Online Relations & Community management
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Online Relations & Community management
Engaging, empowering, connecting and relating people online
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How to Maximize the Reach of Your Posts on Social Networks

How to Maximize the Reach of Your Posts on Social Networks | Online Relations & Community management | Scoop.it

This article and infographic was posted by Ted Nguyen for his blog.

 

Intro:

 

One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach


Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.


What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing

Here are some highlights:

 

"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"

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**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.

 

**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.

 

**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.

 

 

Selected by Jan Gordon covering: "Curation, Social Business and Beyond" 

 

Read article and see infographic here: [http://bit.ly/VG0xGL]

 

Infographic by DKNewMedia

 

Survey by Compendium


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44% of companies monitor employees’ use of social media in AND out of the workplace

44% of companies monitor employees’ use of social media in AND out of the workplace | Online Relations & Community management | Scoop.it
A new survey has been released, which shows how companies are monitoring employees use of social media at work, and the extent to which this is being (44% of companies monitor employees’ use of social media in AND out of the workplace

Via Dr. Susan Bainbridge
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Social Media & the Cyberhero Archetype | Psychology Today

Social Media & the Cyberhero Archetype | Psychology Today | Online Relations & Community management | Scoop.it
Positive online activity can foster healthier children & compassionate societies By Dana Klisanin, Ph.D....

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The Culture Of Personality: The What, Why & How of Social Business

The Culture Of Personality: The What, Why & How of Social Business | Online Relations & Community management | Scoop.it

I selected this piece by Matt Ridings from SideraWorks because we all talk about social business but what is it, why should we care, how do we measure it and why is it important for our business?

 

This piece along with a slideshare answers some of these questions and gives you a mindset and framework to work with.

 

Here are some highlights:

 

What is Social Business?

 

**The answer differs if you're describing the purpose, the processes or the outcomes - Depending on your point of view as the customer, the employee or a partner  -  the answer can differ even more

 

Here is a definition of social business:

 

Social busines is the creation of an organization that is optimized to benefit the entire ecosystem. Customers, employees, partners, owners by embedding collaboration and active engagment into its operations and culture. The result is a more responsive, adaptable, effective and untimately more successful company.

 

Here are some of the challenges:

 

**How do we develop a common vocabulary and context so] that all parties have a clear understanding of what it is they're trying to achieve or become?

 

**How to 'audit' something like culture to the degree that you can provide a meaningful representationn of its curfrent attributes at individual, group anad organization - wide levels?

 

**How do you represent the objective in a way that is easily understood in relation to the audit?

 

Selected by Jan Gordon covering "Curation, Social Business and Beyond"

 

Read full article and see slideshare here: [http://bit.ly/PqYQbK]


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Social Media Is a Boon to Seniors and Shut-Ins

Social Media Is a Boon to Seniors and Shut-Ins | Online Relations & Community management | Scoop.it

What is mostly driving senior citizens online is their ability to communicate with others at greater distances more frequently and often in real-time.


Via Dr. Susan Bainbridge
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