from Martin Shervington!

donhornsby's curator insight, February 2, 7:46 AM

Google Plus is not just like other social media platforms. This is a helpful post in providing information on how to use it effectively.

Venkatesh Iyer (venkyiyer.com)'s curator insight, February 3, 12:37 AM

Rather short post.

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Do Social Signals Impact Search Engine Rankings?

Do Social Signals Impact Search Engine Rankings? | Online tips & social media nieuws | Scoop.it
This is one side of Social Media that isn’t talked about much … how your social media accounts impact your search engine rankings.

You may be getting little to no leads via your social networks but doesn’t mean they’re not vitally important to your website and business. Google and Bing use data from social media networks to help determine your website page rank. (Here we’re talking about Google Page Rank, not necessarily where your website is listed in a search engine.)

If you want to really impact your search engine ranking use Google+. Back in the day, when G+ first came out, I linked to my website, and I went from page 10 to page 3 on Google instantaneously!

Case studies have shown that by starting a G+ page and getting 100, followers a website rank can jump almost 15%! That’s a huge upward trend.

What types of social signals will benefit your website? What is Google looking for?

From Twitter:

The number of tweets and retweets an URL has.The level of authority (followers) the person tweeting has.


From Facebook:

The number of shares and likes an URL has.


From Google Plus:

 The amount of +1′s an URL has collected.
Via Brian Yanish - MarketingHits.com
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Content is king: easy & simple ways to curate relevant content

Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. 


Via Guillaume Decugis
Bart van Maanen's insight:

Bekijk deze Slideshare over het belang van content curation, het filteren van specifieke informatie, voor je publiek en je reputatie als vakkundig professional.

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Barbara Vermaas's curator insight, October 31, 2014 5:46 AM

Slides van Guillaume Decugis van een presentatie over de voordelen van een goede content strategie, hoe content curation een zinvol onderdeel is van je content strategie. Bevat ook: best practices, tools en case studies.

Lori Wilk's curator insight, November 11, 2014 8:55 PM

This slide share #presentation demonstrates what #contentcuration is and how to integrate it into an effective #marketing plan for your #business. I liked the mention of tools including #scoopit, Prismatic, Newsle, Feedle, HootSuite, and Buffer to name a few. Finding relevant #content to share with your audience and having an organized way to connect this content to your audience are all important. It has to flow from finding the content to smoothly sharing and improving your #influence by expanding your #visibility and #reach. I love to say you must magnify and multiply your online efforts for #success.

Se connecter's comment, February 25, 11:37 AM
King and need some Quality !
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40+ Social Tools for Personal Branding Success

40+ Social Tools for Personal Branding Success | Online tips & social media nieuws | Scoop.it

There is no one-size-fits-all secret tool combination for personal branding success.  The main reason I haven’t blogged about all my tools is because I use A LOT of tools. And, I don’t believe any tool is the one perfect tool that does everything. On that same note, I don’t believe every person should use the exact same tools in the exact same way.  Not to mention that tools and social media platforms are changing so rapidly it’s hard to stay up to date with all the features and functions.

 

With all that being said I decided to breakdown the tools I use into different sections and provide you a quick overview of each tool that I use. Please note: just because I use it doesn’t mean it’s a perfect fit for you. Rather I hope that you take away from this post knowledge of the variety of tools you can leverage and some great tool recommendations I suggest you check out and test for yourself....


Via Jeff Domansky
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Marco Favero's curator insight, January 18, 6:27 AM

aggiungi la tua intuizione ...

Comunicologos.com's curator insight, January 18, 10:39 AM

Personal Branding

Rachel Turner Dool's curator insight, January 22, 11:40 PM

Know who you are and shout it from the rooftops!!

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5 Google Analytics Shortcuts to Speed Your Analysis

5 Google Analytics Shortcuts to Speed Your Analysis | Online tips & social media nieuws | Scoop.it

Are you spending too much time fiddling within Google Analytics? Do you want to streamline your analysis experience? 


Via Bonnie Burns
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Bonnie Burns's curator insight, January 5, 11:55 AM

Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn't have to. In this article. 5 Google Analytics shortcuts for setting up basic analytics, finding the most relevant reports and checking those reports regularly.

Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud

Online Shopping Psychology | E-Commerce Checkout Decisions | Incloud | Online tips & social media nieuws | Scoop.it

We all love a bit of online shopping but what goes through our head before we click to buy items over the web?

 

We have done some research in the form of an infographic, which reveals some fascinating insights into the psychology of the online consumer.  

 

A massive 85% of people said they read online reviews before making a purchase and 1/3 of shoppers admitted buying an item after being influenced by a video. The research also looks into why we abandon sales at the checkout, which is predominantly down to hidden charges and having to register before buying.

 

Check out our infographic below for the full insight into the mind of the online shopper....


Via Jeff Domansky
Bart van Maanen's insight:

Wat beweegt de online consument in de webwinkel? Wat reviews en video kennelijk veroorzaken in de psychologie van de shoppers.

