Online Retail Curation
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Life Is In Permanent Beta: The Startup Is You

K"How do you survive and thrive in this fiercely competitive economy? You need a whole new entrepreneurial mindset and skill set. Drawing on the best of Silicon Valley, The Start-Up of You helps you accelerate your career and take control of your future–no matter your profession."


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Social Curation Is The Future of Successful Community Engagement

Social Curation Is The Future of Successful Community Engagement | Online Retail Curation | Scoop.it

What is Social Curation? Social curation involves aggregating, organizing and sharing content created by others to add con...


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Stephen Dale's curator insight, March 6, 2013 5:05 AM

Social Curation is not limited to marketing, brands and "the web". Many of the principles described here can equally be applied to enterprise (workplace) communities by the Community Manager (or Facilitator). The role is all about helping the community achieve it's goals...by aggregating, organizing and sharing content created by the community, i.e. "Social Curation"!

Joyce Valenza's curator insight, March 6, 2013 7:42 AM

add your insight...

 

Dawn Adams Miller's curator insight, April 13, 2013 11:22 AM

This is definitely a major role for a community manager which is why I love learning about these two topics: community management and curation.  They are inseparable.  I think this is what makes the difference between a community that has members and a community that has ACTIVE members, which, of course, is the POINT!  Enjoy!

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Product Curation: Bookmark, Organize And Share Your Favorite Products With Wanelo

Product Curation: Bookmark, Organize And Share Your Favorite Products With Wanelo | Online Retail Curation | Scoop.it

Robin Good: Wanelo is a product curation platform. Similar to GetVega, Curisma and Polyvore it specializes in facilitating the collection of commercial products images and information, to create wish-lists, shopping lists or grassroots buyer-guides. 

 

From the official site: "Wanelo is social store curated by the community. Users post, collect and organize products and follow people and stores they like.

 

Wanelo comes from the words WAnt, NEed and LOve."

 

From the TechCrunch review: "Wanelo is a site that allows users to bookmark and share their favorite products via a grid layout and high-res imagery.

 

The startup allows you to follow your Facebook friends in addition to top site users — resulting in a more personalized product feed than that of just celebrity selections.

 

To post an item to Wanelo enter a product URL, tag the item with categories, and add price and other details.

 

Users can browse through Wanelo items by popularity, recency, or by people and stores that they follow."

 

(Source: http://j.mp/NogblZ)

 

 

Find out more: http://www.wanelo.com/aboutus

 

Try it out now: http://www.wanelo.com


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Curation Nation: How to Win in a World Where Consumers are Creators: Steven Rosenbaum: Amazon.com: Kindle Store

Curation Nation: How to Win in a World Where Consumers are Creators: Steven Rosenbaum: Amazon.com: Kindle Store
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A field guide to the 4 types of content marketing metrics

A new ebook from Jay Baer, Convince & Convert, and the Content Marketing Institute: A Field Guide to the Four Types of Content Marketing Metrics is a playbook for measuring content marketing effectively


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Why Marketing Communications Need To Be Framed by Curated Conversations

Why Marketing Communications Need To Be Framed by Curated Conversations | Online Retail Curation | Scoop.it
The term “Curation” doesn’t yet score a hit in the archive of Scott Adam’s Dilbert cartoons, which means it’s still living the short half-life between entering the pop management lexicon and becoming the object of...

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Jesse Soininen's curator insight, February 13, 2013 6:37 AM

"...Now, marketing communications must be framed by the conversation, and not just by the marketer, but by all the parties to the conversation. This requires curation."

Jesse Soininen's comment, February 13, 2013 6:38 AM
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LynnॐT's curator insight, February 13, 2013 12:33 PM

"Now, marketing communications must be framed by the conversation, and not just by the marketer, but by all the parties to the conversation. This requires curation.

 

Someone has to be the raconteur, the one who shares anecdotes in a skillful, amusing and engaging manner. Someone has to either begin or redirect a conversation; to put it on a path. The definition of that path, what we’re going to talk about, teed up in a thoughtful, strategic way, but never in a way that is didactic. Shaping and guiding conversation in a very intentional but seemingly unintentional way will be one of the requisite gifts of the great brand curators.

The other role the curator plays is that of succeeding at rallying other good raconteurs to the conversation stream. It’s not quite the heavy-handed role that a museum curator plays in deciding what gets into the exhibit, or not, but similar. The social media stream curator spots participants and content that ought to be served to the conversation and encourages it into the stream. Like the museum curator, the brand curator says to the interlocutors, “Here’s what we’re talking about. Let me highlight this good observation or example. What do you have to share?”

