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Infographic: the History of Social Media

Infographic: the History of Social Media | Online tips & social media nieuws | Scoop.it

There’s nothing new under the sun?

There’s an assumption that, just because social media keeps evolving and we start to use new tools, that ‘social media’ is a new phenomenon. Nothing could be further from the truth.

 

This informative infographic tells the story of how people have been social on the internet, from the birth of email and Usenet to up-to-date tools like Pinterest and Google+.


Via Lauren Moss
Bart van Maanen's insight:

Mooie tijdlijn over de recente geschiedenis van social media. Wat stond er in die eerste e-mail? En daarvoor dan? Dinosaurussen! LOL

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Lauren Moss's curator insight, December 20, 2012 4:53 PM

Interesting timeline of events, statistics + trends, as they pertain to the 'social history of the internet'...

The format and graphics enable a strong and clear visual understanding of the content being shared and a straightforward means to compare various points in time with regard to the internet in general, as well as specific social media platforms.

Abeer Muhammad's curator insight, December 27, 2012 5:15 AM

#SM from the beginning. 

Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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6 Facebook Management Tools To Manage Your Daily Activities

6 Facebook Management Tools To Manage Your Daily Activities | Online tips & social media nieuws | Scoop.it
Looking for some Facebook management tools that will help you achieve better success on Facebook? Check out these 6 very useful tools.

Via Peg Corwin
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Peg Corwin's curator insight, July 3, 7:15 AM

We all like tools that make us more efficient.  Here are slick tools for Facebook management.

SageRave of Get Custom Content's curator insight, July 10, 1:55 PM

This will keep you from just chatting all day.

Debra Askanase's curator insight, July 17, 7:54 AM

A GREAT set of useful tools, from advertising to scheduling to identifying your most engaged Facebook fans.

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14 Amazingly Free Stock Photo Websites

14 Amazingly Free Stock Photo Websites | Online tips & social media nieuws | Scoop.it
If you've ever tried searching for free stock photos on the Internet, you probably know what a ridiculous hassle it can be.

As a general rule, free stock photos are extremely difficult to find. A huge portion of the stock photo market is owned by professional companies like Shutterstock and 123RF, who charge $20 or more for a single photo. Even when you can find free stock photos, most are low resolution, watermarked, blurry and, at best, uninspired.

Lucky for you, there are a few ways to access high-quality stock photos without any hassle or significant cost.

Here's a lovingly curated list of the world's best free stock photo websites for designers, business owners and anyone else:

Via Brian Yanish - MarketingHits.com
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SageRave of Get Custom Content's curator insight, June 30, 6:29 PM

Beware...the photos might be free, but the website may want you to pay for points or tokens!

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How to Create Buyer Personas #Infographic

How to Create Buyer Personas #Infographic | Online tips & social media nieuws | Scoop.it
Buyer personas give you insight into how to best engage with your various customer types. But before you start creating those personas, take time to do the research.

When gathering data about your customers, dig deep into both Web analytics and your own business intelligence, suggests WSI in the following infographic.

For example, research bounce rates, organic traffic, mobile traffic, leads via social media, referring sites, and page traffic.

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Natuurlijk is het goed om over een buyer persona na te denken, maar het gaat ook om andere handelingen op je website. Het is dus belangrijk om te kijken naar het gedrag van je bezoekers. Dat kan bijvoorbeeld met de Persona & Scenario methode, luister naar onze podcast met een expert op dit gebied: http://www.beeldbedrijf.nl/ontwerpen-met-de-gebruiker-als-personage/

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Julian Gonzalez's curator insight, June 23, 8:51 PM

Great information on how to build strong personas. What shouldn't be missed is the subject - "Buyer" personas.  

 

All to often I've seen the most of the effort, most of the well formulated and understood personas to be the "user" personas.


These are subsequently used to drive marketing and often, the buyer persona is under-developed, an after thought, or completely non-existent.

 

It is critical to understand the buyer and leverage this understanding to drive targeted programs with meaningful content that reaches them and appeals to their needs and wants.

 

Doing this well can empower your "users" and internal champions to more successfully convince decision makers in the firm. It more easily opens doors for your sales team and, in the end, helps you close deals.

Marianne Naughton's curator insight, June 25, 3:18 PM

Fun Infographic Read ...

