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Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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Rescooped by Bart van Maanen from Consumer Behavior in Digital Environments
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Eye Tracking 101: How Your Eyes Move on a Website

Eye Tracking 101: How Your Eyes Move on a Website | Online tips & social media nieuws | Scoop.it

Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.

 

Putting together a great looking website is a great start, but it is just a start.

 

True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization.

Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.

 

While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.

 

A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.

 

We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.


Via Russ Merz, Ph.D.
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Steve Baker's curator insight, February 19, 2014 7:37 AM

Designing clean, effective websites that work and deliver clients 

Mike Milazzo's curator insight, February 21, 2014 10:09 AM

When we get past all the ads.

Gonzalo Moreno's curator insight, February 22, 2014 6:55 AM

One of my students' favorite topics... XD

Rescooped by Bart van Maanen from visualizing social media
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UX 101: What Is User Experience? [infographic]

UX 101: What Is User Experience? [infographic] | Online tips & social media nieuws | Scoop.it

When it comes to design, user experience is one of the key things.


According to this infographic, 68% of users leave because of poorly designed websites and 62% of customers base future purchases on past experiences. These stats alone are clear enough that UX (User Experience) isn’t something that can be taken lightly. The life and blood of your business might very well depend on this factor alone.


Have a look at this infographic to learn more about what User Experience is all about.


Via Lauren Moss
Bart van Maanen's insight:

Over het belang van de gebruikerservaring van websites. Mooi overzicht.

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Ennio Martignago's curator insight, August 2, 2013 7:42 AM

Chissà quanti IT manager considerano che l'impatto delle piattaforme in azienda dipende dal fatto che il "68% degli utenti abbandona a causa della scarsa qualità nel design della UI mentre il 62% di essi basa le proprie scelte sulle esperienze passate"? Di certo una valutazione di questo genere influisce sulla fiducia dei clienti interni verso i propri IT manager. Non siamo più negli anni '80 o '90 quando bastava buttare lì qualche terminologia tecnica per zittire tutti. Oggi vi è una conoscenza basata sul confronto di altre proposte, su quelle adottate a casa propria e su pacchetti tutto compreso testabili facilmente dall'utilizzatore finale. 

Prof. Hankell's curator insight, August 2, 2013 10:49 AM

UX = User eXperience

RDV Weekly's curator insight, February 7, 2014 4:02 PM

Let's talk UX basics... and how the numbers speak to the importance to having an excellent interface.