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Online Relations & Community management
Engaging, empowering, connecting and relating people online
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Rescooped by eRelations from BI Revolution
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Rise of Social Media Spending and 4 Other Cool Social Media Infographics

Rise of Social Media Spending and 4 Other  Cool Social Media Infographics | Online Relations & Community management | Scoop.it
Infographics have almost become a media in their own right and the creative mix of design and data are on display for all to see.

Via Rami Kantari, Martin (Marty) Smith
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Rescooped by eRelations from Gamification in the Enterprise
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Gamification and Social Rewarding

Gamification and Social Rewarding | Online Relations & Community management | Scoop.it

"Gamification, or game mechanics, involves the use of a game mindset and can be applied to social media strategy. This can mean actually using games, such as “MIT: The Game” on the MIT Admissions Facebook page, but also involves using gamification principles apart from creating actual games."


Via Joachim Niemeier
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Rescooped by eRelations from Gamification in the Enterprise
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Gamification: Silly Fad or Important Trend?

"People like a little competition so games feature leader boards comparing your results to others. People want social connection and recognition so gamification often involves a social aspect like multiplayer role playing."


Via Joachim Niemeier
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Rescooped by eRelations from Enterprise Social Media
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How to Use Social Media for Customer Research

How to Use Social Media for Customer Research | Online Relations & Community management | Scoop.it

"Customer Research: Learn how to conduct research on social media to find out more about your customers."

 

This article mentions one of social media's crowdsourcing secret weapons: Quora. Worth reading.


Via Mike Ellsworth
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Mike Ellsworth's comment, September 16, 2012 5:09 PM
Anne, thanks again for the reScoop!
Mike Ellsworth's comment, September 16, 2012 5:10 PM
Hey, thanks for the reScoop! I'd welcome your comments on my other Scoops.
Rescooped by eRelations from Online Relationships are Human Relationships
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Social Media's Small, Positive Role in Human Relationships

Social Media's Small, Positive Role in Human Relationships | Online Relations & Community management | Scoop.it

In sum, social media is propelling transitions and disruptions in the composition of social networks. Increasingly, what used to be a given (social ties you inherited by the virtue of where you lived or your familial ties) is now a task (social ties based on shared interests and mutual interest). Surely, there will be new winners and losers. None of this, however, indicates a flight from human contact.


Via CameoHartz
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Rescooped by eRelations from Social Networker
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How to Spot a Social Media "Expert" Who's Full of It | Social Media Today

How to Spot a Social Media "Expert" Who's Full of It | Social Media Today | Online Relations & Community management | Scoop.it
Image A lot of folks position themselves as social media “experts” but sometimes it can be difficult figuring out who really knows what they’re talking about and who’s merely a guru or a ninja.

Via John Thomas
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Rescooped by eRelations from B2B Social Media Marketing
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Is There Anyone Out There? – How to Define Blog Engagement

Is There Anyone Out There? – How to Define Blog Engagement | Online Relations & Community management | Scoop.it

More and more businesses are seeing the vital importance of having a blog as a means on content development, communication, and thought leadership.


Via Sam Wee
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Rescooped by eRelations from Transmedia: Storytelling for the Digital Age
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Sustained Engagement Through Gamification by Scott Dodson

Sustained Engagement Through Gamification by Scott Dodson | Online Relations & Community management | Scoop.it
In just a year, Gamification has become the hottest and most engaging media strategy of the day, but are we just diving in and getting the most of Gamification or missing the mark?

Via The Digital Rocking Chair
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Rescooped by eRelations from Daily Magazine
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Gamification – Is that the strategy that will lead you to the promised land?

Gamification – Is that the strategy that will lead you to the promised land? | Online Relations & Community management | Scoop.it
Gamification: that involves applying game design thinking to non-game applications to make them more fun and engaging. Gamification has been called one of the most important trends in technology by...