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5 Tools Every Copywriter Should Use

5 Tools Every Copywriter Should Use | Online tips & social media nieuws | Scoop.it
Want to make your writing easier and more productive? Check out these five copy writing tools every writer should have in their toolbox whether they are blogging for businesses, copy writing for web…

Via Stefano Principato
Bart van Maanen's insight:

Prima tips over online schrijfapps, waar ik zelf Draft aan toe zou willen voegen als optie. Dagelijks gebruik ik ook - knippen/plakken - Clipmenu (voor Mac), onmisbare tool. Zie ook: http://www.beeldbedrijf.nl/beter-online-schrijven/

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Stefano Principato's curator insight, May 20, 3:16 AM

Check out these five copy writing tools every writer should have in their toolbox whether they are blogging for businesses, copy writing for websites, writing articles for clients or just doing creative writing.

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Free online file storage (15GB)

Free online file storage (15GB) | Online tips & social media nieuws | Scoop.it

Copy offers a simple cloud solution to manage business and personal storage.


Via Nik Peachey
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Nandan Choksi's curator insight, May 15, 2:43 PM

Web Tutoring is a simple and efficient way to get the tutoring you want at the time and place you want. Contact anpadh@hotmail.com for further details.

wanderingsalsero's curator insight, May 15, 11:41 PM

I'm all for online storage. It amazing how soon the minimal free limits on various services get filled up.

Gatis Šeršņevs's curator insight, June 2, 3:03 PM

15 gigi par brīvu

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Make videos online with photos, clips, music

Make videos online with photos, clips, music | Online tips & social media nieuws | Scoop.it
Make beautiful videos, online, easily! How to make travel movies, wedding videos, promo ads, property virtual tours: just add photos, clips, music and watch your video!

Via Nik Peachey
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emilioet's curator insight, April 21, 5:29 AM
Make amazing videos in secondsMake beautiful movies using your photos and videos. Tell your story with text, maps. It's very easy, and super fun!
Paternina's curator insight, April 30, 1:06 AM

añada su visión ...

Roberto Esteban Rolon's curator insight, June 29, 12:16 AM

añada su visión ...

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The Ultimate Guide to Creating Visually Appealing Content

The Ultimate Guide to Creating Visually Appealing Content | Online tips & social media nieuws | Scoop.it

Have you noticed that I publish a lot of visually appealing content on Quick Sprout? From videos to infographics, I’m constantly leveraging visual media.

Can you guess why?

It’s because these visual content pieces are generating more backlinks than any other form of content I publish, which—in the long run—helps increase my search engine rankings and overall readership numbers.

So, how do you create these visual masterpieces? Well, this infographic should help you....


Via Jeff Domansky
Bart van Maanen's insight:

Afbeeldingen, foto's en infographics maken voor ± 60% deel uit van social media. Deze visuele berichten worden ook vaker gedeeld en geretweet.

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Nerina Finetto's curator insight, March 20, 3:01 PM

Nice infographics!

Marco Favero's curator insight, March 20, 7:22 PM

aggiungi la tua intuizione ...

Roy Sheneman, PhD's curator insight, April 7, 9:06 AM

Useful tool top help spread the message 

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Content marketing editorial calendar: a template to follow

Content marketing editorial calendar: a template to follow | Online tips & social media nieuws | Scoop.it
Content marketing editorial calendars are very strategic pieces of planning you should aim to use if you're serious about your brands on the social media.

Via Stefano Principato
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Marco Favero's curator insight, March 11, 12:07 PM

aggiungi la tua intuizione ...

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13 Easy-to-Use Tools for Creating Killer Visual Stories

13 Easy-to-Use Tools for Creating Killer Visual Stories | Online tips & social media nieuws | Scoop.it

Creating your own images is also an excellent tactic for re-purposing text-only content into enticing images. Here are some examples: Turn quotes into an interesting slideshow, post an event announcement on a pretty picture, place stats onto eye-catching graphs, give a blog post title some pizzaz, create an infographic about the history of your biz, create a catchy, custom featured image for a video, etc. The possibilities are endless.

 

To help you create images that get BuzzFeed-worthy engagement, here are 13 of our favorite and easy-to-use visual content creation tools....


Via Jeff Domansky, Karen Dietz
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ffeog's curator insight, March 13, 4:38 AM

A picture speaks a thousand words - some good resources here for visual content and creation to add a visual dimension to your messages, which tend to perform much better for opens and clicks than text alone.

Carlene Kelsey's curator insight, March 25, 10:22 AM

Content is shared in many forms.  These tools make it pretty easy to get creative.

