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Online tips & social media nieuws
Over online media, content & social media marketing en online communicatie
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Rescooped by Bart van Maanen from Just Story It Biz Storytelling
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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | Online tips & social media nieuws | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

Via Karen Dietz
Bart van Maanen's insight:

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

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Karen Dietz's curator insight, March 19, 2:45 PM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Ivon Prefontaine's curator insight, March 20, 12:54 PM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

Rescooped by Bart van Maanen from Digital-News on Scoop.it today
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Social Media Branding Guide for Beginners

Social Media Branding Guide for Beginners | Online tips & social media nieuws | Scoop.it
Social media and branding seem to be a match made in heaven, but misrepresentations of social media branding happen every so often.

Via Thomas Faltin
Bart van Maanen's insight:

Let bij het gebruik van social media voor je bedrijf niet alleen op de hoeveelheid gebruikers, maar ook of jouw doelgroep van het netwerk gebruik maakt. 

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Peter Wilkinson www.peter.uk.com's curator insight, October 16, 2013 3:44 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

Sophie Alexandra Aiachi's curator insight, October 16, 2013 4:24 PM

Comment choisir le bon réseau social pour commencer sa vie 2.0 ?

Rescooped by Bart van Maanen from Curation, Social Business and Beyond
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How to Create Content that is Meaningful, Provocative and Keeps them Coming Back

How to Create Content that is Meaningful, Provocative and Keeps them Coming Back | Online tips & social media nieuws | Scoop.it
The Internet is full of people sharing interesting things all day. From liking pictures on Facebook to retweeting cool articles, sharing is something everyone enjoys doing in one way or another. Yet receiving likes and retweets can seem impossible.

Via janlgordon
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janlgordon's comment, June 18, 2013 3:01 PM
Anastasia M. Ashman Great to see you, so sorry I'm late in responding, sooooooo busy, hope you're doing well!!
Pushpa Kunasegaran's curator insight, June 18, 2013 6:24 PM

So true!

María Dolores Díaz Noguera's curator insight, November 14, 2013 6:23 AM

Amazing

Rescooped by Bart van Maanen from visualizing social media
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Strategy of Social Media Marketing Infographic

Strategy of Social Media Marketing Infographic | Online tips & social media nieuws | Scoop.it

We all know that marketing strategy is a very important part of any company growth because only great marketing strategy and team can fly the company in the sky.

 

This infographic of social media marketing will help  to understand the latest social media marketing strategy. Check out the Infographic and share which social media marketing strategy you use the most for your project at the article link.


Via Lauren Moss
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Enoxh's comment, May 9, 2013 4:12 PM
A media plan is just as important as a business plan! I'm always surprised how many businesses operate without a written business plan, same for media, it makes a huge difference!
Shiv Batta's comment, May 9, 2013 10:47 PM
It has become clear that social media is turning into quite the process. It’s becoming more and more important, so many different tools and advice columns keep popping up to help businesses and individuals stay organized and successful when it comes to this newer marketing effort. This has caused many companies to create a full-time social media position for experts to help manage the many social accounts, follow analytics, get creative with engagement, etc. It takes a lot of time and effort, but the payoff is only increasing as social involvement increase.
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Genius...

Rescooped by Bart van Maanen from visualizing social media
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Why Brands Must Embrace Visual Social Media in 2013 [infographics]

Why Brands Must Embrace Visual Social Media in 2013 [infographics] | Online tips & social media nieuws | Scoop.it

Two infographics provide data and tips to explain why brands must leverage visual social media in 2013 to stay relevant and grow.


Today, the marketing world is still hot on the social media marketing trail, but the trail has diverged. There are different paths with cheerleaders along the way no matter which path a marketer follows.


Ideally, marketers should find the path down the middle that marries all of the elements of social media marketing, but most are not there yet. Many of today’s marketers are still choosing a single path to focus on or jumping back and forth.

For example, those paths include the data and metrics focus, the storytelling focus, the visual focus, and more. This article hones in on the visual focus with the help of two great infographics that visually share the data and tell the story of visual storytelling...


Via Lauren Moss
Bart van Maanen's insight:

Leerzame infografiek over het gedrag van consumenten online en hoe (klein - middelgroot - groot) bedrijven daar mee omgaan. Het managen van social media is kennelijk nog steeds een kwestie.


Meest opvallende stijger is Instagram, dat door het mobiel delen van foto's deel uitmaakt van de grote visualisering van het web. Hoewel het moeilijk te geloven is met een upload volume van, naar verluidt, 72 uur video per minuut, las ik ook voorspellingen dat video dit jaar nog 'groter' gaat worden. 


Onderaan staan trouwens de links naar een aantal goede bronnen voor dit soort info

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Mercor's curator insight, February 4, 2013 7:01 AM

Scooped by Lauren Moss

Janet Louise Stephenson's curator insight, May 3, 2013 10:28 PM

They say a picture is worth a thousand words....

Rescooped by Bart van Maanen from visualizing social media
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The Underlying Importance of Social Media [infographic]

The Underlying Importance of Social Media [infographic] | Online tips & social media nieuws | Scoop.it

As a business owner or marketer it's very important to not only use social media to connect with customers, but also to understand the value in what social media brings.


Social media is revolutionizing the way companies market, brand and connect with customers and potential customers in ways we never thought possible. In this blog post, view an informative infographic that details the underlying important of connecting with customers on social media and what it can mean for your business.

 

In this infographic, learn more about the tools and resources available to leverage social marketing, how online networks (facebook, google+, twitter) affect consumer behavior, and what the resulting significant changes mean for businesses, social marketing, branding and analytics...


Via Lauren Moss
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Chris Lee's curator insight, September 29, 3:39 PM

Infographic that explains the state of social network marketing and statistics which back up the notion of this platform being of major importance to any brand wishing to engage with their consumers.

Samara Paxton's curator insight, September 30, 8:24 PM

Interesting the part about 'How are shoppers using their Smartphones?'- I have done every single one of those things. Also things like customer reviews on social websites- I definately will post on Facebook Business pages if I really like, or dislike a product. It really is important to be able to connect with your customer, especially for things such as products that are below a persons expectations. Social Media makes it so much easier to get it sorted out faster and in the public eye, which shows the brand in a poitive light.

 

Rescooped by Bart van Maanen from Just Story It Biz Storytelling
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Just Story It - Scoops

Just Story It - Scoops | Online tips & social media nieuws | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.

 

I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!

 

I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occassionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over.  If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

After doing biz story work for over a decade (and with a PhD in Folklore) I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 


Via Karen Dietz
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ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 8:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 8:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
Rescooped by Bart van Maanen from visualizing social media
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The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic]

The Reign of Email: A Look at What's Ahead for the Most Popular Online Activity [infographic] | Online tips & social media nieuws | Scoop.it

Not only was email the most popular online activity of 2012, it also generated higher click-through and conversion rates as well as good ROI than all other channels.

This trend is only going to continue as 56% of marketers plan to increase their email marketing budgets during 2013, which makes email the leading source of marketing investments.

 

“What about the whole mobile movement?” you might ask. That only seems to be fueling the popularity of email, now that people can send and receive email whenever and wherever they want...


Via John van den Brink, Lauren Moss
Bart van Maanen's insight:

Interessante ontwikkeling dat e-mail niet minder wordt, ondanks de toename van social media. Het lijkt of de mobiele apparaten ook zorgen voor het verbeteringen in online leesgedrag. 

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Guillermo Pérez's curator insight, October 28, 2013 1:50 PM

Su majestad, el correo electrónico

Mariana Alviso's curator insight, October 28, 2013 7:39 PM

Pese al auge de las redes sociales el email es aun la herramienta más utilizada de Internet. Los dispositivos portátiles como las tabletas y smartphones también han colaborado al éxito de de la herramienta.

David Duncan's curator insight, October 30, 2013 8:48 AM

email is still one of the most effective ways of engaging your audience

Rescooped by Bart van Maanen from visualizing social media
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An Infographic Guide to Content Marketing

An Infographic Guide to Content Marketing | Online tips & social media nieuws | Scoop.it

Content marketing is of much more importance today than it ever has been.

Did you know that 90% of all organizations use content marketing in their efforts now? This infographic is filled with vital information on content marketing such as – 91% of B2B marketers use content marketing and 86% B2C marketers are making use of it.

Content marketing is here to stay and these stats definitely prove the fact.


Via Lauren Moss
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Susan Anderson's curator insight, June 12, 2013 10:07 AM

Wow! Companies with blogs produce 67% more leads than those without. 

Kaye Blum's curator insight, June 12, 2013 7:04 PM

A clear infographic explaining the significance of content marketing, especially for B2B.

Delton Allred's curator insight, July 2, 2013 11:33 AM

Interesting infographic! The information it provides is a good way to capture the process of creating and writing content.

 

Don't like the graphics so much.

 

Rescooped by Bart van Maanen from Curation, Social Business and Beyond
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Is Content the New Currency?

Is Content the New Currency? | Online tips & social media nieuws | Scoop.it
Between the endless Euro drama and the Bitcoin brouhaha, currency has been much in the news of late. Most people would probably name the US Dollar as the dominant currency in this day and age.

Via janlgordon
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janlgordon's comment, June 19, 2013 12:38 AM
Mithu Hassan Sorry I'm so late in getting back to you - you're very welcome, happy you liked it!!
santina kerslake's curator insight, September 5, 2013 3:11 PM

Do people actually read the content? Will it keep them following you?

Rescooped by Bart van Maanen from visualizing social media
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An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC]

An 8-Step Social Media Marketing Strategy For Brands [INFOGRAPHIC] | Online tips & social media nieuws | Scoop.it

Platforms such as Twitter and Facebook come with a pretty steep learning curve – certainly when used for business marketing – and to maximize return on investment it’s essential that you implement a winning strategy.


It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...


Via Lauren Moss
Bart van Maanen's insight:

Goed en overzichtelijk stappenplan om naar de social media marketing te kijken. Met de waardevolle toevoeging (die nogal eens wordt vergeten door bedrijven) dat het bij alle automatisering wel om mensen gaat en niet om logo's.

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AndySernovitz's curator insight, May 3, 2013 6:59 AM

 

It's important for businesses to select the right individuals to manage social channels and to use specific metrics to analyze feedback and success.

Learn more about social media strategies from this infographic, which presents an 8-step strategy for successful social media marketing...

Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
Philippe Trebaul's comment, September 29, 2013 7:14 PM
Thank you for your interesting and constructive reactions :) Philippe
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How to increase the visibility of your Facebook Page [infographic]

How to increase the visibility of your Facebook Page [infographic] | Online tips & social media nieuws | Scoop.it

Handige uitleg over Edgerank, de manier waarop Facebook berichten en updates wel of niet laat zien op de tijdlijn van je vrienden en volgers. 

 

 

Facebook is seen by many as the ultimate social media marketing platform to engage with your customers and prospects. Nearly 1 billion potential customers are using it, providing you with the means to reach and engage with all of them.

Promotional activities seem to center around a singular, focused social media marketing objective of increasing Facebook “likes”. Often all other social media and marketing strategies are ignored because of this obsession. The longer term tactics of content creation, optimising for search engines and building email lists are forgotten in the “liking” acquisition frenzy.

Visit the link to read the complete article and view the infographic; learn more about Facebook pagerank, marketing and optimizing posts...


Via Lauren Moss
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Why Social Marketing Is So Hard

Why Social Marketing Is So Hard | Online tips & social media nieuws | Scoop.it
Brands are spending a great deal of time and energy investing in platforms to get likes or pluses, and not really being social at all. It's been well over 15 years since the social era started.
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