Via Ana Cristina Pratas, Official AndreasCY
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Gamification development requires precise objectives, planning :: BtoB Magazine

Gamification development requires precise objectives, planning :: BtoB Magazine | Online Relations & Community management | Scoop.it

B2B marketing games should have serious business purpose

 

SUMMARY: "Gamified" B2B marketing can offer both recognition and entertainment to potential customers, but programs need to be implemented thoughtfully, writes Jon VanZile. Data.com had to replace real currency with virtual currency in order to scale up a "gamified" promotion that had grown too successful (and expensive) for its own good, for example. Focus on a solid business objective and offer a solution through the game, as IBM did in its "innov8" game, which teaches business process modeling as it raises awareness of IBM's solution.

 

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Rescooped by eRelations from Designing design thinking driven operations
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The Mathematics of Customer Satisfaction

The Mathematics of Customer Satisfaction | Online Relations & Community management | Scoop.it

Via Fred Zimny
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Rescooped by eRelations from Cloud Central
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Does new study show cloud computing is viable for SMEs?

Does new study show cloud computing is viable for SMEs? | Online Relations & Community management | Scoop.it

Advantage of cloud for smaller businesses “loud and clear”, according to Australia-based research

A survey by Australian cloud software provider MYOB has shown that many SMEs are not taking advantage of the cloud – but those that do experience tangible benefits.

 

The research, conducted by market researchers Colmar Brunton and commissioned by MYOB, polled over 1000 SMEs and found some intriguing trends:


Via Peter Azzopardi
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Rescooped by eRelations from The Future of Social Media: Trends, Signals, Analysis, News
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Facebook's social search is coming

Facebook's social search is coming | Online Relations & Community management | Scoop.it

Facebook CEO Mark Zuckerberg says the social network is already handling a billion search queries per day, and that it is interested in launching a social search engine powered by the activity of its users — something that could turn out to be Google’s worst nightmare.

 

 

 

“Search engines are really evolving towards giving you a set of answers… like, I have a specific question, answer this question for me. And when you think about it from that perspective, Facebook is pretty uniquely positioned to answer a lot of the questions that people have. That’s one obvious thing that would be interesting for us to do in the future.”

 

 

 

Read More: http://gigaom.com/2012/09/12/watch-out-google-facebooks-social-search-is-coming/


Via Antonino Militello, Ilkka Olander
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Rescooped by eRelations from Gamification in the Enterprise
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How to develop a long-lasting gamification strategy

How to develop a long-lasting gamification strategy | Online Relations & Community management | Scoop.it

"Let's examine the lifecycle of a game. How can marketers secure the most ROI from their gaming strategies and extend audience engagement long after the game ends so it's not just a "one and done" experience? There are a few key mechanics and approaches that can help ensure your game is not a one-off experience."

 


Via Joachim Niemeier
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Rescooped by eRelations from Gamification in the Enterprise
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Better Ideas Through Gamification

Better Ideas Through Gamification | Online Relations & Community management | Scoop.it

"A big challenge for every business, though, is how to drive engagement in innovation beyond the startup phase. Innovation expert Stefan Lindegaard believes social-media gamification is the answer."


Via Joachim Niemeier
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Beyond Gamification: Architecting Engagement Through Game Design Th...

Gamification is the process of applying game design elements to non-game contexts in order to drive user engagement, influence behavior and improve the user exp...
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Rescooped by eRelations from Online Relationships are Human Relationships
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9 Great Online Credibility Builders

9 Great Online Credibility Builders | Online Relations & Community management | Scoop.it

Whatever your business, product, or service, credibility is key. It’s also true with your personal reputation. On that note, the information that appears, or doesn’t appear, whenever your name is searched on the Internet is a litmus test of your personal and professional credibility. It’s called G-cred.


Via CameoHartz
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Rescooped by eRelations from Online Relationships are Human Relationships
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10 Reasons to Stop Apologizing for Your Online Life

10 Reasons to Stop Apologizing for Your Online Life | Online Relations & Community management | Scoop.it

the fact that life online can occasionally surprise and delight us points us towards the truth: it's not the Internet itself that leads to pathologies like cyber-bullying, spam and identity theft. Rather it's our decision — individually and collectively — to separate the Internet from the context, norms and experience that guide human behavior. It's our decision to engage in online interaction as if it were fundamentally different from offline conversation. It's our decision to label the Internet as something — anything! — other than real life.


