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Rescooped by Jim Wise from Public Relations & Social Media Insight
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How Pinterest Drives Retail Traffic [Infographic]

How Pinterest Drives Retail Traffic [Infographic] | Online Retailing | Scoop.it

5 tips: Here's how social media sells... Pinterest isn’t just for sharing photos of delicious recipes or crafts anymore. Check out this infographic to see how retailers are driving traffic to their brick and mortar locations using Pinterest....When it comes to social media, there is an ongoing focus on driving traffic to your digital home bases and outposts such as websites, blogs, and social networks. But how about using these channels to drive traffic to your physical store?In a recent post on Harvard Business Review, Alexandra Samuel presents a series of data-driven Pinterest tactics that drive sales to brick and mortar retail locations. These findings are part of larger study, From Social to Sale: 8 Questions to Ask Your Customers, that offers some great insight on the factors that impact consumer social purchasing decisions.This infographic summarizes the 5 key tactics that retailers can use to help drive in-store traffic....


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Jennifer Yaniz's curator insight, August 9, 2013 10:37 AM

I think this is great information for both beginners and experienced SEOs who are not familiar with the options Pinterest provides for marketing and building an audience.

 

Jim White's curator insight, August 9, 2013 3:58 PM

#JimWhiteRealtor

Jeff Domansky's curator insight, August 10, 2013 3:01 PM

5 tips: Here's how social media sells. Useful research for marketing pros.

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How To Build Your Pinterest Strategy - Write On Track

How To Build Your Pinterest Strategy - Write On Track | Online Retailing | Scoop.it
Are you using Pinterest but not sure if you are using it properly. Here's some tips on how to create a Pinterest strategy for your business to ensure successful pinning.

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Laura Brown's comment, June 5, 2013 3:51 PM
I like Pinterest but it is all image based. I find too many images which lead to link rot too - that especially discourages me from using Pinterest. Finding an image for a craft project or other idea and then finding it leads to a dead link is just a waste of my time.
Rescooped by Jim Wise from Public Relations & Social Media Insight
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Why You Should Not Ignore Pinterest in Your Social Media Strategy - Search Engine Journal

Why You Should Not Ignore Pinterest in Your Social Media Strategy - Search Engine Journal | Online Retailing | Scoop.it

According to Mediabistro, users are spending more time on Pinterest than Twitter, Google+ and LinkedIn combined. Pinterest is big and growing. Recent stats show this image and video based social networking site has just reached 48.7 million users. If your target market is hanging out on Pinterest, you cannot afford not to have a presence there.

 

How Pinterest Works

Pinterest is a visual bookmarking site where you can “pin” videos and images to share with others on online pinboards. The site is similar to other social bookmarking sites, but only allows you to share videos and images. People can follow you and re-pin the content you share. You can also re-pin, comment or like content pinned by other users. Visuals generate more engagement on social media. Given the visual nature of the social network, you can use it to drive traffic to your website, generate leads and maximize sales.

 

If you have not been taking Pinterest seriously, it’s time to take action. Pinterest is a perfect complement of other inbound traffic generation techniques such as SEO, email marketing and blogging. Here are some of the benefits of using Pinterest...


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Jeff Domansky's curator insight, May 22, 2013 2:57 PM

Pinterest can be a perfect complement to your other social and content marketing activity as you can see in these helpful tips.

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What Images Get Pinned On Pinterest? Red Beats Blue, Portrait Over Landscape & Lose The Faces

What Images Get Pinned On Pinterest? Red Beats Blue, Portrait Over Landscape & Lose The Faces | Online Retailing | Scoop.it
According to visual analytics and marketing platform Curalate, brand images on Pinterest are 23 percent more likely to receive a repin if the image does not contain a face.

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Lisa Sicard's comment, June 1, 2013 2:25 PM
Very interesting data, thanks!
Rescooped by Jim Wise from Social Media, SEO, Mobile, Digital Marketing
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The Small Business Guide to Pinterest

The Small Business Guide to Pinterest | Online Retailing | Scoop.it

Using Pinterest to its full potential can help you to get significantly more traffic to your site and more exposure for your brand, potentially helping you take your small business to the next level. Here’s what you need to know about how to start using Pinterest and getting results: 


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Rescooped by Jim Wise from Public Relations & Social Media Insight
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Google Plus Best Practices for Brands ~ by HootSuite

Google Plus Best Practices for Brands ~ by HootSuite | Online Retailing | Scoop.it

Google Plus best practices for brands; HootSuite's 9 tips for effectively engaging with your community....

 

...For simplicity’s sake, let’s pretend you are the owner of a cafe with a budding social media presence (these tips work for any size of business). Now that you understand the importance of being in G+, the next step is to build an effective strategy and attract an interactive community. In this post, discover Google+’s checklist for building a successful strategy and our 9 tips for effectively engaging with your community. Together, these make up our Google+ best practices for brands....


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Jeff Domansky's curator insight, May 15, 2013 3:36 PM

This is another excellent guide to Google+ for businesses of any size. Great tips and easy to put into action.

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Pinterest Accidentally Built A Better Search Engine Than Google

Pinterest Accidentally Built A Better Search Engine Than Google | Online Retailing | Scoop.it
Nine out of ten times, Pinterest search actually beats Google image search. Pinspiring.

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