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Online & Social Media Research
fact & figures, tools & techniques and latest research in social media
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95% Of Facebook Wall Posts Not Answered By Brands

95% Of Facebook Wall Posts Not Answered By Brands | Online & Social Media Research | Scoop.it
Will Facebook users who frequent brand pages begin organizing under the theme, “We are the 95 percent?” According to a study by Socialbakers, only five percent of wall posts on brand pages ever receive answers.
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Sysomos Beats Monitoring Platforms To The Punch On Google+

Sysomos Beats Monitoring Platforms To The Punch On Google+ | Online & Social Media Research | Scoop.it
Sysomos announced this morning that it now integrates Google+ into its platform, becoming the first social media monitoring platform to integrate the newest of...
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Social Analytics Case Study: Egypt #socbiz #ibmsocialbiz #ls12 #ibmpartners

Social Analytics Case Study:  Egypt #socbiz #ibmsocialbiz #ls12 #ibmpartners | Online & Social Media Research | Scoop.it
One of our top partners, DeepMile Corporation, talked to me about Social Analytics and listening!  I am here in DC and working on the Social announcement of IBM's new Smart Cloud for Government, ...
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98% of online US adults aged 18-24 use social media

98% of online US adults aged 18-24 use social media | Online & Social Media Research | Scoop.it
98% is one eye-opening statistic for any reader, but that's how many adults aged eighteen to twenty-four in the United States are reportedly using social media in a typical month. The ...
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This week’s most talked about social media tools: Special YouTube edition

This week’s most talked about social media tools: Special YouTube edition | Online & Social Media Research | Scoop.it
Welcome to a special edition of Platform Five – our weekly look at new and useful social media tools. This is the 15th of a weekly series, and this week we’re taking a specific ...
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94% of all Steve Jobs mentions over the last two days came via Twitter

94% of all Steve Jobs mentions over the last two days came via Twitter | Online & Social Media Research | Scoop.it
Hours after news broke about the passing of former Apple CEO and founder Steve Jobs, microblogging social network Twitter was consumed with reactions from fans...
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How Twitter Reacted to the iPhone 4S Announcement [INFOGRAPHIC]

How Twitter Reacted to the iPhone 4S Announcement [INFOGRAPHIC] | Online & Social Media Research | Scoop.it
How big was the iPhone 4S on Twitter? This data visualization breaks down the who, where and when of the Twitterverse.
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A True Measure Of Influence | BrandSavant

A True Measure Of Influence | BrandSavant | Online & Social Media Research | Scoop.it
Influence scores, as we know them today, are all based upon algorithms.
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Tools für Facebook, Twitter, Google+: Social Media messbar machen - computerwoche.de

Tools für Facebook, Twitter, Google+: Social Media messbar machen - computerwoche.de | Online & Social Media Research | Scoop.it
Unternehmen nutzen Social Media auch als Marketinginstrumente. Doch wer deren Erfolg messen will, braucht Management- und Monitoring-Tools.
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Twitter Ad Revenues to Near $400 Million by 2013

Twitter Ad Revenues to Near $400 Million by 2013 | Online & Social Media Research | Scoop.it
Ad dollars expected to triple this year. Twitter will earn $139.5 million in global ad revenues this year, up 210% from $45 million in 2010, according to a new forecast from eMarketer.
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Social Sharing Increases Blog Page Views 160% - twitter is more effective than facebook

Social Sharing Increases Blog Page Views 160% - twitter is more effective than facebook | Online & Social Media Research | Scoop.it
Blogging is key to any inbound marketing plan.
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20 Constructive Social Media Monitoring Tools

20 Constructive Social Media Monitoring Tools | Online & Social Media Research | Scoop.it
20 Constructive Social Media Monitoring Tools...
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A look at Facebook usage across eight different countries

