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26 Tips for Managing a Social Media Community | Social Media Examiner

26 Tips for Managing a Social Media Community | Social Media Examiner | Online Relations & Community management | Scoop.it

You're a community manager, or you want learn to be more effective in your presence in social media, this blog will give you many ideas on this subject. As usual Social Media Examiner provide us an interesting and very useful content. Go ahead and share it too. [note Martin Gysler]

 

Social media community management: Follow these tips to learn how to exercise good social etiquette and manage your social networking communities.

 

Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

In this post, I’ll cover 26 tips, an A-Z guide, on ways to manage your company‘s presence.

 

Read more: http://www.socialmediaexaminer.com/social-media-community-management/


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DelaneyKMedia's comment, February 7, 2013 12:50 AM
Great resource for those of us interested in digital marketing and social media! Thanks for sharing!
Martin Gysler's comment, February 7, 2013 3:55 AM
I'm glad you like it ;-)
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LinkedIn’s one-click endorsements are crazy popular

LinkedIn’s one-click endorsements are crazy popular | Online Relations & Community management | Scoop.it

Sometimes a little thing change the face of the world, on LinkedIn it's the one-click endorsement. I think it's really a great idea from LinkedIn to introduce this possibility. [note Martin Gysler]

 

It took LinkedIn nine years to reach 187 million members. It took the professional social network about one month to pass 200 million endorsements.


Endorsements are LinkedIn’s lightweight version of recommendations. The one-click, vote-of-approval option was released in late September; it offers members a quick and easy way to tell the world that a friend or co-worker is skilled in any area imaginable, say journalism, social media, or even kettlebells. Received endorsements are listed on member profiles in the skills and expertise section.

 

Read more at http://venturebeat.com/2012/11/01/linkedin-endorsements/#hgb7DwQLFpFzxZwU.99


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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

Beyond Your Borders: Promoting Your Business Internationally Using Social Media | Online Relations & Community management | Scoop.it

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.

 

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

 

Read more: http://bit.ly/MJM7kE


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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | Online Relations & Community management | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.

 

You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI

 

The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin

 

The interviewees:

 

Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.

 

Read more: http://bit.ly/Kea57T


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12 Keys to Success on Twitter

12 Keys to Success on Twitter | Online Relations & Community management | Scoop.it

Twitter was never designed to be a social network but it has become one.


In fact it was designed initially in 2006 to used by individuals as an SMS type service to communicate with a small group at the podcasting company Odeo.

 

When I first joined Twitter in 2008, I was underwhelmed and wondered as to its usefulness. Its early attraction to me was its novelty factor.

 

It has overcome this challenge and four years later it has built an impressive resume.

Over 140 million active users as of 2012 Generates over 340 million tweets daily Handles over 1.6 billion search queries per day Tenth most visited site on the internet

 

In the nearly six years since its founding over 600 million users have registered Twitter accounts.

 

Read more: http://bit.ly/LmNT9N


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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

Beyond Your Borders: Promoting Your Business Internationally Using Social Media | Online Relations & Community management | Scoop.it

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.

 

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

 

Read more: http://bit.ly/MJM7kE


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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | Online Relations & Community management | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


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The anti-social network: Life without Facebook

The anti-social network: Life without Facebook | Online Relations & Community management | Scoop.it

A bad breakup: Nothing can be as emotionally tumultuous for a young heart.


Except maybe finding out via your Facebook newsfeed that your college ex is dating someone from your fraternity.

 

That was the defining moment that eventually led Brolin Walters, 24, to ultimately break up with something else: Facebook.

 

"I didn't want to see what was going on with them," said Walters. "So I deactivated my account."

 

With a website that boasts 901 million active users and is launching an IPO on Friday, it seems unlikely that once you get on Facebook, you'd ever leave. But deactivating from the social networking site is not that unusual. Close to half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll.

 

Read more: http://bit.ly/L7rZUS


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Building Your LinkedIn Network

Building Your LinkedIn Network | Online Relations & Community management | Scoop.it

LinkedIn is certainly the best social media platform for the business contacts and network. To be in harmony, it’s important to respect few rules and good sense. This post will give some information about that. [note Martin Gysler]

 

In his book Ultimate Guide to LinkedIn for Business, author Ted Prodromou describes how to best to leverage the networking site as a business tool. In this edited excerpt, the author details the two methods of building connections on LinkedIn.

 

How many connections should you have on LinkedIn? I'm asked that question frequently, and there isn't a magic number that works for everyone. LinkedIn isn't a popularity contest where the person with the most connections wins. LinkedIn is about building relationships and connecting with others, which is very different than the monologue communication of Twitter.

