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Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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Google Will Now Label Mobile Friendly Websites in Search

Google Will Now Label Mobile Friendly Websites in Search | Online tips & social media nieuws | Scoop.it
There’s nothing worse than getting a desktop website when you’re on your phone, so Google’s got a solution. A new feature in Google Search adds “mobile-friendly” to the description of results…
Bart van Maanen's insight:

Zo'n beetje de helft van het internetverkeer gaat via mobiele apparaten (smart phones en tablets) dus was het al belangrijk dat een website responsive is, geschikt voor alle schermen. Google gaat dat nu ook classificeren (ranking), wat een extra argument is om daar voor te zorgen. Met name de mobiele zoekresultaten zullen hierdoor beïnvloed worden.

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More than Keywords: 7 Concepts of Advanced On-Page SEO

More than Keywords: 7 Concepts of Advanced On-Page SEO | Online tips & social media nieuws | Scoop.it
As marketers, helping search engines understand what our content means is one of our most important tasks. Search engines can’t read pages like humans can, so we incorporate structure and clues as to what our content means. This post explores a series of on-page techniques that not only build upon one another, but can be combined in sophisticated ways.

Via Bonnie Burns
Bart van Maanen's insight:

Als je meer wilt weten over het optimaliseren van je online teksten, zonder ze vol te stoppen met je belangrijkste zoekwoord, is dit artikel waardevol. Zo waardeert Google bijvoorbeeld ook synoniemen, waardoor je ook meer variatie in je tekst kunt aanbrengen. Teveel woordherhaling is slecht voor de leesbaarheid en levendigheid van je berichten.

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Bonnie Burns's curator insight, October 21, 2014 3:49 PM

As we transition from keyword placement to more advanced practices of topic targeting, it's actually easy to incorporate these concepts into our content. While most of us don't have the means available to calculate semantic relationships and entity occurrences, there are a number of simple steps we can take when crafting optimized content:

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Google Mijn Bedrijf koppelen aan een Google Plus pagina

Google Mijn Bedrijf koppelen aan een Google Plus pagina | Online tips & social media nieuws | Scoop.it
Het kan dus toch. Je kan Google Mijn Bedrijf koppelen aan een Google Plus pagina. Maar het was wel even zoeken naar de juiste oplossing.
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Complete List of Google’s 200 Ranking Factors for Search Engine

Complete List of Google’s 200 Ranking Factors for Search Engine | Online tips & social media nieuws | Scoop.it

Search Engine Ranking Factors infographic list: SEO, SMO, PPC, SEM tips for better rankings


Via Lauren Moss
Bart van Maanen's insight:

Dit is zo'n waslijst dat je snel begrijpt dat optimaliseren voor zoekmachines een vak is geworden. ;-) 

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Debbie Gartner's curator insight, March 30, 2014 11:37 AM

A must read if you are new to optimizing your blog, and a great refresher if you have been blogging for a while.  SEO really is a combo of factors. It all starts with great and unique content and this infographic shares factors that can boost or detract from that - both for the page and the domain.

Joan Puighermanal Oller's curator insight, April 3, 2014 4:28 AM

Un excelent resum de SEO.

Inside Market Strategy's curator insight, April 15, 2014 8:52 PM

Must read if you're staring a website and want to rank well in Google.


Inside Market Strategy - Legal Marketing Consultants


#lawyermarkeing #lawfirmmarketing #SEO #lawyers

Rescooped by Bart van Maanen from Website Pages Advice
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How to Increase the Domain Authority of Your Site

How to Increase the Domain Authority of Your Site | Online tips & social media nieuws | Scoop.it
There are many positive side-effects to having a moderately high Domain Authority.

Via Peg Corwin
Bart van Maanen's insight:

Hoe kun je de autoriteit van je domein vergroten? Bekijk deze tips.

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Peg Corwin's curator insight, December 25, 2013 5:46 PM

Get tips to increase the DOMAIN AUTHORITY of your WEBSITE. Learn about:


- Onsite factors
- Content
- Social Media
- SEO, Search and Social
- Branding
- Relationships"
Click for the specific recommendations under each category.


If you like this scoop, please consider a thumbs up or share.

Olivier Milo's curator insight, December 26, 2013 4:10 AM

Enjoy this cheat sheet to a better Domain authority.

Rescooped by Bart van Maanen from SEO and Social Media Marketing
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How to Analyze Your Competition in Less Than 60 Seconds

How to Analyze Your Competition in Less Than 60 Seconds | Online tips & social media nieuws | Scoop.it

Here a free website analyzer that shows you what you are doing right and wrong from SEO and social media perspectives.

