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Online tips & social media nieuws
Media, content, social media, marketing en communicatie zijn online continue in beweging. Voor bedrijven en zelfstandig professionals verzamelen we hier nieuws, tips & tricks en inspirerende inzichten.
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Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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Journalists, Social News, and 4 PR Takeaways: New Study

Journalists, Social News, and 4 PR Takeaways: New Study | Online tips & social media nieuws | Scoop.it

In the age of social media democratization, news distribution is no exception.  Nowadays journalists are competing head-to-head with brands and publishers for the most sharable content. The changing landscape of interconnected social news distribution and consumption also means that PR communicators need to strengthen their storytelling abilities and social angles to support their chances of media coverage in this competitive environment.A recent survey by  Edelman,  NewsWhip  and Muck Rack with an infographic sheds light on how PR folks can exploit these changes to get the most coverage possible.  Here are 4 takeaways for PR profs....


Via Jeff Domansky
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Jeff Domansky's curator insight, February 8, 4:33 AM

This study gives us a valuable perspective on PR and journalism in the age of social media. Hint: think storytelling!

rodrick rajive lal's curator insight, February 9, 2:28 AM

The story is the driving force, whether it is in the field of reporting, or marketing, or even teaching. The pressure of finding a story good enough to tell, and being able to do so in an interesting manner can make all the difference to the news report, or the boardroom presentation before the takeover, or even the class room on jurisprudence!

Rescooped by Bart van Maanen from Public Relations & Social Media Insight
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The 15-Minute Social Media Audit Everyone Can Do | Buffer

The 15-Minute Social Media Audit Everyone Can Do | Buffer | Online tips & social media nieuws | Scoop.it
Examine what works and what doesn't with your social media marketing by performing a social media audit.

 

Social media audit checklist

OK, I promised this would be easier and more helpful than you think, right? Well, following the outline below could mean a social media audit in 15 minutes or less. All the basics are covered here, and you can dig as deep as you choose to improve your social media marketing. This is what the audit should cover....


Via Jeff Domansky
Bart van Maanen's insight:

Dat van die 15 minuten klopt, zeker de eerste keer dat je dit doet, natuurlijk niet. Maar het is wel een handige checklist. ;-)

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Sylvia Fondanèche's curator insight, April 1, 2014 3:13 AM

Very thorough and practical checklist for some 'spring cleaning'.

Chris Bantock's curator insight, April 1, 2014 6:15 AM

Great article to audit your social media

Laura Avila's curator insight, April 1, 2014 9:44 AM

Relevant to my Auditing for PR class. Important tips to improve one's social media presence.