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Ebay is to share data with high-street retailers, which will enable employees in bricks in mortar stores to see information about the shopping habits of individual customers in real-time.
eBay is hoping its new platform will make shopping a more personalised experience. The “Retail Associate Platform” is an opt-in service that will allow eBay PayPal customers to check-in with their smartphones when they walk into a store. Store assistants are then served information on shoppers’ previous purchases and their product preferences via an app as well having access to product information in other nearby stores if they do not have a particular size or colour in stock.
The company is also conducting a “sofa shopping” pilot in the US that serves tablet users content based on what they’re watching on TV.
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