B&T Marketing & Media Celebs dish on Twitter tactics at Cannes ads festival USA TODAY CANNES -- Be open and authentic, for better or worse: That was the takeaway from three well-known personalities during a free-flowing discussion Sunday about...
About 40 percent of top brands use Instagram. But that doesn't mean they use it well. Check out these examples of the best uses (and abuses) of this popular visual platform.
With the launch of social networks like Instagram and Pinterest -- and, of course, Facebook's dive into Timeline -- social is transforming into a visual world. It's becoming increasingly important to show instead of tell. Show your audience that cheeseburger that's on special this week. Show your fans that picture of your gorgeous car driving off into the sunset.
About 40 percent of top brands use Instagram. But that doesn't mean they use it well. Some brands are using Instagram as a way to reach specific demographics within their audiences, to showcase their creative sides, or to humanize their brands. Others are using it without moderation or maintenance, to cross-promote or advertise their content from platform to platform, or in an entirely unengaging way.
Let's take a look at some of the best and the worst brands on Instagram. Consider this your checklist of what to do -- and what not to do -- on the platform....
[Lots of good marketing and social media lessons here ~ Jeff]
Kotex identified 50 women, who were active on Pinterest. They researched what they pinned, how they expressed themselves, and then sent them a box of gifts that was customized to their taste.
It was essentially a creative influencer outreach campaign, that used Pinterest as its launch pad.
Clearly, Kotex targets women as their customers. Pinterest makes a lot of sense for this campaign, since it holds such a high percentage of women users, and has so much growing media and user attention, right now.
Kotex used repins to opt-in the Pinterest users for the campaign. And, the women who received the gifts posted about them on Pinterest, Facebook, Twitter, and Instagram.
They sent out 50 total gift boxes, and saw over 2,000 interactions that created close to 695,000 impressions.
A sweeping new plan to permit New Yorkers to use the Internet to obtain a variety of licenses and conduct nearly all other state business online while encouraging software developers to create a 'New York app store' to automate services even further.
Pinterest is taking the social media world by storm, and it isn’t just popular with individual users. Businesses, nonprofits, and even libraries are sharing ideas and information through the site as well, connecting with people from around the country and around the globe.
Get Scrapnote (Handwriting Scrapbook with Web, PDF, YouTube and Images) on the App Store. See screenshots and ratings, and read customer reviews. Dear friends because mLearning technology is next big thing in XXI Century Education and Curation is Social Media King I decided to post again here, and describe daily useful ipad apps for teachers and students . In the same time I will describe new startup web edtools in http://startup4edu.blogspot.ro/ and weekly I will describe top 10 edtools / apps here http://teacherluciandumaweb20.blogspot.com . Follow https://twitter.com/web20education for many other edtools
Information can be useful--and even beautiful--but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics.
Infographics are visual designs that help to explain complicated data in a simple way (mental-health emergencies at Burning Man, anyone?). But how are they created? What can we learn from the designer’s process? And what does an infographic designer know about storks delivering babies?...
[Useful checklist for creating infographics ~ Jeff]
But is the star troll of Sandy @ComfortablySmug? Or is it Reuters? Or CNN? Who is more to blame, an internationally respected and relied on news outlet with a specialty in breaking news, or a well known internet troll?
On today's social media edition of the Morning Media Menu, GalleyCat editor Jason Boog talked about new beginnings for old media and old uses for new media. First up, there was a major reorganization at Simon & Schuster ...
Social media has provided a means for people to make a name for themselves globally in their niche if they are prepared to put in the hard yards and publish, promote and leverage their passion. This can be done by using the the different media that...