Adi Gaskell wrote this piece for Socialbusinessnews discusses the need of emotional support for social business iniitatives. I was especially drawn to this article because I think his insights and suggestions are very much needed in business today.
Jan Gordon - commentary
We're in the middle of massive change and confusion, nobody has all the answers. This is causing insecurity and confusion with so many people, I know because they tell me and I see it through their actions everyday. It's so important to have a team of people who trust and empower each other and who work off of each other's strengths.
This kind of power us unstoppable!
Here's what caught my attention:
So many social business projects fail because they focus solely on the technology and the tools to be employed. Without achieving emotional capital however it’s very unlikely that the project will achieve the best results. Lets look at the so called four pillars of emotional capital
The Four Pillars of Emotional Capital
Authenticity - This is absolutely the bedrock of your community. - whether you're online of offline "match what you say with what you do"
Pride - People need to be appreciated and supported. Be grateful for their time and talents, thank them often in creative ways using social media. Without them, you don't have a business. This goes for your clients, customers and audience.
Attachment - When employees or teammates share values and interests with the company. off topic conversations can go a long way to developing attachment and shouldn't be ignored
**Help people learn and show them you care and are willing to create opportunities for them to progress
Fun social business should be enjoyable, it also makes leaders more approachable, thus improving internal communication.
5 Steps to social business success
1. Identify community leaders that have authenticity and trust to champion the project
2. Once you've identified these social leaders, train them so they can have the technical skills to transfer this to your community
3. Ask them to lead communities that build emotional capital
4. Start small - your first aim should be to build emotional capital
5. Manage your expectations, you have to walk before you can run
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
Read full article here: [http://bit.ly/P5tg0l]