SEO and Google have been synonymous - while most SEO tactics and approaches are search engine agnostic, they often get tied to Google ranking. It's fairly obvious why this is the case - Google is the most popular search engine with 67.3 percent of market share according to comScore.
Google also addresses (and condemns) SEO efforts more frequently than toner engines. But SEO isn't just for Google, and really isn't just for search engines, either. Every social media network has some type of search functionality.
As social media usage has risen, so has the volume of searches on these networks (YouTube is the second largest search engine behind Google and Twitter receives 2.1 billion queries per day).
To understand what is popular, relevant, and credible, the search engines are turning to social media.
The most warning your average beach-goer gets that a shark is approaching is an ominous fin gliding above the surface, striking terror into the hearts of anyone who's seen Jaws. That is, unless you're surfing the waves of Western Australia, where sharks can now use Twitter to announce their impending arrival.
Get Scrapnote (Handwriting Scrapbook with Web, PDF, YouTube and Images) on the App Store. See screenshots and ratings, and read customer reviews. Dear friends because mLearning technology is next big thing in XXI Century Education and Curation is Social Media King I decided to post again here, and describe daily useful ipad apps for teachers and students . In the same time I will describe new startup web edtools in http://startup4edu.blogspot.ro/ and weekly I will describe top 10 edtools / apps here http://teacherluciandumaweb20.blogspot.com . Follow https://twitter.com/web20education for many other edtools
Information can be useful--and even beautiful--but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics.
Infographics are visual designs that help to explain complicated data in a simple way (mental-health emergencies at Burning Man, anyone?). But how are they created? What can we learn from the designer’s process? And what does an infographic designer know about storks delivering babies?...
[Useful checklist for creating infographics ~ Jeff]
Mobile divided: Why social media app "unbundling" still has risks GigaOM When it comes to the mobile strategy of social media companies this year, one notable trend is the rise of “unbundling.” Facebook CEO Mark Zuckerberg touted the company's...
If more apps is the answer, I wonder what the question is?
I like researching (read: playing) with new apps to see how they function, and if they will be useful to me and other communicators. Instagram and Twitter aside, there are few that hold my attention for too long, and that I use on a long-term basis. My core apps include: Flickr, 360Panorama, iMovie, TuneIn Radio, Sticher, PTV (Public Transport info for Victoria - which is very user unfriendly), Yelp, and a hand-full of games.
Mail, Safari and Messages are the most regular functions I use on my iPhone.
If you’re like a lot of startups or small businesses, the typical price for creating a professional explainer video just isn’t in the budgetbudget.
...In a recent KISSmetrics post entitled Can Product Videos Increase Conversion Rates?, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business. One of the more popular video formats these days are explanatory videos, or explainer videos.Explainer videos are typically 60-90 second videos explaining how your company works and what sets you apart from the competition (your unique selling proposition, or USP)...
Of course Twitter isn't the only online company guilty of making changes without consulting or notifying users. As these companies are "listed" they need to increase revenue, and unfortunately the users become the "used".
...According to a new analysis by viral-video tracking firm Unruly, 40 percent of Instagram’s top 1,000 videos are created by brands—suggesting that it might be just the right platform for messaging.Looking to score a big hit on Instagram?
Think like Snoopy.Snoopygrams—the popular Instagram account featuring the iconic dog and other characters from Peanuts that publishes a constant feed of the comic to followers—has the most widely shared video on the service among brands. But it’s far from alone...
B&T Marketing & Media Celebs dish on Twitter tactics at Cannes ads festival USA TODAY CANNES -- Be open and authentic, for better or worse: That was the takeaway from three well-known personalities during a free-flowing discussion Sunday about...
About 40 percent of top brands use Instagram. But that doesn't mean they use it well. Check out these examples of the best uses (and abuses) of this popular visual platform.
With the launch of social networks like Instagram and Pinterest -- and, of course, Facebook's dive into Timeline -- social is transforming into a visual world. It's becoming increasingly important to show instead of tell. Show your audience that cheeseburger that's on special this week. Show your fans that picture of your gorgeous car driving off into the sunset.
About 40 percent of top brands use Instagram. But that doesn't mean they use it well. Some brands are using Instagram as a way to reach specific demographics within their audiences, to showcase their creative sides, or to humanize their brands. Others are using it without moderation or maintenance, to cross-promote or advertise their content from platform to platform, or in an entirely unengaging way.
Let's take a look at some of the best and the worst brands on Instagram. Consider this your checklist of what to do -- and what not to do -- on the platform....
[Lots of good marketing and social media lessons here ~ Jeff]