With social media allowing startups to create a direct line of communication between the company and consumers while also providing instant access to the latest buzz around products or services, social-media managers need to be on the ball.
Fully 71% of online adults use Facebook, a proportion unchanged from August 2013. Usage among seniors continues to increase. Some 56% of internet users ages 65 and older now use Facebook, up from 45% who did so in late 2013 and 35% who did so in late 2012. Women are also particularly likely to use Facebook compared with men, a trend that continues from prior years....
Mobile divided: Why social media app "unbundling" still has risks GigaOM When it comes to the mobile strategy of social media companies this year, one notable trend is the rise of “unbundling.” Facebook CEO Mark Zuckerberg touted the company's...
If more apps is the answer, I wonder what the question is?
I like researching (read: playing) with new apps to see how they function, and if they will be useful to me and other communicators. Instagram and Twitter aside, there are few that hold my attention for too long, and that I use on a long-term basis. My core apps include: Flickr, 360Panorama, iMovie, TuneIn Radio, Sticher, PTV (Public Transport info for Victoria - which is very user unfriendly), Yelp, and a hand-full of games.
Mail, Safari and Messages are the most regular functions I use on my iPhone.
If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budgetbudget.
...In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video formats these days are explanatory videos, or explainer videos.Explainer videos are typically 60-90 second videos explaining how your company works and what sets you apart from the competition (your unique selling proposition, or USP)...
Of course Twitter isn't the only online company guilty of making changes without consulting or notifying users. As these companies are "listed" they need to increase revenue, and unfortunately the users become the "used".
...According to a new analysis by viral-video tracking firm Unruly, 40 percent of Instagram’s top 1,000 videos are created by brands—suggesting that it might be just the right platform for messaging.Looking to score a big hit on Instagram?
Think like Snoopy.Snoopygrams—the popular Instagram account featuring the iconic dog and other characters from Peanuts that publishes a constant feed of the comic to followers—has the most widely shared video on the service among brands. But it’s far from alone...
B&T Marketing & Media Celebs dish on Twitter tactics at Cannes ads festival USA TODAY CANNES -- Be open and authentic, for better or worse: That was the takeaway from three well-known personalities during a free-flowing discussion Sunday about...
I never look a gift ‘Like’ in the mouth. But when I post on social media, I’m going for the social holy grail every time. The share. The re-tweet. The re-gram. The logic behind sharing is pretty simple, right?...
One share will do exponentially more for the reach of your content than 10 likes.
After all, every single social media platform is DESIGNED for this! When you SHARE, you are doing social media at its best and most basic.
So HOW in the world do you get more shares? Start by creating amazing content that YOU would share. That’s a given....
SEO and Google have been synonymous - while most SEO tactics and approaches are search engine agnostic, they often get tied to Google ranking. It's fairly obvious why this is the case - Google is the most popular search engine with 67.3 percent of market share according to comScore.
Google also addresses (and condemns) SEO efforts more frequently than toner engines. But SEO isn't just for Google, and really isn't just for search engines, either. Every social media network has some type of search functionality.
As social media usage has risen, so has the volume of searches on these networks (YouTube is the second largest search engine behind Google and Twitter receives 2.1 billion queries per day).
To understand what is popular, relevant, and credible, the search engines are turning to social media.
The most warning your average beach-goer gets that a shark is approaching is an ominous fin gliding above the surface, striking terror into the hearts of anyone who's seen Jaws. That is, unless you're surfing the waves of Western Australia, where sharks can now use Twitter to announce their impending arrival.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.