 

Read More: http://www.quicksprout.com/2013/12/11/how-to-analyze-your-competition-in-less-than-60-seconds/#more-15134


Via Antonino Militello
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wanderingsalsero's curator insight, December 16, 2013 9:22 PM

Somewhat akin to the 'audit' idea.  I love these kind of sites.  It's amazing how many business people don't know that sites like this exist.  I'd be willing to be that if you wanted to go after a particular customer, you could 'scrape' the info from this site, give it to them for free and watch their jaw drop.

Lee Tonitto's curator insight, December 17, 2013 4:49 AM

Benchmark your performance with this free site 

Webgrrl's curator insight, December 19, 2013 9:40 PM

website marketing tools  ~ be interesting to see

Rescooped by Bart van Maanen from visualizing social media
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SEO Ranking Factors Infographic

SEO Ranking Factors Infographic | Online tips & social media nieuws | Scoop.it

This infographic on ranking factors comes from Ben Norman, one of UK’s leading SEO consultants and follows up his SEO checklist 2013. 

Its focus is the search engine ranking factors – namely the things you have to pay attention to in order to get a decent amount of organic traffic to your site.

SEO ranking factors include on-page SEO: content, site structure, titles, meta descriptions, tags and off-page SEO: social media, link building, autorship. Find more details at the link.


Via Lauren Moss
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Quyet Tran's curator insight, September 25, 2013 3:35 AM

a complete guide for zoombies SEOer

Rescooped by Bart van Maanen from visualizing social media
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The Irresistible Rise Of Google Plus (Infographic)

The Irresistible Rise Of Google Plus (Infographic) | Online tips & social media nieuws | Scoop.it

Google Plus is quickly becoming a front runner in the social networking world – for those using it, the rewards can be very beneficial for numerous reasons, including SEO.

 

This week, following a recent video post about Google+, we have created an infographic on the increase in popularity of Google Plus and how implementing Google Authorship can affect your business.


Via Lauren Moss
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Mike Ellsworth's comment, April 15, 2013 11:13 AM
VL, thanks for the reScoop! Were your surprised by these stats?
Celeste G. Box (@mcgbox)'s comment, April 15, 2013 11:18 AM
I did, Mike... is very high for that period of time.
Anthony Burke's comment, April 15, 2013 11:19 AM
not really, there is a lot of conflicting stats out there
Rescooped by Bart van Maanen from Content Marketing & Content Strategy
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SEO 101 For Your Web Page

SEO 101 For Your Web Page | Online tips & social media nieuws | Scoop.it
“Why doesn’t my website come up in Google when you type the term ??” If I had a dollar for every time I’ve been asked that, I’d be a wealthy man! Every business wants to come up first, or a…

Via Stefano Principato
Bart van Maanen's insight:

Check simpel de inhoud van je berichten op SEO kwaliteit.

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Rescooped by Bart van Maanen from Content Marketing & Content Strategy
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The Power of Visual Content #infographic

The Power of Visual Content #infographic | Online tips & social media nieuws | Scoop.it
Creatives are often taught, “show don’t tell.” However, the process of engaging audiences is about more than just pairing a beautiful image with a few witty words. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. Thanks to the epic success of Pinterest and Instagram, the visual web has become a powerful and necessary tool for content marketers.

Via Stefano Principato
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Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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Boost SEO Rank Using Social Signals

Boost SEO Rank Using Social Signals | Online tips & social media nieuws | Scoop.it

Social signals are influencing SEO Rank. 7 out of top 8 SEO Ranking factors today are social in nature. Marketers using back-links and keyword optimization to drive SEO are still not aware of the full potential of social for their SEO needs.

 

To help marketers unlock this latent power of social, ShopSocially and Americaneagle.com conducted a webinar to showcase proven strategies to boost SEO Rank using social signals. Below is the recording of the webinar and the presentation used....


Via Jeff Domansky
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Inside Market Strategy's curator insight, July 18, 2014 11:53 AM

Great info.  Thanks for posting.

Siva Net's curator insight, July 18, 2014 1:27 PM

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StrutturaFine | pl's curator insight, July 19, 2014 6:11 PM

Anche se Google afferma di non considerare i Social come fattori diretti di ranking, ci sono effetti indiretti rilevanti

Rescooped by Bart van Maanen from visualizing social media
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5 Search Engine Optimization Trends For 2014 (Infographic)

5 Search Engine Optimization Trends For 2014 (Infographic) | Online tips & social media nieuws | Scoop.it

A previous report from Forrester Research established Search Engine Optimization (SEO) as the most important source of targeted traffic business owners can have for their websites, with organic web search or natural search sitting at the top of traffic sources. Digital marketers expect this trend to persist and would grow at a steady rate despite the proliferation and growing popularity of other traffic sources like social networks and other online or offline channels.

