What is content marketing? It's whatever you make of it, but new studies remind marketers to keep content for SEO in mind to increase visibility.
The BusinessBolts.com 2013 SEO study examined backlinks, content metrics and social signals to understand the trends behind search engine ranking systems. The source evaluated more than 100 random key phrases, and put together a sample of approximately 500 web pages. BusinessBolts.com also looked at on-site factors like full URL, title tag, headline, body copy word count, images, video content and subhead characteristics in published articles. Some key findings are listed below:Backlinks increased five times per position in Google SERPs.High-ranking pages had body copy that averaged 900 words.Only one out of every 10 pages included video content.The most prominent web pages used few keywords.Internal web pages comprised the top ranked listings in SERPs.BusinessBolts.com noted a correlation between social signals and pages with the highest visibility in search results.
Via marketingIO, Zhendan (Max) Wang