A look at Facebook usage across eight different countries | Online & Social Media Research | Scoop.it
In a recent international study by Experian Hitwise, the leading online competitive intelligence service with the world’s largest sample of internet users, the home Internet usage ...
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Southwest Airlines Netnography | Business 2 Community

Southwest Airlines Netnography | Business 2 Community | Online & Social Media Research | Scoop.it
According to its news releases, Southwest offers “a reliable product with exemplary customer service.” Consumers agree about the service part, saying the...
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Social media metrics should balance quality and quantity

Social media metrics should balance quality and quantity | Online & Social Media Research | Scoop.it
Too many brands embark on social media campaigns with the idea that drumming up Twitter followers or Facebook fans is the single largest, perhaps even the only real, metric for success.
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Does Facebooks new "talk about"-metric measures engagement? - McDonalds ranks #14 on likes but #2 on talk-abouts

Does Facebooks new "talk about"-metric measures engagement? - McDonalds ranks #14 on likes but #2 on talk-abouts | Online & Social Media Research | Scoop.it
How do the 10 most popular Facebook Pages rank against Facebook new public metrics?
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What Banks and Lenders Know About You From Social Media

What Banks and Lenders Know About You From Social Media | Online & Social Media Research | Scoop.it
Consumers should be aware that any public information is fair game in this economic environment, and social media may be the newest cautionary landscape.
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Finding the unicorns, um, I mean bloggers [opinion leaders]

Finding the unicorns, um, I mean bloggers [opinion leaders] | Online & Social Media Research | Scoop.it
Finding, evaluating and building online and offline relationships with bloggers; some thoughts after eTourism Summit.
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2.5 Million Steve Jobs tweets sent out in just 12 hours following the tragic news

2.5 Million Steve Jobs tweets sent out in just 12 hours following the tragic news | Online & Social Media Research | Scoop.it
At 8:30 PM EST, 249,000 tweets were sent out mentioning Apple Founder, Steve Jobs following the news of his passing. By 8:30 AM this morning, that number had jumped to an astounding ...
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Was the public disappointed with Apple’s iPhone 4S announcement? | Buzz Study

Was the public disappointed with Apple’s iPhone 4S announcement? | Buzz Study | Online & Social Media Research | Scoop.it
Apple announced the new iPhone 4S, but no iPhone 5 today. Apple executives insist that the 4S packs a lot of punch and unveiled a host of new features for the...
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analyzing social media in the entertainment industry

analyzing social media in the entertainment industry | Online & Social Media Research | Scoop.it
For decision-makers in the entertainment industry, analyzing social media can be a fast, accurate and cost-effective approach to understanding viewer opinions and preferences. Writers, producers, a...
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ABC TV series Pan Am Twitter promotion generates 85% positive buzz online | Buzz Study

ABC TV series Pan Am Twitter promotion generates 85% positive buzz online | Buzz Study | Online & Social Media Research | Scoop.it
ABC's new 1960s inspired TV show Pan Am launched the first Twitter-powered flight, encouraging users to tweet using the hashtag #panam to win prizes.
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#Infographic | top people, places, industries & countries in top networks

#Infographic | top people, places, industries & countries in top networks | Online & Social Media Research | Scoop.it
Using our Engagement Analytics, we have put together our products’ expertise, knowledge and our real passion for the analytics. This results in the most important overview of social networks that we measure.
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Social media monitor Spredfast gets $12m investment

US— Social media monitoring firm Spredfast has secured $12m in a Series B funding round led by InterWest Partners.
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Spotify Gains 1 Million New Facebook Users Following f8

Spotify Gains 1 Million New Facebook Users Following f8 | Online & Social Media Research | Scoop.it

At f8 last Thursday, music services such as Spotify, Vevo, Rdio and Mog gained the ability to publish the listening activity of their users to Facebook’s new home page Ticker. The exposure to the friends of their users through the tickers has led to big gains for some music partners.

Most significantly, Spotify has gained one million new monthly active Facebook-integrated users since f8 to reach 4.4 million MAU.

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