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The Trend in Online Retail: Curated and Visual

U.S. online retail spending is growing at double-digit rates. In 2011, U.S. online retail spending was a $162 billion industry while the global value is pushing $1 trillion. During the past decade, the Internet has become the ...
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13 Startups Changing Lifestyle Through Discovery & Curation ...

13 Startups Changing Lifestyle Through Discovery & Curation ... | Online Retail Curation | Scoop.it
With the advent of consumer curation of products, online products no longer have a direct sales funnel. So how are we, as retailers and brands, going to get consumers to hit the purchase button when the path has so many ...
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Curate Your Bookmarks Into Visual Start Pages with Draggo


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Robin Good's comment, March 7, 2013 10:41 AM
Yes Livia, you got the idea.
Robin Good's comment, March 7, 2013 10:41 AM
Yes Livia, you got the idea.
lynnegibb's curator insight, March 13, 2013 6:44 PM

Yes - need to sort my curation finds!

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How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples

How To Create a Landing Page That Really Converts: Key Ingredients and Good Examples | Online Retail Curation | Scoop.it

Excerpted from article:
"If you don’t have a good landing page, it’s like going fishing without a net: you might land a big one on your hook, but you won’t be able to drag it into the boat.

You don’t want people to just visit your page. You want them to take action once they are there. So make it as easy and compelling as possible for them by including these elements found in a landing page that CONVERTS:

C = Clear Call to Action
O = Offer
N = Narrow Focus
V = VIA: Very Important Attributes
E = Effective Headline
R = Resolution-Savvy Layout
T = Tidy Visuals
S = Social Proof

CLEAR CALL TO ACTION:
Whatever it is you’ve decided will move people further along your conversion funnel. That’s what you should be asking them, clearly and temptingly, to do. Don’t distract them with lots of other requests. The best pages accentuate only one CTA.

OFFER:
An offer is anything you give your visitors in exchange for getting them to do what you want. This can mean offers in the traditional sense of coupons or discounts, but it also can mean a free trial, a free version of the product, a whitepaper, or a matching gift.

NARROW FOCUS:
Research has shown that the more choices you offer people, the longer they take to make a decision. So the clearer and simpler you make your page, the more likely you are to get someone to take the action you want.
- Do you really need that navigation bar?
- Do you really need to talk about your company philosophy?
- Do you really need to collect all that information?

VIA: VERY IMPORTANT ATTRIBUTES:
We’ve all heard stories of companies that reserved a catchy URL, put up zero information about what the site was for, and harvested 1 million email addresses before they even launched.
You should assume that’s not going to happen to your company.
Instead, you’re going to have to give visitors some good reasons they should do what you want. Those reasons are the VIA: Very Important Attributes.

EFFECTIVE HEADLINE:
People coming to your site are going to decide in a split second if they want to go back to their game of “Words with Friends” or stay and see what you are all about. A key way to keep them is to tell them in plain language what your site is all about.

RESOLUTION-SAVVY LAYOUT:
Do you know that there are people out there still surfing the web on 800 x 600 monitors?
Keep the most essential parts of your message – logo, headline, call to action, a supporting visual – in the center top of the screen, with supporting messaging lower down on the page.

TIDY VISUALS:
As with the headline, distracting elements can work when you’re trying to get attention. But when people are on your site, you don’t want to sidetrack them with a bunch of visual junk.

SOCIAL PROOF:
As social creatures, humans tend to place greater value on things that other people have already approved. That is why most sites will tend to display evidence of such social validation."

In the original article there are more information about: "Considerations for strategy", "Considerations for design", "The cautionary tale", "Doing it right" and some examples. Check out full interesting article here:
http://blog.kissmetrics.com/c-o-n-v-e-r-t-s/


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Simon Cripps's comment, March 11, 2013 4:33 PM
Keep it simple, nice points to build into a site
Simon Cripps's curator insight, March 11, 2013 4:35 PM

Great Acronym for making people convert to sales (or leads) on your site. Keep it simple Stupid ! KISS is always another

YvonneFinn's curator insight, March 19, 2013 8:42 AM

Useful tips that bear repeating often even though they should be well known to all marketers.
The "call to action" can make a big difference in a successful marketing effort.

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Reach escape velocity through lean content marketing

These are the slides of my talk at the Startup Product Summit last week in San Francisco. Some say "good products don't need marketing". But from researching th

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Beth Kanter's curator insight, March 6, 2013 12:13 PM

This deck outlines a great concept for small nonprofits "Lean content marketing" - how to simply use social channels without a lot of heavy lifting.  Includes a content curation strategy. 

