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Rescooped by Bart van Maanen from Transmedia: Storytelling for the Digital Age
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4 Tips for Creating a Consistent Transmedia Content Strategy

4 Tips for Creating a Consistent Transmedia Content Strategy | Online tips & social media nieuws | Scoop.it
A consistent transmedia content strategy will facilitate more meaningful connections with your customers and extend the value of your content and amplify its overall impact.

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In getting started:

Establish content strategy as a practice and discipline in your organization Connect your content efforts to existing brand and/or marketing goals Identify, analyze, and prioritize Make content findable, distributable, and extendable
Via The Digital Rocking Chair
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Rescooped by Bart van Maanen from Pervasive Entertainment Times
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Storytelling beyond the page - Marketer Steve Rubel gets in on the Transmedia Act

Storytelling beyond the page - Marketer Steve Rubel gets in on the Transmedia Act | Online tips & social media nieuws | Scoop.it
"Transmedia is about making a narrative whole," he explained to Spark host Nora Young in a recent interview. It's about "how to keep a story alive across different channels, so that the narrative follows people throughout the life cycle of things they do in a given day."

It's important for a story to be able to be adapted for different mediums, Rubel argues, because it also increases the "stickiness" of the content. In today's fast and furious digital world, consumers have an increasing amount of choice when it comes to their media, both for information and entertainment purposes.

"The concern is that so much content is ephemeral. It evaporates like wet snow," Rubel explained. "We need to...make sure that the snow sticks. For the general public, they want to see that continue not just in between releases." The more platforms the story is visible on, the increased likelihood that people see, remember and interact with that story.


Via Gary Hayes
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