Online Relations & Community management
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Online Relations & Community management
Engaging, empowering, connecting and relating people online
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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | Online Relations & Community management | Scoop.it

What’s Game Good For?  Before we can talk about applying game mechanics to anything, we need to understand what a game actually is.


Via Martin Gysler, The Digital Rocking Chair
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Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!
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No Longer An Awkward Teenager? Gamification Grows Up

No Longer An Awkward Teenager? Gamification Grows Up | Online Relations & Community management | Scoop.it
Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash.

 

[A look at how Badgeville, Big Door and Bunchball differ in their approach to gamification.]


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Gamification of the enterprise

Gamification of the enterprise | Online Relations & Community management | Scoop.it
How to successfully add game features to corporate processes...

 

SUMMARY: Enterprise gamification can be productive but risks pitfalls -The "gamification" of enterprises is seen as a replacement for often ineffective leaderboards and other traditional incentives. Slalom Consulting used team play to help employees learn their colleagues' names and faces. Allstate ran a contest for suggestions to improve claim-scheduling and crowdsourced a company application. But gamification efforts are not without pitfalls, including unhealthy competitiveness, the need to keep the games fresh and the sense they might be substituting for compensation, some experts say.

 

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Sustained Engagement Through Gamification by Scott Dodson

Sustained Engagement Through Gamification by Scott Dodson | Online Relations & Community management | Scoop.it
In just a year, Gamification has become the hottest and most engaging media strategy of the day, but are we just diving in and getting the most of Gamification or missing the mark?

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Gamification development requires precise objectives, planning :: BtoB Magazine

Gamification development requires precise objectives, planning :: BtoB Magazine | Online Relations & Community management | Scoop.it

B2B marketing games should have serious business purpose

 

SUMMARY: "Gamified" B2B marketing can offer both recognition and entertainment to potential customers, but programs need to be implemented thoughtfully, writes Jon VanZile. Data.com had to replace real currency with virtual currency in order to scale up a "gamified" promotion that had grown too successful (and expensive) for its own good, for example. Focus on a solid business objective and offer a solution through the game, as IBM did in its "innov8" game, which teaches business process modeling as it raises awareness of IBM's solution.

 

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