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Daniel Pink, Author of To Sell is Human: “We’re All in Sales Now”

Daniel Pink, Author of To Sell is Human: “We’re All in Sales Now” | Online Retail Curation | Scoop.it
In his new book To Sell is Human, bestselling author Daniel Pink reveals the surprising truth about moving others.
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Online Shoppers Prove Receptive to Retailers’ Personalization Tactics

Online Shoppers Prove Receptive to Retailers’ Personalization Tactics | Online Retail Curation | Scoop.it
Online shoppers' awareness of retailers' personalization tactics is growing, according to a study by MyBuys and the e-tailing group. What's more, many prove receptive to
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3 Essential Content Curation Best Practices to Boost Content Marketing Performance

3 Essential Content Curation Best Practices to Boost Content Marketing Performance | Online Retail Curation | Scoop.it

Here is an excerpt from interesting article by Lee Odden on his Online Marketing Blog:

"Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.

Qualitative curation over time helps associate the topics being curated with the company or person doing the curating.
In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility.

Content Curation Facilitates Many Content Marketing Objectives:
- Efficient, topically focused collection of information that appeals to customers looking for a “single source” on a particular topic.
- Grows awareness of your brand as a topical authority based on adding insight to industry commentary.
- Facilitates networking into spheres of influence in your industry. Collecting and sharing content from influential members of your community can get you on their radar resulting in being mentioned, links or even referrals.

Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content.
Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish.

1. Sources of News to Curate:
- Industry specific newsletters sent to you via email;
- Links to content and media shared on Twitter, Facebook, StumbleUpon, Reddit and other social sharing websites;
- Curation tools: Flipboard, Scoop.it, Storify.com;
- Real-time search engines: Topsy, socialmention.com;
- Niche topic blogs;
(...and others on original article)

2. Types of Content to Curate:
- Useful resources relevant to your target audience: blogs, news, training, tips, networking and industry events;
- Content created by influential people of importance to the target audience
- Statistics, research and reports;
- Compelling or provocative industry news;
- Tips, How To’s and best practices;
- Compile large collections of resources according to topical theme;
(...and more others on original article)

3. Where to Publish Curated Content:
- Company Blog;
- eBooks;
- Social Media Channels;
- Niche Microsite Dedicated to a Specific News Category.

The key is to do the homework of understanding what motivates your community and to assemble a compelling mix of curated, repurposed and original content to inspire them to engage and buy. Be thoughtful about the usefulness of the content you assemble, create and promote..."

Read full, original and interesting article here:
http://www.toprankblog.com/2013/02/content-curation-best-practices/




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Beth Kanter's comment, February 27, 2013 11:03 AM
Thank you for a great summary
Giuseppe Mauriello's comment, February 27, 2013 11:12 AM
@Beth ...thank you so much for appreciation and rescoop about it. Much appreciated!
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News Storytelling and Curation with Storify: Great Examples from Susan Mernit

News Storytelling and Curation with Storify: Great Examples from Susan Mernit | Online Retail Curation | Scoop.it

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Harpal S.sandhu's curator insight, March 4, 2013 8:46 PM

SOCIAL MEDIA

Alfredo Corell's curator insight, March 10, 2013 7:28 AM

Some useful examples and goo tips to putting Storify to work...

Charlotte L Weitze's curator insight, March 11, 2013 4:42 AM
Robin Good's insight:

 

 

Hats to Susan Mernit, who has an excellent piece on Knight Digital Media Center about how to do effective news curation and storytelling with Storify.

 

She brings in lots of relevant stories and examples showcasing how other individuals and journalists have been effectively using this news curation platform.

 

"The most successful creators of Meograph and Storify pages are united by one thing: they’re skilled editors and curators who know how to look at content posted on multiple social networks and pull out the pieces that will best help them to tell a story."

 

“Storify is the best way to gather tweets, comments, snippets and images from all around the Web and put them into one post. It's a new way of blogging that lets all your Internet friends participate.”

 

Brava Susan, great job and superglad to have intercepted you again.

 

 

Instructive. Informative. Resourceful. 8/10

 

Full article:http://www.knightdigitalmediacenter.org/blogs/smernit/2013/02/storify-popular-curation-platform-tells-stories-social-media

 

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The best content curation tools online

The best content curation tools online | Online Retail Curation | Scoop.it
Blog post at Socialable : Content curation is increasing as more and more bloggers see the potential in using the various tools available to them.  Want to try it yo[..] (RT @lilachbullock: Are you curating content?
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Compelling customer experiences - Inside Retailing

Compelling customer experiences - Inside Retailing | Online Retail Curation | Scoop.it
Compelling customer experiences
Inside Retailing
When it comes to successful online retail models, brands that promote dialogue, curation and co-creation are eclipsing those that still insist on delivering a one way message to their customers.
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