Online Search Marketing

A good content management system can have a dramatic impact on your SEO performance and conversely, a bad CMS can kill your SEO program and any hope you have of success. Take the time to evaluate how yours may be affecting your program.

Launching a new Google Display Network campaign and looking for a bang rather than a whimper? Google suggests you try launching with CPM bidding. Testing this strategy reveals higher CPCs, lower CTRs, and budgets being exhausted far too quickly.

What does 2013 hold for marketers? What will be the biggest industry trends in the new year you’ll need to focus on? Entrepreneur Richard Zwicky shares his insights on Google, search marketing, social media, content, conferences and much more.

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Aaron Dun – Enjoy!

Acquiring downloads and installs of a mobile app isn’t easy. There are millions of apps available on iTunes and Google Play, but thankfully there are many options to utilize media spend to acquire downloads and to help your application stick out.

Panda and Penguin have removed the crap black hat brigade, but the most coveted SERPs are still being owned by the smartest algorithm gamers and black hats in the business – and they're getting very rich.

If a post is well written and makes a good point, but falls short somehow – if the idea isn’t closed up tightly and all objections addressed – it can leave readers dissatisfied. Here’s why you need to create content that will delight your readers.

In August, Google promised to begin lowering the search rankings of "piracy" websites, but now there are complaints that Google is being too slow about it. As a result, Google now faces the prospect of a government review in the UK.

Google is launching a revamped search page and an updated search engine, the company announced Nov. 6.
While the changes to Google’s search page are largely cosmetic, Chrome has received updates to improve users’ experience.

Learn the benefits and methodology of how to build and refine a keyword list for a relatively normal site (such as a brand website) with limited amounts of template content, and how to optimize individual pages for individual terms.

Scaling your link marketing strategy can help build your traffic, exposure, and rankings. The key is to map out your strategy, train or hire the right people to carry it out, test it, and what will help you maintain quality over time.

A/B testing is hitting the mainstream because it is so effective. And with so many tools available it has become very easy and very inexpensive to run. Here are 23 helpful tips on how you can take your A/B tests from basic to the next level.

If you didn’t know it already, I love email as a marketing medium.
Plenty of evidence of this can be found in our email marketing category and I’m always encouraging our students to build their lists!

Focusing on links that have the most actual value (not taking SEO into consideration) will net you the links that the search engines want to value the most. Here's what you need to know to help you measure the quality of a link.

The Cybersecurity Act of 2012 is dead in the water after yet again failing to reach the Senate floor, but that does not mean some measures of reform will not be taken.

It can be a chore to drive traffic to your website. So, once you do gain a click through organic search, a referral or an ad, you need to you do what you can to keep them there long enough for them to dig in and see what you’ve got.