Michelle Gilstrap's curator insight, March 25, 3:14 PM
Good article to help anyone wanting to create better content.
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9 Lessons Content Marketers Can Learn from Traditional Journalism

9 Lessons Content Marketers Can Learn from Traditional Journalism | Online tips & social media nieuws | Scoop.it

The internet has radically changed the state of journalism, but content marketing is a relatively new field that can still benefit a lot from the practices of traditional reporters. In the interest of improving the field of content marketing overall, here are nine lessons from traditional journalism that every content marketer should know to better engage and build trust with readers....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 28, 10:47 AM
Improve your content marketing with nine journalistic lessons to help you better engage and build trust with readers.
Tom Zbaren's curator insight, February 28, 11:38 AM

So true. We all have the opportunity to be heard, but improving how we express our views is important.

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Content Marketing For Solopreneurs - 6 Experts Weigh In

Content Marketing For Solopreneurs - 6 Experts Weigh In | Online tips & social media nieuws | Scoop.it

It’s truly incredible how quickly content marketing has grown from an unknown term to a complete must-do marketing activity. In fact, these days, 90 percent of all organizations use content marketing in their marketing efforts.

How’s that for market adoption?

What’s even more interesting is the reason why businesses take part in it. As it turns out, content marketing generates about three times more leads and costs around 62 percent less than traditional marketing.

However, is the story the same for solopreneurs? In other words, if you’re the only person in your business, can you still use content marketing to your benefit and to find more clients/customers/business?

Let’s find out and get through the individual tactics and methods that solopreneurs can use to build a good content marketing strategy.


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Als solo ondernemer ben je je eigen marketing afdeling, dus hoe kun je toch een contentmarketing plan maken en uitvoeren? Hier 6 aanbevelingen. En laat gerust kwaliteit boven kwantiteit gaan.

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LinkedIn Cover Photo Template

LinkedIn Cover Photo Template | Online tips & social media nieuws | Scoop.it

As you can see from the screenshot, when you eliminate all the areas that get cropped or covered up, you don’t end up with much “safe” space for your design. So, to help you out I’ve created three templates for you to download and use to fit your own purposes.One for small screens, one for large HD monitors and one that’s a combination of the two. They are transparent PNG files so you should be able to import them into your favorite graphics program without a problem....


Via Jeff Domansky, Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Maak je nog geen gebruik van de cover foto op je LinkedIn profielpagina? Hier een paar tips voor het plaatsen van die omslagfoto.

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Jeff Domansky's curator insight, February 12, 10:42 AM

Create a LinkedIn Cover photo by downloading this free template. Also see how screen size affects the display of your photo. Very useful for designers and content marketers.

Hanin Abu Al Rub's curator insight, February 12, 7:40 PM

And LinkedIn is turning into Facebook...

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Journalists, Social News, and 4 PR Takeaways: New Study

Journalists, Social News, and 4 PR Takeaways: New Study | Online tips & social media nieuws | Scoop.it

In the age of social media democratization, news distribution is no exception.  Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles to support their chances of media coverage in this competitive environment.A recent survey by  Edelman,  NewsWhip  and Muck Rack with an infographic sheds light on how PR folks can exploit these changes to get the most coverage possible.  Here are 4 takeaways for PR profs....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 8, 4:33 AM

This study gives us a valuable perspective on PR and journalism in the age of social media. Hint: think storytelling!

rodrick rajive lal's curator insight, February 9, 2:28 AM

The story is the driving force, whether it is in the field of reporting, or marketing, or even teaching. The pressure of finding a story good enough to tell, and being able to do so in an interesting manner can make all the difference to the news report, or the boardroom presentation before the takeover, or even the class room on jurisprudence!

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5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends

5 Reasons Why Content Marketing is Getting Harder and More Important - Small Business Trends | Online tips & social media nieuws | Scoop.it

Content marketing is obvious. If you’re here reading Small Business Trends, odds are that you’re engaged in content marketing.

Your websites, apps, and updates probably try to offer something of value — information, humor, tips, advice, how-to instructions, or even well crafted opinion — that people actually want to read.

 

Obvious, however, doesn’t mean easy. Of course, creating a useful blog post, comment, update, or article doesn’t take the millions of dollars the big brands typically spend on 30-second television ads. But if it’s really good content, it takes expertise, thought, editing, time, and effort.

It doesn’t


Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Alle bedrijven - hoe klein of groot ook - zouden hun eigen content marketing gericht ter hand moeten nemen. Als er al iets aan gebeurt, is het vaak slecht gekoppeld aan hun waarde(n) en teveel aan hun product. Verkoop je boormachines of een gat?

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10 Best Practices for Influencer Marketing on Instagram

10 Best Practices for Influencer Marketing on Instagram | Online tips & social media nieuws | Scoop.it

Influencer marketing on Instagram is a valuable asset for your social media activations. We’ve worked with a wide variety of brands and agencies on different influencer campaigns, which has taught us a lot about the best strategies for running influencer promotions on Instagram.