The following infographic describes some of the most anticipated SEO trends for the new year.


Via Lauren Moss
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Aziz Louksah's curator insight, January 28, 2014 4:07 AM

what to look for when thinking SEO in 2014? obviously Google updates and here's the most important bits

Saranne Davies's curator insight, February 6, 2014 4:21 AM

And..... here they are.

Succint.  Be customer friendly.

John Thomas's curator insight, February 12, 2014 12:53 PM
5 Search Engine Optimization Trends For 2014 (Infographic)
Rescooped by Bart van Maanen from SEO and Social Media Marketing
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The need for SEO in 2014

The need for SEO in 2014 | Online tips & social media nieuws | Scoop.it

SEO in 2014 will be more comprehensive than ever before. Learn how to align your strategies for better ranks in 2014.

 

Read More: http://splashsys.com/blog/how-to-fuel-your-seo-in-2014/


Via Antonino Militello
Bart van Maanen's insight:

Door de vele wijzigingen bij Google (maar ook bij Facebook) is optimalisatie (SEO) van online activiteiten nodig. Zeker als je weinig advertentiebudget hebt en je nog resultaten wil krijgen in de organische zoekresultaten.

 

Hier een opsomming van wijzigingen bij Google dit jaar:

• Panda — January 22, 2013
• Panda — March 14, 2013
• Penguin 2.0 — May 22, 2013
• “Payday Loan” Update — June 11, 2013
• Hummingbird — August 20, 2013
• Penguin 2.1 (#5) — October 4, 2013

 

Dat betekent dat je een consistente strategie moet hebben om te zorgen dat je content en je diensten onder de aandacht blijven komen.

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Marc Laliat's curator insight, December 19, 2013 5:03 AM

le SEO 2014 : Un vrai challenge

oconnorandkelly's curator insight, December 19, 2013 12:48 PM

#smarterbiz

Prerna Thakur's curator insight, January 10, 2014 12:12 AM

Great tips !!

Rescooped by Bart van Maanen from visualizing social media
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Scoop.It for SEO – A New World of Curation [Infographic]

Scoop.It for SEO – A New World of Curation [Infographic] | Online tips & social media nieuws | Scoop.it

For almost everyone who is a part of the online world coming up with fresh content consistently is a big challenge. Practically every guideline advises that content should be engaging, informative and relevant every single time. Consequently, content curation has taken off in a big way.

Simply put, content curation is the process of curating relevant and interesting content from various sources on the web and putting them together and publishing them on a personal site or blog. As a result of the popularity of the content curation process, a number of content marketing tools have been introduced. These tools are meant to help in the process of content marketing and SEO and facilitate the process of curation...


Via Lauren Moss
Bart van Maanen's insight:

9 Redenen om met Scoop.it aan de slag te gaan. Ten minste.

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Nine0Media's curator insight, February 1, 2014 11:33 AM

#DIYSEO #Nine0Media

Dillon Thomas's curator insight, February 1, 2014 5:55 PM

SCOOPS --  I began using Scoop when I was defining myself a LITE FEET DANCER.  There was no single source of info about Lite Feet dance, a NYC Born Battle dance phenom and YouTube Sensation.  I created LITE FEET SCOOP TO reference for my own resume but also to provide anyone interested a link to the multitude of YOUTUBE Channels, Sound Cloud and personal sites dedicated to this unique art form and the talented dancers who participate. 

 

 

Annie 's curator insight, December 5, 2014 8:18 PM

Scoop.it helps with the process of curating content. This is a must for your social media.

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[Infographic] Google's 200 Ranking Factors: the Complete List

[Infographic] Google's 200 Ranking Factors: the Complete List | Online tips & social media nieuws | Scoop.it

SEO itself has always been somewhat of a barrier to entry for online success.

In other words, for a new person it’s so complex that it takes a long time to understand all the little things that search engines, Google specifically, are asking for. Time, capital, and energy are necessary to rank pages on the world’s most popular search engine.


Via Lauren Moss
Bart van Maanen's insight:

Een nogal indrukwekkende lijst, maar waard om te bekijken.

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Lilla Dobai's curator insight, June 5, 2013 4:57 AM

The information here might seem a bit overwhelming. But there are three factors that probably have the most effect on your site's SEO:

Target keywords. Backlinks. Social signals.
David Duncan's comment, June 6, 2013 4:45 AM
All you need to do is follow that. I am amazed at how many small businesses think they can do it themselves.
Bart van Maanen's comment, June 6, 2013 5:31 AM
They probably wish they could do all of this. ;)