"Gamification, or game mechanics, involves the use of a game mindset and can be applied to social media strategy. This can mean actually using games, such as “MIT: The Game” on the MIT Admissions Facebook page, but also involves using gamification principles apart from creating actual games."
"People like a little competition so games feature leader boards comparing your results to others. People want social connection and recognition so gamification often involves a social aspect like multiplayer role playing."
In sum, social media is propelling transitions and disruptions in the composition of social networks. Increasingly, what used to be a given (social ties you inherited by the virtue of where you lived or your familial ties) is now a task (social ties based on shared interests and mutual interest). Surely, there will be new winners and losers. None of this, however, indicates a flight from human contact.
B2B marketing games should have serious business purpose
SUMMARY: "Gamified" B2B marketing can offer both recognition and entertainment to potential customers, but programs need to be implemented thoughtfully, writes Jon VanZile. Data.com had to replace real currency with virtual currency in order to scale up a "gamified" promotion that had grown too successful (and expensive) for its own good, for example. Focus on a solid business objective and offer a solution through the game, as IBM did in its "innov8" game, which teaches business process modeling as it raises awareness of IBM's solution.
Facebook CEO Mark Zuckerberg says the social network is already handling a billion search queries per day, and that it is interested in launching a social search engine powered by the activity of its users — something that could turn out to be Google’s worst nightmare.
“Search engines are really evolving towards giving you a set of answers… like, I have a specific question, answer this question for me. And when you think about it from that perspective, Facebook is pretty uniquely positioned to answer a lot of the questions that people have. That’s one obvious thing that would be interesting for us to do in the future.”
"Let's examine the lifecycle of a game. How can marketers secure the most ROI from their gaming strategies and extend audience engagement long after the game ends so it's not just a "one and done" experience? There are a few key mechanics and approaches that can help ensure your game is not a one-off experience."
Whatever your business, product, or service, credibility is key. It’s also true with your personal reputation. On that note, the information that appears, or doesn’t appear, whenever your name is searched on the Internet is a litmus test of your personal and professional credibility. It’s called G-cred.
the fact that life online can occasionally surprise and delight us points us towards the truth: it's not the Internet itself that leads to pathologies like cyber-bullying, spam and identity theft. Rather it's our decision — individually and collectively — to separate the Internet from the context, norms and experience that guide human behavior. It's our decision to engage in online interaction as if it were fundamentally different from offline conversation. It's our decision to label the Internet as something — anything! — other than real life.
One approach is to acknowledge that when we say a piece of content is “working,” or that it’s “engaging” our audience we’re implying there’s a sense of action — the content is causing something to happen, or, more specifically, it’s causing the reader to take some form of action..
How to successfully add game features to corporate processes...
SUMMARY: Enterprise gamification can be productive but risks pitfalls -The "gamification" of enterprises is seen as a replacement for often ineffective leaderboards and other traditional incentives. Slalom Consulting used team play to help employees learn their colleagues' names and faces. Allstate ran a contest for suggestions to improve claim-scheduling and crowdsourced a company application. But gamification efforts are not without pitfalls, including unhealthy competitiveness, the need to keep the games fresh and the sense they might be substituting for compensation, some experts say.
[Here's evidence that sometimes data doesn't need to be wrapped in a story.]
[Last year, Dutch pension fund manager APG wanted to compare how European telecom companies managed the energy needed to run their power-hungry data centers and networks. It turned out to be a tricky question.]
These documents have largely evolved into “sustainability reports” that discuss the nonfinancial aspects of a business known as "environmental, social, and governance" (ESG) factors. "They've become much more quantitative and less storytelling, if you will," says Bruce Kahn, senior investment analyst at Deutsche Bank Climate Change Advisors. "The more data that corporations disclose, the more useful it is to us."
[Image: Contractors build a lattice tower during construction. Photographer: Sam Hodgson/Bloomberg]
I've been a bit of a journey to explore B2B marketing buzzwords. Today's focus - at the suggestion of Eric Wittlake — is the buzzword: Relationship. Relationship is formally defined as a connection between people ...
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.