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Jeff Domansky's curator insight, December 19, 2014 10:38 AM

When we shop online we make sub-conscious decisions when we are buying items but what goes through our head before we click the purchase button?

Jeff Domansky's curator insight, December 19, 2014 1:48 PM

Valuable insight for social marketers.

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Mobile friendly: zorg voor een responsive website

Mobile friendly: zorg voor een responsive website | Online tips & social media nieuws | Scoop.it
Google gaat in de zoekresultaten aangeven of een website mobile friendly is. Dat betekent dat je vindbaarheid ook bepaald wordt door een responsive website.
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Five free video editors that deliver impressive results

Five free video editors that deliver impressive results | Online tips & social media nieuws | Scoop.it
You don't have to buy expensive software to handle small business video editing tasks. The tools on this list will help you quickly put together professional-quality videos -- for free.

Via Ana Cristina Pratas
Bart van Maanen's insight:

Interessant lijstje video editing webapps die je gratis en online kan gebruiken.

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Richard Samson's curator insight, December 15, 2014 6:50 AM

Good to keep up to date with this field.

María Dolores Díaz Noguera's curator insight, December 20, 2014 3:28 PM

Five free video editors that deliver impressive results | @scoopit via @edumorfosis http://sco.lt/...

Елена Гончарова's curator insight, December 22, 2014 8:42 AM

добавить ваше понимание ...

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9 Lessons Content Marketers Can Learn from Traditional Journalism

9 Lessons Content Marketers Can Learn from Traditional Journalism | Online tips & social media nieuws | Scoop.it

The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better engage and build trust with readers....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 28, 10:47 AM
Improve your content marketing with nine journalistic lessons to help you better engage and build trust with readers.
Tom Zbaren's curator insight, February 28, 11:38 AM

So true. We all have the opportunity to be heard, but improving how we express our views is important.

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Content Marketing For Solopreneurs - 6 Experts Weigh In

Content Marketing For Solopreneurs - 6 Experts Weigh In | Online tips & social media nieuws | Scoop.it

It’s truly incredible how quickly content marketing has grown from an unknown term to a complete must-do marketing activity. In fact, these days, 90 percent of all organizations use content marketing in their marketing efforts.

How’s that for market adoption?

What’s even more interesting is the reason why businesses take part in it. As it turns out, content marketing generates about three times more leads and costs around 62 percent less than traditional marketing.

However, is the story the same for solopreneurs? In other words, if you’re the only person in your business, can you still use content marketing to your benefit and to find more clients/customers/business?

Let’s find out and get through the individual tactics and methods that solopreneurs can use to build a good content marketing strategy.


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Als solo ondernemer ben je je eigen marketing afdeling, dus hoe kun je toch een contentmarketing plan maken en uitvoeren? Hier 6 aanbevelingen. En laat gerust kwaliteit boven kwantiteit gaan.

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LinkedIn Cover Photo Template

LinkedIn Cover Photo Template | Online tips & social media nieuws | Scoop.it

As you can see from the screenshot, when you eliminate all the areas that get cropped or covered up, you don’t end up with much “safe” space for your design. So, to help you out I’ve created three templates for you to download and use to fit your own purposes.One for small screens, one for large HD monitors and one that’s a combination of the two. They are transparent PNG files so you should be able to import them into your favorite graphics program without a problem....


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Maak je nog geen gebruik van de cover foto op je LinkedIn profielpagina? Hier een paar tips voor het plaatsen van die omslagfoto.

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Jeff Domansky's curator insight, February 12, 10:42 AM

Create a LinkedIn Cover photo by downloading this free template. Also see how screen size affects the display of your photo. Very useful for designers and content marketers.

Hanin Abu Al Rub's curator insight, February 12, 7:40 PM

And LinkedIn is turning into Facebook...

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Journalists, Social News, and 4 PR Takeaways: New Study

Journalists, Social News, and 4 PR Takeaways: New Study | Online tips & social media nieuws | Scoop.it

In the age of social media democratization, news distribution is no exception.  Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles to support their chances of media coverage in this competitive environment.A recent survey by  Edelman,  NewsWhip  and Muck Rack with an infographic sheds light on how PR folks can exploit these changes to get the most coverage possible.  Here are 4 takeaways for PR profs....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 8, 4:33 AM

This study gives us a valuable perspective on PR and journalism in the age of social media. Hint: think storytelling!

rodrick rajive lal's curator insight, February 9, 2:28 AM

The story is the driving force, whether it is in the field of reporting, or marketing, or even teaching. The pressure of finding a story good enough to tell, and being able to do so in an interesting manner can make all the difference to the news report, or the boardroom presentation before the takeover, or even the class room on jurisprudence!

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Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | Online tips & social media nieuws | Scoop.it

Via Karen Dietz
Bart van Maanen's insight:

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

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Karen Dietz's curator insight, February 3, 3:42 PM

Here's a fascinating post direct from the New York Times talking about the rising popularity of catalogs -- and how they've been changing.


OK -- I love catalogs. Not only do I buy from them, but I also learn, discover, and dream. As the NYT's reporter Rebecca Ruiz points out, retailers are adding catalogs back into their marketing, but with a twist.


