Online tips & social media nieuws
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Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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Rescooped by Bart van Maanen from MarketingHits
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12 Easy-to-Use Content Creation Tools You Will Fall in Love With

12 Easy-to-Use Content Creation Tools You Will Fall in Love With | Online tips & social media nieuws | Scoop.it
Creating content of different types and formats and for different media is essential for your business today, here are a few tools to help you do that.
Via Brian Yanish - MarketingHits.com
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Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story | Online tips & social media nieuws | Scoop.it
Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"

Via Karen Dietz
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Karen Dietz's curator insight, April 13, 2015 11:40 AM

One of my former clients, Andy Paul @ZeroTimeSelling  of Zero Time Selling, writes this post that is right on.


When someone asks you, "What do you do?" -- forget the elevator speech!! Yes, that's right. Just drop it. Share a 30-40 second client story instead. You will get way better results.


What kinds of results? Memorability. The listener will know the difference you make and the value  you bring. You will have begun a relationship, turning a prospect into a warmer lead. These are all things we want.


Andy's post tells you exactly how to create a 30-40 second story. I've used this technique for years and it really works!


The only suggestion I would add is to make sure your customer story makes your customer the hero -- not your. Show the listener how the client was able to do something extraordinary. Everyone wants to be the hero. You are the secondary character.


Go read this post and try it out this week. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Catalogs Are Coming Back With Storytelling - NYTimes.com

Catalogs Are Coming Back With Storytelling - NYTimes.com | Online tips & social media nieuws | Scoop.it

Via Karen Dietz
Bart van Maanen's insight:

De aandacht voor de catalogus is terug in de VS. Niet met de nadruk op alle producten van een firma, maar met foto's, lifestyle en verhalen die bij die producten en firma passen. Door de 'zware lading' aan informatie via internet zou de catalogus in nieuwe vorm opnieuw van waarde kunnen worden voor bedrijven.

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Karen Dietz's curator insight, February 3, 2015 3:42 PM

Here's a fascinating post direct from the New York Times talking about the rising popularity of catalogs -- and how they've been changing.


OK -- I love catalogs. Not only do I buy from them, but I also learn, discover, and dream. As the NYT's reporter Rebecca Ruiz points out, retailers are adding catalogs back into their marketing, but with a twist.


Now storytelling is taking center stage. We've known some retailers, like Lands End, have made real stories part of their catalog tradition. With marketing bringing storytelling more and more into their work, catalogs are now focused on visually telling stories, and including story triggers into their pages. 


Get ready for more catalogs in the mail -- and they promise to be even more enjoyable! Go read this article to find out specifically what's going on and who's getting into the game.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

Jane Dunnewold's comment, February 4, 2015 11:24 AM
Really interesting to consider. I know there are catalogs I sure love to read - even when I never intend to buy anything. IT IS about the inspiration. I love it that print is "coming back.." and wonder what else will follow suit?
Debra Walker's curator insight, February 4, 2015 2:21 PM

Love that storytelling is bringing back in vogue the beautiful catalogue. 

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10 Content Creation Tools For The Marketing Team Of One

10 Content Creation Tools For The Marketing Team Of One | Online tips & social media nieuws | Scoop.it
Does it feel like you’re working a 25 hour day yet you’re still drowning in the ocean that is online marketing?

As a Marketing Team of One you need to perform the same tasks that any ultimate inbound marketing team is capable of executing.

This can be rather daunting. You’re already super busy arranging trade shows, lunch & learns, preparing press releases and managing social media. Now, as your web presence quickly becomes the centre of your business universe, you need to become a content marketing superhero!

There’s no doubt, creating a powerful online presence is going to require time, energy, and resources.

So to create remarkable content, like any superhero, you’re going to need some superpowers. Okay, I can’t give you superpowers, however I can recommend some tools for your utility belt.

Via Brian Yanish - MarketingHits.com
Bart van Maanen's insight:

Leuke lijst met creatieve hulpmiddelen als je als zelfstandig professional of klein bedrijf mooie inhoudelijke bijdragen wilt maken voor je (online) marketing.  

