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A wetsuit that's an actual suit is the most stylish thing to happen to surfing

A wetsuit that's an actual suit is the most stylish thing to happen to surfing | Online Social Media Tools | Scoop.it
Moving further into the weird and wacky, is the new invention out of Japan -- True Wetsuits. But these aren't any wetsuits, these are actual suits.
theMediaPod's insight:

Personally I'd get the Tux.

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Social media is a ticking time bomb for universities with an outdated web presence.

Social media is a ticking time bomb for universities with an outdated web presence. | Online Social Media Tools | Scoop.it
There are pressing questions academic institutions will need to address over the next couple of years regarding their expanding participation in social media streams. Andy Tattersall argues that wi...
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16 Tools Every Social Media Manager Should Be Using Right Now

16 Tools Every Social Media Manager Should Be Using Right Now | Online Social Media Tools | Scoop.it
With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
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5 Social Media Marketing Metrics You Should Be Tracking

5 Social Media Marketing Metrics You Should Be Tracking | Online Social Media Tools | Scoop.it
Social media can be an extraordinarily effective marketing medium, but it can also be a tremendous time sink for brands that focus on the wrong priorities.
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The 4 Essentials to Building Your Brand on Social Media - Entrepreneur

The 4 Essentials to Building Your Brand on Social Media - Entrepreneur | Online Social Media Tools | Scoop.it
Whether you want to sell products or gain subscribers, they've got to know who you are in the first place.
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Demographics of Key Social Networking Platforms

Demographics of Key Social Networking Platforms | Online Social Media Tools | Scoop.it

Fully 71% of online adults use Facebook, a proportion unchanged from August 2013. Usage among seniors continues to increase. Some 56% of internet users ages 65 and older now use Facebook, up from 45% who did so in late 2013 and 35% who did so in late 2012. Women are also particularly likely to use Facebook compared with men, a trend that continues from prior years....


Via Jeff Domansky
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Jolynn Oblak's curator insight, April 19, 4:57 PM

Demographics of Key Social Networking Platforms

Chris Agro's curator insight, April 19, 10:04 PM

Information like this helps with persona development. Good stuff. -Chris Agro @agrotising

miriamia's curator insight, April 26, 10:45 AM

Gràfics sobre les noves plataformes socials.

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21 Social Media Mistakes To Avoid

21 Social Media Mistakes To Avoid | Online Social Media Tools | Scoop.it
Great blog post at Kim Garst - Social Media for Business Owners : We have all made mistakes when it comes to social media; but the best way to avoid them in the future is to draw attention to them.
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Mobile divided: Why social media app "unbundling" still has risks - GigaOM

Mobile divided: Why social media app "unbundling" still has risks - GigaOM | Online Social Media Tools | Scoop.it
Mobile divided: Why social media app "unbundling" still has risks GigaOM When it comes to the mobile strategy of social media companies this year, one notable trend is the rise of “unbundling.” Facebook CEO Mark Zuckerberg touted the company's...
theMediaPod's insight:

If more apps is the answer, I wonder what the question is?

 

I like researching (read: playing) with new apps to see how they function, and if they will be useful to me and other communicators. Instagram and Twitter aside, there are few that hold my attention for too long, and that I use on a long-term basis. My core apps include: Flickr, 360Panorama, iMovie, TuneIn Radio, Sticher, PTV (Public Transport info for Victoria - which is very user unfriendly), Yelp, and a hand-full of games.

 

Mail, Safari and Messages are the most regular functions I use on my iPhone.

 

How about you? What are your "go to" apps?

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How to Create Your Own Promo Video for Under $100

How to Create Your Own Promo Video for Under $100 | Online Social Media Tools | Scoop.it

If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budgetbudget.

 

...In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video formats these days are explanatory videos, or explainer videos.Explainer videos are typically 60-90 second videos explaining how your company works and what sets you apart from the competition (your unique selling proposition, or USP)...


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Randi Thompson's curator insight, January 25, 2014 8:43 AM

Video marketing is HOT!  Now you can create a short, yet effective video for your business.  

Jeff Domansky's curator insight, January 25, 2014 9:59 AM

KissMetrics explains the popularity and value of "Explainer" videos Recommended reading.

Wendy Eagleson's curator insight, January 26, 2014 12:37 PM

"Visuality" reigns supreme!

 

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Vice Media Buys a Tech Company to Experiment With Content Distribution. Advertising, journalism and technology continue to converge.

Vice Media Buys a Tech Company to Experiment With Content Distribution. Advertising, journalism and technology continue to converge. | Online Social Media Tools | Scoop.it

Via LPM Comunicação SA
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Twitter changes block function, quickly switches it back. After considerable user outcry...

Twitter changes block function, quickly switches it back. After considerable user outcry... | Online Social Media Tools | Scoop.it

Via LPM Comunicação SA
theMediaPod's insight:

Of course Twitter isn't the only online company guilty of making changes without consulting or notifying users. As these companies are "listed" they need to increase revenue, and unfortunately the users become the "used".

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Want Your Branded Videos to Get Massive Reach? Use Instagram

Want Your Branded Videos to Get Massive Reach? Use Instagram | Online Social Media Tools | Scoop.it

...According to a new analysis by viral-video tracking firm Unruly, 40 percent of Instagram’s top 1,000 videos are created by brands—suggesting that it might be just the right platform for messaging.Looking to score a big hit on Instagram?

 

Think like Snoopy.Snoopygrams—the popular Instagram account featuring the iconic dog and other characters from Peanuts that publishes a constant feed of the comic to followers—has the most widely shared video on the service among brands. But it’s far from alone...


Via Jeff Domansky
theMediaPod's insight:

Up to 40 percent of Instagram's top 1,000 videos are created by brands.