Via CameoHartz
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Rescooped by eRelations from Measuring the Networked Nonprofit
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Measures of Engagement: What Corporate Blog Metrics Should You Really Be Monitoring? | Social Media Today

Measures of Engagement: What Corporate Blog Metrics Should You Really Be Monitoring? | Social Media Today | Online Relations & Community management | Scoop.it

Curated by Beth Kanter

http://www.bethkanter.org

 

What blog metrics should you be tracking?

 

Blog Engagement:

One approach is to acknowledge that when we say a piece of content is “working,” or that it’s “engaging” our audience we’re implying there’s a sense of action — the content is causing something to happen, or, more specifically, it’s causing the reader to take some form of action..


Via Beth Kanter
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Rescooped by eRelations from Transmedia: Storytelling for the Digital Age
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Gamification: Motivation and Engagement

Gamification: Motivation and Engagement | Online Relations & Community management | Scoop.it

What’s Game Good For?  Before we can talk about applying game mechanics to anything, we need to understand what a game actually is.


Via Martin Gysler, The Digital Rocking Chair
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Martin Gysler's comment, January 26, 2012 1:00 PM
As I said, I'll check out the website, thank you Renato!
OsakaSaul's comment, January 27, 2012 1:43 AM
Thanks, everyone, for rescooping my guest blogger's article. We have over 1,500 pageviews, much thanks to YOU all! By the way, see osakabentures.com, let me know if you'f like to guest post, with instant Google Search conection and link to your own blog/profile. @osakasaul
Martin Gysler's comment, January 27, 2012 5:18 AM
You're welcome Saul!
Rescooped by eRelations from Transmedia: Storytelling for the Digital Age
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No Longer An Awkward Teenager? Gamification Grows Up

No Longer An Awkward Teenager? Gamification Grows Up | Online Relations & Community management | Scoop.it
Over the last year, you may have noticed that a once-niche trend not only crept into the mainstream, but is starting to really make a big splash.

 

[A look at how Badgeville, Big Door and Bunchball differ in their approach to gamification.]


Via The Digital Rocking Chair
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Rescooped by eRelations from Digital Delights
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Gamification in the Realm of Employee Training

Gamification in the Realm of Employee Training | Online Relations & Community management | Scoop.it

Via Ana Cristina Pratas
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Gamification of the enterprise

Gamification of the enterprise | Online Relations & Community management | Scoop.it
How to successfully add game features to corporate processes...

 

SUMMARY: Enterprise gamification can be productive but risks pitfalls -The "gamification" of enterprises is seen as a replacement for often ineffective leaderboards and other traditional incentives. Slalom Consulting used team play to help employees learn their colleagues' names and faces. Allstate ran a contest for suggestions to improve claim-scheduling and crowdsourced a company application. But gamification efforts are not without pitfalls, including unhealthy competitiveness, the need to keep the games fresh and the sense they might be substituting for compensation, some experts say.

 

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Rescooped by eRelations from Story and Narrative
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Save the Storytelling; Big Investors Are Hungry for Company Data

Save the Storytelling; Big Investors Are Hungry for Company Data | Online Relations & Community management | Scoop.it

[Here's evidence that sometimes data doesn't need to be wrapped in a story.]

 

[Last year, Dutch pension fund manager APG wanted to compare how European telecom companies managed the energy needed to run their power-hungry data centers and networks. It turned out to be a tricky question.]

 

These documents have largely evolved into “sustainability reports” that discuss the nonfinancial aspects of a business known as "environmental, social, and governance" (ESG) factors. "They've become much more quantitative and less storytelling, if you will," says Bruce Kahn, senior investment analyst at Deutsche Bank Climate Change Advisors. "The more data that corporations disclose, the more useful it is to us."

 

[Image: Contractors build a lattice tower during construction. Photographer: Sam Hodgson/Bloomberg]


Via Gregg Morris
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Rescooped by eRelations from B2B Social Media Marketing
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A Few Thoughts on B2B Marketing Buzzword: Relationship ...

A Few Thoughts on B2B Marketing Buzzword: Relationship ... | Online Relations & Community management | Scoop.it

I've been a bit of a journey to explore B2B marketing buzzwords. Today's focus - at the suggestion of Eric Wittlake — is the buzzword: Relationship. Relationship is formally defined as a connection between people ...


Via Sam Wee
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