 

Read more: http://www.entrepreneur.com/article/224417


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Tiana Martin's comment, December 30, 2012 10:44 AM
i recently review an article on linkedin traffic secret and i'm really inspired after reading this one.http://e-businessolution.com/how-to-get-targeted-leads-free-in-your-small-business/
Martin Gysler's comment, December 30, 2012 6:33 PM
thanks for the information Tiana, I'll check it out.
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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Online Relations & Community management | Scoop.it

The Emotional Cycle of Digital Interactivity


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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How Social Media Prove Effective Growth for Small Business

How Social Media Prove Effective Growth for Small Business | Online Relations & Community management | Scoop.it

The Success of Small business these days is rightly measured upon how they look at their business and what steps they take to make it a high pitch volume sales all through the day. However, one of the most particular reason why lot of small business are succeeding, its because of the fact that they are concentrating lot on social media these days.

 

Following are some data to prove our fact that how today’s business are concentrating more on social media than anything else which is not just essential but also a proven technique as a marketing strategy. While even though Facebook rank above all Social Networks in the country, but still people prefer Twitter and Linkedin over Facebook for quick and continuous growth when it comes to marketing perspective.


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HOW TO : Use Twitter to Get Out of Debt

HOW TO : Use Twitter to Get Out of Debt | Online Relations & Community management | Scoop.it

Twitter can sometimes seem like a huge waste of time. Especially when people start tweeting about the most trivial of daily routines, one would sometimes wish for just a little more quality control. And yet, the rising social media service isn't just about celebrities and companies preaching banalities to the converted. In many ways, Twitter works like a powerful contemporary search engine, which can help you with a variety of questions and problems.

 

What Kind of Problems?

 

Well, over the past few years, a lot of people have got into difficulty financially for a variety of reasons: The global economic down turn has caused huge levels of unemployment, a massive-scale withdrawal of credit and a staggering rise in the cost of living. As a consequence, people who would ordinarily repay their debts promptly have been unable to do so.

 

Read more: http://bit.ly/Lx03sU


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Twitter Content Strategy Guide

Twitter Content Strategy Guide | Online Relations & Community management | Scoop.it

Twitter has quickly become a favorite part of content marketing strategies employed by most businesses. The 140 character limit means that it doesn’t take much work, users have little inhibition about following quality profiles and it’s already optimized for mobile. Curating a quality Twitter feed lends itself to an answer for so many marketing questions that it would be hard to list them all here.

 

Still yet, lots of users have no idea how to make 140 characters count. What we end up with is Twitter feeds consisting primarily of links and quotes. Quotes are an obvious place to start when you want concise snippets of text that convey wisdom and evoke strong emotions. In fact, the most successful Twitter users are almost always inspirational, funny or educational in nature. However, followers don’t want to follow a copy of someone that’s already in their feed, and as an online influencer you don’t want to be pigeonholed.

 

Read more: http://bit.ly/KkfOb7


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How To Get More Out of Triberr

How To Get More Out of Triberr | Online Relations & Community management | Scoop.it

Triberr’s Mantra

 

Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.

 

And to bloggers, “successful” means three things:

Content distribution Content generation Engagement

1. Content Distribution

This is where Triberr began.

 

Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.

 

Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.

 

Read more: http://bit.ly/KM4q8b


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10 Social Media Secrets from the Social Scientist

10 Social Media Secrets from the Social Scientist | Online Relations & Community management | Scoop.it
Value is the currency on the Web, and the more value you create, the more people will flock to you. It has been said give till it hurts and you will receive it back in spades.

 

There are some secrets regarding social media that I’d like to share.


I’m a bit of a hard-core social media user and I’ve been doing web and content development for many years now. Because I have been online for a very long time (pre-graphical Web), I am pretty attuned to what constitutes authentic and cooperative behavior online. There are things that set apart the altruistic contributor (check out this cool thing!), for instance, from the self-serving ones (buy my stuff!).

 

If you do nothing else this year, consider shifting your social media strategy to encompass increasingly pro-social guidelines. The more you give, the more the community will give back, but it needs to be done with a sensitive hand.

 

Read more: http://bit.ly/LvDTsm


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Jai Desai's comment, May 22, 2014 1:46 AM
Very informative scoop @Nitesh Amesar
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How to Turn Your Blog Into a Link Generation Machine

How to Turn Your Blog Into a Link Generation Machine | Online Relations & Community management | Scoop.it
Once you've created content your audience wants to consume, how can you leverage it for link generation? This post shows you how...

 

There are many important reasons why one should focus on building an audience on their blog. We’ve already discussed writing for your audience, and reasons to dedicate the time to continue blogging.

 

With that comes the immeasurable benefits: serving content to your specific audience and catering to what they’re interested in, indirectly selling to your audience, and sharing your brand’s voice.

 

Then there are the measurable benefits: page views, link generation, conversions and leads.

 

Once you’ve decided to continue blogging for your business and you’ve created content your audience wants to consume, how can you use that for link generation or content curation beyond what you’re already doing?

 

Are you Blogging with Intention?

 

Read more: http://bit.ly/KUAi8R


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