Online Relations & Community management
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Online Relations & Community management
Engaging, empowering, connecting and relating people online
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How to Design an Ecommerce Website Experience Your Shoppers Adore

How to Design an Ecommerce Website Experience Your Shoppers Adore | Online Relations & Community management | Scoop.it

Learn what it takes to design an ecommerce website that your visitors and customers love, this can made the difference. [note mg]

 

While many online shopping experiences are smooth sailing, others can range anywhere from mildly frustrating to just plain cringe-inducing ... and unfortunately those hair-pulling experiences end up costing ecommerce businesses serious sales.

 

So ask yourself: do you have what it takes to quickly orient your visitors, make them feel comfortable, and get them clicking those 'Add to Cart' and 'Buy Now' buttons on your website? Or is the only button visitors click on your site the 'Back' button? In this blog post, you'll find out what it takes to design an amazing ecommerce online shopping experience that yields transactions and return visits instead of teeth clenching and fist pounding.

 

First, run the sniff test.

 

Read more: http://bit.ly/LpBdxo


Via Martin Gysler
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How to Turn Your Blog Into a Link Generation Machine

How to Turn Your Blog Into a Link Generation Machine | Online Relations & Community management | Scoop.it
Once you've created content your audience wants to consume, how can you leverage it for link generation? This post shows you how...

 

There are many important reasons why one should focus on building an audience on their blog. We’ve already discussed writing for your audience, and reasons to dedicate the time to continue blogging.

 

With that comes the immeasurable benefits: serving content to your specific audience and catering to what they’re interested in, indirectly selling to your audience, and sharing your brand’s voice.

 

Then there are the measurable benefits: page views, link generation, conversions and leads.

 

Once you’ve decided to continue blogging for your business and you’ve created content your audience wants to consume, how can you use that for link generation or content curation beyond what you’re already doing?

 

Are you Blogging with Intention?

 

Read more: http://bit.ly/KUAi8R


Via Martin Gysler
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12 Keys to Success on Twitter

12 Keys to Success on Twitter | Online Relations & Community management | Scoop.it

Twitter was never designed to be a social network but it has become one.


In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.

 

When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.

 

It has overcome this challenge and four years later it has built an impressive resume.

Over 140 million active users as of 2012 Generates over 340 million tweets daily Handles over 1.6 billion search queries per day Tenth most visited site on the internet

 

In the nearly six years since its founding over 600 million users have registered Twitter accounts.

 

Read more: http://bit.ly/LmNT9N


Via Martin Gysler
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