As social media platforms multiply and regulation quickens to keep pace, one thing remains clear: Reputation is gold—and under threat. Reputation remains a strategic business issue: According to a 2014 global survey on reputation risk, Reputation@Risk, 87% of the 300 executives polled rate reputation risk as “more important” or “much more important” than one year ago.
In this series, professionals debate the state – and future – of their industry. Read all the posts here and write your own (use #MyIndustry in the body of your post).A few years ago, if you walked the corridors of any travel company (or really any company at all), you might have heard about "controlling the message." In its place today, you hear advice to be "authentic."Customers are telling us they do not want a sales pitch; they want to access to enough information so that they can make the choice. The most obvious manifestation of this is online custom
Palm Springs, CA (PRWEB) February 18, 2015 -- BirdEye launches Competitor Analytics using proprietary Natural Language Processing and Machine Learning; Enterprise CMOs can benchmark vs. competitors on customer sentiment, reviews & ratings, keywords, operational metrics.
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