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The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | Online tips & social media nieuws | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

 

“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink, Lauren Moss
Bart van Maanen's insight:

Interessante ontwikkeling dat e-mail niet minder wordt, ondanks de toename van social media. Het lijkt of de mobiele apparaten ook zorgen voor het verbeteringen in online leesgedrag. 

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Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 8:48 AM

email is still one of the most effective ways of engaging your audience

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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Online tips & social media nieuws | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

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Is Content the New Currency?

Is Content the New Currency? | Online tips & social media nieuws | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Online tips & social media nieuws | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
Bart van Maanen's insight:

Goed en overzichtelijk stappenplan om naar de social media marketing te kijken. Met de waardevolle toevoeging (die nogal eens wordt vergeten door bedrijven) dat het bij alle automatisering wel om mensen gaat en niet om logo's.

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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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How to increase the visibility of your Facebook Page [infographic]

How to increase the visibility of your Facebook Page [infographic] | Online tips & social media nieuws | Scoop.it

Handige uitleg over Edgerank, de manier waarop Facebook berichten en updates wel of niet laat zien op de tijdlijn van je vrienden en volgers. 

 

 

Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, providing you with the means to reach and engage with all of them.

Promotional activities seem to center around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.

Visit the link to read the complete article and view the infographic; learn more about Facebook pagerank, marketing and optimizing posts...


Via Lauren Moss
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Why Social Marketing Is So Hard

Why Social Marketing Is So Hard | Online tips & social media nieuws | Scoop.it
Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It's been well over 15 years since the social era started.
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Missing Story Sharing In A Big Push to Humanize Marketing

Missing Story Sharing In A Big Push to Humanize Marketing | Online tips & social media nieuws | Scoop.it
Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]

Via Karen Dietz
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Karen Dietz's curator insight, May 12, 2015 6:29 PM

I really love this post advocating for Human 2 Human (H2H) communication instead of business speak.

 

The author @MarkFidelman is talking about the book by Bryan Kramer called Shareology: How Sharing Is Powering the Human Economy. He quotes Kramer in the article:

 

“As marketers, we've been trained to speak 'business to business' (B2B) or 'business to consumer' (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like 'synergy' and 'speeds and feeds' to tell the stories of products and services to their buyers and partners.”

 

I couldn’t agree more.

 

Both authors then go on to advocate for storytelling. Yay! I’m stoked. Yes – it’s about story sharing! Someone in marketing is finally catching on to the difference the dynamic of story sharing can make in marketing.


Imagine my dismay when I read a little further in the article “Yet, as Kramer told me, sharing needs to be combined with creative and interesting content. Story telling is important, and telling it in a creative way is key.”

 

Oh no! They missed the connection. What they are really talking about is “I create a piece of content, you share it, and I’ll share your piece of content in return.” Woo hoo – sharing has occurred.

 

OK – we know the magic that can happen when we share stories – H2H – back and forth. We know connection, trust, credibility, believability, and relationship gets established and grows. This is not the same as swapping blog posts, and the article shows we still have a ways to go in shifting marketing practices from telling to sharing.

 

What can you take away from this post? Well, there are 3 other pieces of advice the authors make that I like. And I love the points made at the ending. So go read those and tell me what you think.


Next, let’s all focus more on actually swapping stories between companies and customers to leverage the amazing power of H2H communication.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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11 Genius Ways to Repurpose Content

11 Genius Ways to Repurpose Content | Online tips & social media nieuws | Scoop.it
Why Should You Repurpose Content? Repurposing content (aka finding new ways to recycle your existing content) has a number of benefits, such as: Reaching a New Audience. Some users prefer visual info…

Via Stefano Principato
Bart van Maanen's insight:

Door bestaande content op een andere manier te serveren aan je publiek kun je opnieuw mensen aanspreken. Door bijvoorbeeld van blogs een gesproken cursus (podcast) te maken, spreek je letterlijk nieuw publiek aan.

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Gina Tucker's curator insight, February 4, 2015 6:53 PM

Content doesn't have to be one and done! recycle great content to reach the maximum impact! 