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Jeff Domansky's curator insight, October 26, 2013 12:51 PM

Here's iey you need to consider including Instagram in your social marketing strategies.

EwebGuru's curator insight, October 26, 2013 1:56 PM

Want Your Branded #Videos to Get Massive Reach? Use Instagram

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Celebs dish on Twitter tactics at Cannes ads festival - USA TODAY

B&T Marketing & Media Celebs dish on Twitter tactics at Cannes ads festival USA TODAY CANNES -- Be open and authentic, for better or worse: That was the takeaway from three well-known personalities during a free-flowing discussion Sunday about...
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Who Is More Active on Social Media? Men or Women?

Who Is More Active on Social Media? Men or Women? | Online Social Media Tools | Scoop.it
Have you ever wondered who uses social media more often: men or women? It may not seem like an important stat, but if the majority of your customers are of one
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10 ways to just be yourself — and build your brand — on social media

10 ways to just be yourself — and build your brand — on social media | Online Social Media Tools | Scoop.it
To be successful on social media, your brand needs to come across as authentic, not robotic. Here are 10 ways to achieve that.
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How to Repurpose Blog Content for Social Media |

How to Repurpose Blog Content for Social Media | | Online Social Media Tools | Scoop.it
Do you spend a lot of time writing blog posts and creating social media content? This article shows how to repurpose blog content for social media.
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7 Neglected Ways to Promote Your Content on Social Media

7 Neglected Ways to Promote Your Content on Social Media | Online Social Media Tools | Scoop.it
Social networks provide a wealth of opportunity for content promotion. Here are 7 neglected ways. How many are you using?
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The Content Marketing Ecosystem Is at a Crossroads

The Content Marketing Ecosystem Is at a Crossroads | Online Social Media Tools | Scoop.it
Over the last 10 years, an ecosystem of cloud technology, software and networks has cropped up to make people and brands more successful online. The sheer number is mind numbing. From email platforms
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How To Get The Share: The Social Media Holy Grail

How To Get The Share: The Social Media Holy Grail | Online Social Media Tools | Scoop.it

I never look a gift ‘Like’ in the mouth. But when I post on social media, I’m going for the social holy grail every time. The share. The re-tweet. The re-gram. The logic behind sharing is pretty simple, right?...

 

One share will do exponentially more for the reach of your content than 10 likes.

 

After all, every single social media platform is DESIGNED for this! When you SHARE, you are doing social media at its best and most basic.

 

So HOW in the world do you get more shares? Start by creating amazing content that YOU would share. That’s a given....


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Jeff Domansky's curator insight, April 20, 9:21 AM

So how do you create shareable content? Find out the basics.

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7 Legitimate Ways That Social Media Impacts SEO

7 Legitimate Ways That Social Media Impacts SEO | Online Social Media Tools | Scoop.it

SEO and Google have been synonymous - while most SEO tactics and approaches are search engine agnostic, they often get tied to Google ranking. It's fairly obvious why this is the case - Google is the most popular search engine with 67.3 percent of market share according to comScore.

 

Google also addresses (and condemns) SEO efforts more frequently than toner engines. But SEO isn't just for Google, and really isn't just for search engines, either. Every social media network has some type of search functionality.

 

As social media usage has risen, so has the volume of searches on these networks (YouTube is the second largest search engine behind Google and Twitter receives 2.1 billion queries per day).

 

To understand what is popular, relevant, and credible, the search engines are turning to social media.

 

Read More:  http://www.clickz.com/clickz/column/2342211/7-legitimate-ways-that-social-media-impacts-seo


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2DiFore Marketing Solutions's curator insight, May 1, 2014 7:48 AM

Did you know that Social Media usage has risen tremendously over the last 5 years? Well of course you do, you are reading this :) Ask yourself how does it impact your SEO.

John Reeves's curator insight, May 4, 2014 4:56 PM

Content is everywhere....

9Dotstrategies's curator insight, May 6, 2014 3:59 AM

Find out how social media impacts SEO #socialmedia #impacts #SEO #9dotstrategies

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26 Creative Ways Brands Use Facebook Status Updates |

26 Creative Ways Brands Use Facebook Status Updates | | Online Social Media Tools | Scoop.it
Follow the lead of top brands who use a variety of Facebook status updates to increase engagement, build email lists and showcase fan content.

Via MyCreativeTeam
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Tweeting sharks help keep swimmers safe - Your Community

Tweeting sharks help keep swimmers safe - Your Community | Online Social Media Tools | Scoop.it

The most warning your average beach-goer gets that a shark is approaching is an ominous fin gliding above the surface, striking terror into the hearts of anyone who's seen Jaws. That is, unless you're surfing the waves of Western Australia, where sharks can now use Twitter to announce their impending arrival.


Via Jeff Domansky
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A much better idea than slaughtering them.

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Jeff Domansky's curator insight, January 5, 2014 11:47 PM

True story! Now that's wearable technology! Talk about jumping the shark.

Jeff Domansky's curator insight, January 5, 2014 11:48 PM

True story! Now that's wearable technology! Talk about jumping the shark.

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15 tips about social media and the law

15 tips about social media and the law | Online Social Media Tools | Scoop.it
Keep the lawyers at bay when you follow these important guidelines.

Via Carla Bulhões
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5 Predictions for Social Media in 2014

5 Predictions for Social Media in 2014 | Online Social Media Tools | Scoop.it
The game is changing in social media marketing--big time. Are you ready?

Via Carla Bulhões
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23 great digital tools for PR pros

23 great digital tools for PR pros | Online Social Media Tools | Scoop.it
You’ve probably heard of a few of these tools; others may be new to you. They’re all useful.

Via Carla Bulhões
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