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Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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Rescooped by Bart van Maanen from Just Story It! Biz Storytelling
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Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story | Online tips & social media nieuws | Scoop.it
Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"

Via Karen Dietz
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Karen Dietz's curator insight, April 13, 11:40 AM

One of my former clients, Andy Paul @ZeroTimeSelling  of Zero Time Selling, writes this post that is right on.


When someone asks you, "What do you do?" -- forget the elevator speech!! Yes, that's right. Just drop it. Share a 30-40 second client story instead. You will get way better results.


What kinds of results? Memorability. The listener will know the difference you make and the value  you bring. You will have begun a relationship, turning a prospect into a warmer lead. These are all things we want.


Andy's post tells you exactly how to create a 30-40 second story. I've used this technique for years and it really works!


The only suggestion I would add is to make sure your customer story makes your customer the hero -- not your. Show the listener how the client was able to do something extraordinary. Everyone wants to be the hero. You are the secondary character.


Go read this post and try it out this week. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Bart van Maanen from visualizing social media
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The Irresistible Rise Of Google Plus (Infographic)

The Irresistible Rise Of Google Plus (Infographic) | Online tips & social media nieuws | Scoop.it

Google Plus is quickly becoming a front runner in the social networking world – for those using it, the rewards can be very beneficial for numerous reasons, including SEO.

 

This week, following a recent video post about Google+, we have created an infographic on the increase in popularity of Google Plus and how implementing Google Authorship can affect your business.


Via Lauren Moss
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Mike Ellsworth's comment, April 15, 2013 11:13 AM
VL, thanks for the reScoop! Were your surprised by these stats?
Celeste G. Box (@mcgbox)'s comment, April 15, 2013 11:18 AM
I did, Mike... is very high for that period of time.
Anthony Burke's comment, April 15, 2013 11:19 AM
not really, there is a lot of conflicting stats out there