Online tips & social media nieuws
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Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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Rescooped by Bart van Maanen from Website Pages Advice
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How to Write Your Website About Page: 5 Powerful Ideas for an Effective About Page

How to Write Your Website About Page: 5 Powerful Ideas for an Effective About Page | Online tips & social media nieuws | Scoop.it
Your website “About Page” won’t be a common entry point for visitors. But it could be a common exit point.
Pity too. The About Page will be one of your most visited pages on your site. An inevitable stop for first-timers.
Why are website About Pages a major cause of visitor exodus?
They’re narcissistic. They don’t move readers ... Read More >

Via Peg Corwin
Bart van Maanen's insight:
Goede tips die je mee zou moeten nemen bij het schrijven van een vaak wat vergeten pagina: Over ons. Veelvoorkomende fout is bijvoorbeeld een te grote broek aantrekken, met dikke corporate speak. Terwijl het 'echte', menselijke verhaal achter een bedrijf beter werkt, want het zijn vaak nieuwe bezoekers die er landen.
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Peg Corwin's curator insight, October 1, 2016 5:18 PM

How's your website's About page?  Andy encourages you to tell your backstory, own your imperfections and go backstage there. Do you?

Rescooped by Bart van Maanen from visualizing social media
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Pinterest Image Optimization [Infographic]

Pinterest Image Optimization [Infographic] | Online tips & social media nieuws | Scoop.it

Niet alleen re-pinnen, maar regelmatig eigen afbeeldingen uploaden naar Pinterest genereert meer verkeer naar je pinboards en website.

 

"By now it’s pretty clear that Pinterest can bring in big bucks for your business.

As a strong driver of referral traffic to retail sites, Pinterest proves to be a good investment for companies. The key is to make your Pinterest profile stand out, and your Pins are what you need to focus on.

 

Brought to you by Pinnable Business, today’s infographic is all about optimizing your Pins for success on Pinterest. Pinterest is for the most part a majorly image-based social site, so pinning great photos and content is crucial to your business’s success on the website. Check out the link for more information..."

 


Via Lauren Moss
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Rescooped by Bart van Maanen from visualizing social media
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How to increase the visibility of your Facebook Page [infographic]

How to increase the visibility of your Facebook Page [infographic] | Online tips & social media nieuws | Scoop.it

Handige uitleg over Edgerank, de manier waarop Facebook berichten en updates wel of niet laat zien op de tijdlijn van je vrienden en volgers. 

 

 

Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, providing you with the means to reach and engage with all of them.

Promotional activities seem to center around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.

Visit the link to read the complete article and view the infographic; learn more about Facebook pagerank, marketing and optimizing posts...


Via Lauren Moss
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