Marketing Leap's curator insight, February 5, 2015 1:12 AM

You spend hours every week developing new content here are 11 simple ways to repurpose or recycle that content you have worked so hard one and put it in front of a new audience...

Nedko Aldev's curator insight, February 5, 2015 11:01 AM

add your insight...

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Infographic -- The Science of Storytelling Visually Explained

Infographic -- The Science of Storytelling Visually Explained | Online tips & social media nieuws | Scoop.it

Via Karen Dietz
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Art Jones's curator insight, November 16, 2014 10:13 AM

Finding this information in infographic format makes lots of good info available to us in one place.

Audrey's curator insight, November 19, 2014 3:03 PM

Storytelling is very helpful in education.  Students can make up their own stories in most subjects  to enhance learning.  Why? It involves emotions, critical thinking and evaluation.  

 

Have a look at www.hotmoodle.com 

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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | Online tips & social media nieuws | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

Via Karen Dietz
Bart van Maanen's insight:

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

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Karen Dietz's curator insight, March 19, 2014 2:45 PM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ivon Prefontaine, PhD's curator insight, March 20, 2014 12:54 PM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

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Social Media Branding Guide for Beginners

Social Media Branding Guide for Beginners | Online tips & social media nieuws | Scoop.it
Social media and branding seem to be a match made in heaven, but misrepresentations of social media branding happen every so often.

Via Thomas Faltin
Bart van Maanen's insight:

Let bij het gebruik van social media voor je bedrijf niet alleen op de hoeveelheid gebruikers, maar ook of jouw doelgroep van het netwerk gebruik maakt. 

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Peter Wilkinson www.peter.uk.com's curator insight, October 16, 2013 3:44 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Sophie Alexandra Aiachi's curator insight, October 16, 2013 4:24 PM

Comment choisir le bon réseau social pour commencer sa vie 2.0 ?

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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Online tips & social media nieuws | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

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Strategy of Social Media Marketing Infographic

Strategy of Social Media Marketing Infographic | Online tips & social media nieuws | Scoop.it

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.

 

This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.


Via Lauren Moss
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Enoxh's comment, May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment, May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Genius...

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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Online tips & social media nieuws | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.


Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.


Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
Bart van Maanen's insight:

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

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Mercor's curator insight, February 4, 2013 7:01 AM

Scooped by Lauren Moss

Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

They say a picture is worth a thousand words....

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The Underlying Importance of Social Media [infographic]

The Underlying Importance of Social Media [infographic] | Online tips & social media nieuws | Scoop.it

As a business owner or marketer it's very important to not only use social media to connect with customers, but also to understand the value in what social media brings.


Social media is revolutionizing the way companies market, brand and connect with customers and potential customers in ways we never thought possible. In this blog post, view an informative infographic that details the underlying important of connecting with customers on social media and what it can mean for your business.

 

In this infographic, learn more about the tools and resources available to leverage social marketing, how online networks (facebook, google+, twitter) affect consumer behavior, and what the resulting significant changes mean for businesses, social marketing, branding and analytics...


Via Lauren Moss
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Chris Lee's curator insight, September 29, 2014 3:39 PM

Infographic that explains the state of social network marketing and statistics which back up the notion of this platform being of major importance to any brand wishing to engage with their consumers.

Samara Paxton's curator insight, September 30, 2014 8:24 PM

Interesting the part about 'How are shoppers using their Smartphones?'- I have done every single one of those things. Also things like customer reviews on social websites- I definately will post on Facebook Business pages if I really like, or dislike a product. It really is important to be able to connect with your customer, especially for things such as products that are below a persons expectations. Social Media makes it so much easier to get it sorted out faster and in the public eye, which shows the brand in a poitive light.

 

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Just Story It - Scoops

Just Story It - Scoops | Online tips & social media nieuws | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

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Karen Dietz's comment, August 13, 2013 12:03 PM
Thank you!
Karen Dietz's comment, August 14, 2013 5:18 PM
Hey Bart! Thanks for letting me know about the broken link. I'll let the tech folks at Scoop.it know. In the meantime, here's the correct link: www.scoop.it/t/just-story-it
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!