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Rescooped by eRelations from digitalassetman
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Why You Need to Build Your Brand Online [infographic]

Why You Need to Build Your Brand Online [infographic] | Online Relations & Community management | Scoop.it

The Internet offers so many more possibilities for small businesses than ever before. The online marketing opportunities are limitless, and it can be done with the social networks that you use everyday.

 

So, 'Why Build Your Brand Online?' The answer is simple, because that’s where everyone is. People are going to look for information about your business all hours of the day, everyday. Give your customers the opportunity to see your brand and message at all times. Let them develop a loyalty to your business via the Internet, and the increased opportunities for revenue rewards will likely soon follow.
By developing your brand online, you are able to use a vast array of measurement tools to get to know your audience. You can see what messages, and which types of media get the most responses from your customers, as well as, what times of the day get the most activity from your Facebook Fans and hits on your website. From these measurements, not only can you better brand your message based on your customers, but you can give them the voice to support your business to others. Tailoring your message to your customers is vital to building your online brand.

Learn more about online branding and more tips for business development through social media at the article link...


Via Lauren Moss, Brian Yanish - MarketingHits.com, digitalassetman
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Rescooped by eRelations from The Future of Social Media: Trends, Signals, Analysis, News
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Facebook's social search is coming

Facebook's social search is coming | Online Relations & Community management | Scoop.it

Facebook CEO Mark Zuckerberg says the social network is already handling a billion search queries per day, and that it is interested in launching a social search engine powered by the activity of its users — something that could turn out to be Google’s worst nightmare.

 

 

 

“Search engines are really evolving towards giving you a set of answers… like, I have a specific question, answer this question for me. And when you think about it from that perspective, Facebook is pretty uniquely positioned to answer a lot of the questions that people have. That’s one obvious thing that would be interesting for us to do in the future.”

 

 

 

Read More: http://gigaom.com/2012/09/12/watch-out-google-facebooks-social-search-is-coming/


Via Antonino Militello, Ilkka Olander
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Rescooped by eRelations from Cloud Central
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4 Unique Ways to Use Facebook for Your Business | Social Media Examiner

4 Unique Ways to Use Facebook for Your Business | Social Media Examiner | Online Relations & Community management | Scoop.it
Are you wondering how to best use Facebook for your business?Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?

 

 

The simple truth is that Facebook Pages are not being seen as often in the news feed.


Via Peter Azzopardi
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Rescooped by eRelations from Cloud Central
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Cloud contracts -- the Devil is in the detail

Cloud contracts -- the Devil is in the detail | Online Relations & Community management | Scoop.it
Cloud computing today is no longer a buzzword associated with universities or advanced technology organisations at the bleeding edge of innovation. It is now a mainstream sourcing model that most organisations are looking to as part of their broader IT strategy

 

 


Via Peter Azzopardi
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Rescooped by eRelations from Eclectic Technology
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Sneaky Apps & Your Personal Information

Sneaky Apps & Your Personal Information | Online Relations & Community management | Scoop.it
Most apps are fun, useful, and harmless, but there are apps out there that are less than trustworthy. Learn how you can protect your information from sneaky apps.

Via Beth Dichter
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Rescooped by eRelations from SOCIAL MEDIA, what we think about!
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The anti-social network: Life without Facebook

The anti-social network: Life without Facebook | Online Relations & Community management | Scoop.it

A bad breakup: Nothing can be as emotionally tumultuous for a young heart.


Except maybe finding out via your Facebook newsfeed that your college ex is dating someone from your fraternity.

 

That was the defining moment that eventually led Brolin Walters, 24, to ultimately break up with something else: Facebook.

 

"I didn't want to see what was going on with them," said Walters. "So I deactivated my account."

 

With a website that boasts 901 million active users and is launching an IPO on Friday, it seems unlikely that once you get on Facebook, you'd ever leave. But deactivating from the social networking site is not that unusual. Close to half of Americans think Facebook is a passing fad, according to the results of a new Associated Press-CNBC poll.

 

Read more: http://bit.ly/L7rZUS


Via Martin Gysler
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