Now storytelling is taking center stage. We've known some retailers, like Lands End, have made real stories part of their catalog tradition. With marketing bringing storytelling more and more into their work, catalogs are now focused on visually telling stories, and including story triggers into their pages. 


Get ready for more catalogs in the mail -- and they promise to be even more enjoyable! Go read this article to find out specifically what's going on and who's getting into the game.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Jane Dunnewold's comment, February 4, 11:24 AM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Debra Walker's curator insight, February 4, 2:21 PM

Love that storytelling is bringing back in vogue the beautiful catalogue. 

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Content Curation: How to Easily Find Great Content to Share |

Content Curation: How to Easily Find Great Content to Share | | Online tips & social media nieuws | Scoop.it
Social Media Marketing Podcast 130, in this episode Ian Cleary explores content curation, why it's valuable and tools to make new content discovery easy.

Via Stefano Principato
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Two Great Tools for Creating Interactive Timelines

Two Great Tools for Creating Interactive Timelines | Online tips & social media nieuws | Scoop.it

Via Tom D'Amico (@TDOttawa)
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How To Combine Content Marketing, SEO and Social Media

How To Combine Content Marketing, SEO and Social Media | Online tips & social media nieuws | Scoop.it
Should you spend your hard earned money on SEO, content marketing or social media marketing then? And what does all this mean anyway? You may have seen headlines such as: SEO is dead… Content Marke…

Via Stefano Principato
Bart van Maanen's insight:

Hoe kun je #contentmarketing, seo en social media goed combineren? [Eng] Met goede tips als: zorg eerst voor de kwaliteit van je verhaal en denk ook aan de zoekmachines van sociale netwerken.

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Most Internet Users Will Soon Be Smartphone-Only

Most Internet Users Will Soon Be Smartphone-Only | Online tips & social media nieuws | Scoop.it

For most Internet users in the West, their first experience with the Internet was through a desktop browser running on a PC. That experience means the desktop web still sees extremely high use rates today in places where PCs dominate, like the U.S. and Western Europe.

 

But globally, the computing world is moving away from PCs and desktop web.Instead, the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet....


Via Jeff Domansky
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Lori Wilk's curator insight, January 3, 9:47 AM

This business #news article  has a huge impact for business owners, especially those who have international business operations. We must understand the importance of #smartphones ,#mobile and #mobilemarketing  and the rapidly changing market dynamics. We need this information to make the right #business  decisions. Are there more mobile devices in use than we have people on the planet yet?  

wanderingsalsero's curator insight, January 3, 6:06 PM

People in internet marketing has known for years this is coming and it's going to create a lot of opportunity for people who understand putting a business into the mobile/digital market.

Christine Donalies's curator insight, January 5, 12:31 PM

"...the balance of power is shifting to smartphones. They will be the future of how most people experience the Internet". If not, its best interest is to make it so today. 

 

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Key Trends in Social Media for 2015 #socialmediatrends #2015predictions

Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.

 

This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

De verwachtingen van Ogilvy op het gebied van social media in 2015 - 

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How to Explain Content Marketing to Non-Content People

How to Explain Content Marketing to Non-Content People | Online tips & social media nieuws | Scoop.it
“What do you do?” It’s a simple question that kicks off conversations at networking events, parties, and family gatherings—but it can be deceptively difficult to answer. How do you respond when non-content people ask you what your job’s about? Do you slip into marketing jargon? Do you stutter through a long-winded reply? If your attempt to explain content marketing returns blank stares and dismissive nods, then your layman’s interpretation is falling short.

(Get more stories like this one delivered to your inbox by subscribing to the Content Standard Newsletter.)

As marketers, we know that a message has to be customized for its intended audience. And since your audience has little to no exposure to content marketing, you must cater your explanation accordingly. Use these four tactics to help you educate and impress industry outsiders:

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Mooie uitleg van een bekend probleem: hoe leg je uit wat je doet op verjaardagen? Zo dus.

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Dean Ryan G. Martin's curator insight, December 17, 2014 2:04 AM

Great article. Now I know how to explain it to my friends and relatives.

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Neatline - Telling Stories with Maps and Timelines

Neatline - Telling Stories with Maps and Timelines | Online tips & social media nieuws | Scoop.it
Neatline allows scholars, students, and curators to tell stories with maps and timelines.

Via Ana Cristina Pratas
Bart van Maanen's insight:

Sommige verhalen laten zich goed vertellen door gebruik te maken van een tijdlijn. Neatline heeft als basis het open source framework Omeka, vergelijkbaar met WordPress, en is een plugin. Dat zal dus wel in eigen database geïnstalleerd moeten worden. Mooie applicatie.

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GIANFRANCO MARINI's curator insight, December 16, 2014 1:40 AM

Software di uso libero che combina l'uso di mappe, anche storiche, e di strumenti per creare timeline colo risultato di consentire la realizzazione di storie e/o presentazioni molto efficaci.

 

Utile strumento per la didattica e la pratica dello storytelling.