 

We outline the 10 best practices for influencers on Instagram and provide some real life examples from some of our partners....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 27, 1:17 AM

Learn everything you need to know about effective influencer marketing on Instagram from some of the top social media marketing brand & agencies.

Nedko Aldev's curator insight, June 29, 9:02 AM

add your insight...

916
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New: Best Online Collaboration Tools - 370+ Tools Organized and Ranked By Category

New: Best Online Collaboration Tools - 370+ Tools Organized and Ranked By Category | Online tips & social media nieuws | Scoop.it

Software tools, web apps and services for online collaboration


Via Robin Good
Bart van Maanen's insight:

Als je het hebt over content curation is Robin Good al een tijdje eh... goed bezig. Bekijk zijn #ZEEF pagina met heel veel online tools. Sowieso is het interessant om ZEEF nader te bekijken of gelijk een pagina te maken met jouw expert links.

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Frans Droog's curator insight, May 31, 1:19 AM

Zeer uitgebreid maar toch erg handig overzicht van allerhande webtools gerubriceerd naar doel waarvoor zij gebruikt kunnen worden.

Manuela Bazen's curator insight, June 1, 7:06 AM

Mooi overzicht en handig bij elkaar!

dimplechetwani's curator insight, July 26, 12:35 AM

overwhelming to see how tools have taken over our lives..Interesting how tools are  perceived to be the magic mantra in solving most of our business problems!

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Missing Story Sharing In A Big Push to Humanize Marketing

Missing Story Sharing In A Big Push to Humanize Marketing | Online tips & social media nieuws | Scoop.it
Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]

Via Karen Dietz
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Karen Dietz's curator insight, May 12, 6:29 PM

I really love this post advocating for Human 2 Human (H2H) communication instead of business speak.

 

The author @MarkFidelman is talking about the book by Bryan Kramer called Shareology: How Sharing Is Powering the Human Economy. He quotes Kramer in the article:

 

“As marketers, we've been trained to speak 'business to business' (B2B) or 'business to consumer' (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like 'synergy' and 'speeds and feeds' to tell the stories of products and services to their buyers and partners.”

 

I couldn’t agree more.

 

Both authors then go on to advocate for storytelling. Yay! I’m stoked. Yes – it’s about story sharing! Someone in marketing is finally catching on to the difference the dynamic of story sharing can make in marketing.


Imagine my dismay when I read a little further in the article “Yet, as Kramer told me, sharing needs to be combined with creative and interesting content. Story telling is important, and telling it in a creative way is key.”

 

Oh no! They missed the connection. What they are really talking about is “I create a piece of content, you share it, and I’ll share your piece of content in return.” Woo hoo – sharing has occurred.

 

OK – we know the magic that can happen when we share stories – H2H – back and forth. We know connection, trust, credibility, believability, and relationship gets established and grows. This is not the same as swapping blog posts, and the article shows we still have a ways to go in shifting marketing practices from telling to sharing.

 

What can you take away from this post? Well, there are 3 other pieces of advice the authors make that I like. And I love the points made at the ending. So go read those and tell me what you think.


Next, let’s all focus more on actually swapping stories between companies and customers to leverage the amazing power of H2H communication.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Elements of an Effective Social Media Business Plan

Elements of an Effective Social Media Business Plan | Online tips & social media nieuws | Scoop.it
Want to know where and how to spend your time online? Here's your plan! 11 essential elements of an effective social media business plan.

Via Stefano Principato
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Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story | Online tips & social media nieuws | Scoop.it
Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"

Via Karen Dietz
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Karen Dietz's curator insight, April 13, 11:40 AM

One of my former clients, Andy Paul @ZeroTimeSelling  of Zero Time Selling, writes this post that is right on.


When someone asks you, "What do you do?" -- forget the elevator speech!! Yes, that's right. Just drop it. Share a 30-40 second client story instead. You will get way better results.


What kinds of results? Memorability. The listener will know the difference you make and the value  you bring. You will have begun a relationship, turning a prospect into a warmer lead. These are all things we want.


Andy's post tells you exactly how to create a 30-40 second story. I've used this technique for years and it really works!


The only suggestion I would add is to make sure your customer story makes your customer the hero -- not your. Show the listener how the client was able to do something extraordinary. Everyone wants to be the hero. You are the secondary character.


Go read this post and try it out this week. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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3 Ways to Use Facebook Groups for Business |

3 Ways to Use Facebook Groups for Business | | Online tips & social media nieuws | Scoop.it
Facebook groups can support your community-building and marketing efforts in a number of ways. Here are three ways to use Facebook groups for business.

