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Long-Term Marketing Because The Relationship Is All

Long-Term Marketing Because The Relationship Is All | Online Relations & Community management | Scoop.it

The Guardian (blog)Long-term marketing: a new paradigm shiftThe Guardian (blog)It's is a different beast from the parody presented in the BBC's Apprentice, where marketing starts and stops around the goal of making a quick buck

Marty Note
Marketing is in a proverbial SH*T Storm. The web is making marketers trim some sails, bring in others and promise to never use a third set. Regular readers of my stuff know I think of the Internet as a huge amplifier and the strongest truth drug you can take. 

Everything gets amplified truth or no, but only truth sticks. The cost of amplifying and then watching even tiny white lies slide off the surface into obscurity is high enough most marketing companies are talking "transparency" and "relevance" like never before.

Another natural trend now that the training wheels are off Internet marketing is to value the relationship and focus on keeping existing customers happy by helping, educating and serving. I love and you should steal these three tactics from this article:

* Execute a Risk Review - predict the future by account.

* Opportunity Review. 
* Watch, Tweak, Modify.

Yes some of this article's suggestions sound like a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, but well thought out if you want to create long-term relationships with your best customers.  

 


Via Martin (Marty) Smith
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Value the Means, Not Just the End

Value the Means, Not Just the End | Online Relations & Community management | Scoop.it
If you’re like most of us, you’re driven to accomplish certain goals—goals that are personally meaningful to you. It doesn’t much matter whether the end of your pursuits is completing a manuscript or a marathon.
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Women rising in the ranks at tech companies

Women rising in the ranks at tech companies | Online Relations & Community management | Scoop.it
News that two women will succeed Steven Sinofsky, the former head of Microsoft's Windows unit who unexpectedly left the company this week, ...

Via Rami Kantari, Dona Chakraborty
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Overcome the 5 Barriers to Engaging Your Doctors on Social Media

Overcome the 5 Barriers to Engaging Your Doctors on Social Media | Online Relations & Community management | Scoop.it

(...) "“Why aren’t your physicians involved in your social media program?”

Here is what we found:

The Top 5 Barriers to Docs on Social Media

 

1) Concern Over HIPAA Violations

First, let’s be clear: HIPAA regulations govern ALL personal health information (PHI), not only the information on social platforms. And to be honest, there are many (MANY) more HIPAA violations that occur in the hospitals and clinics – in elevators, clinic hallways, cafeteria, surgery waiting rooms, and other areas where healthcare personnel talk about patient issues – than have ever occurred on social media platforms.

 

"The SOLUTION relies on education. Your organization must have a clearly articulated Social Media Policy that is consistent with HIPAA. (...) Give regular in-service sessions. Be certain that you have made a good-faith effort to educate everyone in your organization about what the limits are, what is expected of them, what is acceptable, what is unacceptable, and what the potential ramifications are for violations.

Next, be certain to include any contractors and vendors who spend time in your practice or hospital." (...)

 

2) Don’t Have Time

Of course, there are many demands on a physician’s time. Placing additional time-demands on them won’t get you very far toward engaging them in your Social Media Program. (...)

 

3) Don’t Know How

This one always makes me laugh (a little). To compare again to your Traditional Marketing experience, not knowing how certainly didn’t stop you, did it? That is, when a hospital or practice wants to market itself using traditional marketing tactics, they simply hire someone who does know how. It’s the same with a Social Media Content Marketing Program.

The other option is to Learn How. (...)

 

4) Concerns About Negative Reputation

(...) For some reason, some docs believe that if they simply ignore the digital world it will go away. If they ignore social media they won’t have a reputation or “brand” in the digital world.

Here’s a shock for anyone thinking that: pay attention … your brand in the digital world exists already. With or without you. Like it or not.

If you have not developed your brand, it is already out there without you. Think of it as your Zombie Brand, wandering the digital world with a life of its own.

The SOLUTION is to get involved in that brand. Find your Zombie Brand. Breathe new life into it, inhabit it, make it your own. The solution to a negative reputation is to overpower it with a strong, pervasive positive brand. (...)

 

5) Don’t Know How to Tell if Our Program is Successful

(...) "Steps to take include:

Set up “listening posts” for your brand in the digital world
Install “analytics” to monitor your website(s), as well as your other platforms in social media – Twitter, Facebook, Google+, Pinterest, etc.


Use “landing pages” as the incoming gateways from those social media accounts to track traffic
Go old-fashioned: simply ask your new patients, on your intake forms, how they got to you.
Yes, it will take some coordinated effort to set these metrics in place, but you will be able to gauge your success of your digital program. " (...)

 

CE: This post is shamelessly selfpromotional, but delivers.


Via Dean Berg, Camilo Erazo
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New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]

New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC] | Online Relations & Community management | Scoop.it

New data shows that Twitter users will often retweet link-containing tweets without even clicking the link.


Via Ilkka Olander
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Enterprise Social: The Rise of the Humans | Enterprise Social Network Blog - tibbr

Enterprise Social: The Rise of the Humans | Enterprise Social Network Blog - tibbr | Online Relations & Community management | Scoop.it
Machines replace muscle power. Enterprise social technology is in some ways replacing brainpower. How will this affect business and our future?
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7 Key Habits of Super Networkers

7 Key Habits of Super Networkers | Online Relations & Community management | Scoop.it

Business owners who do not see the value in becoming great networkers, are doing their business no favours, as the ability to effectively network is one of the greatest assets that a business owner can bring to their business.

 

Effective networking takes hard work and persistence, but the benefits to a business whose owner or managers have strong networking skills, are immense and should not be under-estimated.

 

This excellent article, suggests that one of the strong benefits of networking is uncovering incredible opportunities for your business to exploit, and it suggests seven habits you should adopt to become a super networker.

 


Via Daniel Watson
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Audrey's comment, November 6, 2012 9:19 AM
I would like to read the whole of this article as it may be helpful for me. audrey@homeschoolsource.co.uk
Fernanda Grimaldi's comment, November 6, 2012 9:51 AM
Audrey I sent you an e mail with the link to the article.
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LinkedIn’s one-click endorsements are crazy popular

LinkedIn’s one-click endorsements are crazy popular | Online Relations & Community management | Scoop.it

Sometimes a little thing change the face of the world, on LinkedIn it's the one-click endorsement. I think it's really a great idea from LinkedIn to introduce this possibility. [note Martin Gysler]

 

It took LinkedIn nine years to reach 187 million members. It took the professional social network about one month to pass 200 million endorsements.


Endorsements are LinkedIn’s lightweight version of recommendations. The one-click, vote-of-approval option was released in late September; it offers members a quick and easy way to tell the world that a friend or co-worker is skilled in any area imaginable, say journalism, social media, or even kettlebells. Received endorsements are listed on member profiles in the skills and expertise section.

 

Read more at http://venturebeat.com/2012/11/01/linkedin-endorsements/#hgb7DwQLFpFzxZwU.99


Via Martin Gysler, Michael Allenberg
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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Online Relations & