Online tips & social media nieuws
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Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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Rescooped by Bart van Maanen from Just Story It! Biz Storytelling
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Brand storytelling is for small business too!

Brand storytelling is for small business too! | Online tips & social media nieuws | Scoop.it
Every brand has a captivating backstory, but many ignore it. Here’s how to find the key building block to your content, – Content Marketing Institute

Via Jim Signorelli,Story-Lab
Bart van Maanen's insight:

Zou je een bedrijf hebben als je geen verhaal hebt? Maar veel kleine bedrijven zeggen er niets over, of doen er iets mee.

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Jim Signorelli,Story-Lab's curator insight, October 21, 2015 1:46 PM

Storytelling for business success stories are usually confined to large corporations who can afford multi-media applications.  Small business seems to get ignored.  Yet, for small business, the principles are the same, and the the concept is just as important.   


This article by Megan Hannay of the Content Marketing Institute,  is one of the few I've come across that zero's in on business storytelling for small businesses.  In it Megan states, "especially for small, family business, telling the story of the people, their motivations, and their journey is intrinsically interesting." Additionally, she provides some great questions that any business owner should answer while constructing their brand story.  


Every brand tells a story, accidently or on purpose.  This article provides some great tips on how to tell the "on purpose" kind. 




This review was written by Jim Signorelli, President of Story-Lab, for curated content on business storytelling at www.scoop.it/t/just-story-it 

Rescooped by Bart van Maanen from Curation, Social Business and Beyond
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How to Maximize the Reach of Your Posts on Social Networks

This article and infographic was posted by Ted Nguyen for his blog.

 

Intro:

 

One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:

 

"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

.

**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.

 

**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.

 

**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.

 

 

Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 

 

Read article and see infographic here: [http://bit.ly/VG0xGL]

 

Infographic by DKNewMedia

 

Survey by Compendium


Via janlgordon
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Rescooped by Bart van Maanen from Podcasts
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My Go-To Podcasts - From DottoTech

A list of th Podcasts I listen to to learn the latest from the world of Internet Marketing and Content Publishing

List of Podcasts:
John Loomer - http://jonloomer.libsyn.com/rss
Bunker Project - http://feeds.feedburner.com/bunkerpro...
Entrepeneur on Fire - http://entrepreneuronfire.libsyn.com/rss
Mike Gengrich- http://mikegingerich.libsyn.com/rss
Derek Halpern - http://feeds.feedburner.com/socialtri...
May Porterfield - http://www.amyporterfield.com/feed/po...
David Siteman-Garland - http://feeds.feedburner.com/TheRiseTo...
Michael Stelzner- http://feeds.feedburner.com/SocialMed...
Pat Flynn - http://feeds.feedburner.com/spipodcast
Podcast AnswerMan = http://feeds.feedburner.com/pam


Via Ileane Smith
Bart van Maanen's insight:

Het is in Nederland een beetje een ondergeschoven kindje, maar podcasts zijn 'Big in America'. Het blijft een prachtige manier om goede en leerzame gesprekken over je vakgebied te brengen, met alle voordelen van distributie. Bijvoorbeeld luisteren op het moment en de plek van jouw voorkeur, onderweg in de trein of de auto.

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Ileane Smith's curator insight, May 11, 2014 5:35 PM

I'm subscribed to most of the podcasts on this list. How about you?

Rescooped by Bart van Maanen from Curation, Social Business and Beyond
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Content Curation In 45 Minutes A Day... And Free

Content Curation In 45 Minutes A Day... And Free | Online tips & social media nieuws | Scoop.it

I’m sure a lot of you guys have looked into curation software available ...

Obviously with the radically different price points they all do different things, but here’s the gist – a whole lot of this you can do for free.

 

Step One – Define your Parameters

Define your parameters by where you want the goods to go. Make sure everything is accessible from the beginning so you can leverage your curated content efficiently from the start.


Step Two – Choose your Weapons

e.g. Timely.is; G+ and FB

 

Step Three – Be Intentional with your Schedule

I can’t speak to your industry/niche but I can tell you that when I do my curation at somewhere between 6 and 8am EST I find a goldmine of posts that are brand-flipping-new

 

Step Four – Be Crazy Time Sensitive

I make sure to only curate content that is timely [less than 1% of the time curate something more than 24 hours old]

Open up a google search and type in “content marketing” at the beginning of my day, and set it to the last 24 hours.

 

Step Five – Be Consistent

As long as you are curating the same general stuff over and over it will work for you.


Notice: Steps 1-5 are all about the setup or protocol. Steps 6-9 are the actual daily work.

 

Step Six – Prepare for Battle

Open windows to the following places:

Google search
Timely.is
WP dashboard to my curation site
Google +
Facebook
Twitter
I also have a Word document open

 

Step Seven – Get Rolling

e.g. search for the term “content marketing” in the last 24 hours as shown above; grab 5 or 6 posts that are relevant and make tweets about them and put them on timely/buffer/scoopit

 

Step Eight – Natural Overflow

Doing twitter first thing after curation is great, if you have the time.

20-30 minutes after you have your automated posts in place to interact with your feed, clean out the spam tweeps, follow back the real people, etc.

 

Step Nine – Use what you Learn

Use your curation is as the basis for your own blogs

Not regurgitation, but rather letting your new-found knowledge fuel your next post. Or, add to the list of blog ideas you have on a running list somewhere.

 

Setting aside this 45 minutes a day to get the most relevant pieces of content your industry has to offer can not only fill your feeds, but it can also fuel your entire day. And it should, because you should be talking about the latest things in your industry.

 

Great ideas by Amie Marse - http://bit.ly/HfET6B 


Via maxOz, janlgordon
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Matmi's comment, April 5, 2012 8:16 AM
Some great tips. Would you also spend the time commenting on the curated posts? I know there are some who believe that it is a necessity and others who feel there is no need as you are merely helping others to filter the noise. I try to mix it up depending on time available.