Via Bonnie Burns
Bart van Maanen's insight:

Dit heb ik zelf nog nooit geprobeerd. Wie heeft er ervaring mee?

Geef je commentaar, tips of handige links hier even door. :-)

#facebookgroups

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Bonnie Burns's curator insight, March 11, 12:18 PM

Three ways to use Facebook groups for business.

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44 Social Media Tools Recommended by the Pros

44 Social Media Tools Recommended by the Pros | Online tips & social media nieuws | Scoop.it
Are you looking for ways to enhance your social media marketing?

Do you want new tools to simplify your marketing tasks?

We asked a group of social media pros for the hottest social media tools they use today.

Check out these social media tools to see if they’re a good fit for you!

Via Brian Yanish - MarketingHits.com
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Moovly - Create Animated Content like a Pro

Moovly - Create Animated Content like a Pro | Online tips & social media nieuws | Scoop.it
Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.

Via Nik Peachey
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Gust MEES's curator insight, March 18, 12:59 PM

Moovly is an online tool that allows you to create animated videos, tutorials, explainers, presentations, infographics, video clips, display ads or e-cards.


Filomena Gomes's curator insight, March 20, 10:26 PM
Nik Peachey's insight:

This looks like a really useful tool. It's run on a freemium model. The free version allows for the unlimited creation of videos up to 10mins long at 480p.

Andrew Sparks's curator insight, April 24, 12:07 AM

this could be good when explaining historical events.  Say for a teacher giving a lecture

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9 gratis tools om je social media activiteiten te analyseren [ENG.]

9 gratis tools om je social media activiteiten te analyseren [ENG.] | Online tips & social media nieuws | Scoop.it

Word-of-mouth advertising is very powerful. You need to earn the trust of your audience so they will recommend your products or services to their friends. Chances are that you’re already using Facebook, Twitter, and other platforms to create engagement and thought leadership in your space. Social media analytics tools can help you make sense of how well your social media marketing efforts are paying off and identify areas that need improvement.

These 9 free social media analytics tools are some of the best out there.




Via Kamal Bennani
Bart van Maanen's insight:

Met dit online gereedschap krijg je een beter beeld over wat er gebeurt met je social media berichten en die van anderen. Daardoor kun je uitvinden wat voor jou goed werkt en hoe je je posts kunt verbeteren.

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Christhild HORRENBERGER's curator insight, February 24, 12:53 PM

Les 9 meilleurs outils d'analyse de l'impact sur les Réseaux Sociaux - GRATUITS... A DECOUVRIR !

Marco Favero's curator insight, February 24, 4:17 PM

aggiungi la tua intuizione ...

Mr Tozzo's curator insight, February 25, 3:06 AM

9 of the Best Free Social Media Analytics Tools

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+300 Awesome Free Things for Entrepreneurs and Startups — Startups, Wanderlust & Life Hacking

+300 Awesome Free Things for Entrepreneurs and Startups - Startups, Wanderlust & Life Hacking - Medium

One of the most impressive list of tools I have ever seen! 


Via Cendrine Marrouat - SocialMediaSlant.com, Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Ook gek op lijstjes? Hier is een superlang lijstje met gratis online tools die je kunt gebruiken voor je bedrijf of hobby en meer.

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Begs a question, with all the potential why are we stuck in dark ages. Welcome to the Future of Storytelling

Begs a question, with all the potential why are we stuck in dark ages. Welcome to the Future of Storytelling | Online tips & social media nieuws | Scoop.it
Creators are now free of many of the limitations of broadcast television, but few have taken advantage of this fact.

Via Gary Hayes
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Gary Hayes's curator insight, February 10, 8:19 AM

Quote "As consumers have shifted their viewing to interactive devices (iPad, Xbox, PC), creators are free of many of the limitations of broadcast television, but few have taken advantage of this fact. Why shouldn’t premium video vary in length to accommodate the story? Why not embrace interactivity and innovate on formats that television simply cannot accommodate? Why not acknowledge the viewer, and engage him or her in real time? Why not embrace features from other media, such as video games?"

Bruno Renkin's curator insight, February 11, 3:47 AM

"As consumers have shifted their viewing to interactive devices (iPad, Xbox, PC), creators are free of many of the limitations of broadcast television, but few have taken advantage of this fact.

 

- Why shouldn’t premium video vary in length to accommodate the story?

- Why not embrace interactivity and innovate on formats that television simply cannot accommodate?

- Why not acknowledge the viewer, and engage him or her in real time?

- Why not embrace features from other media, such as video games?"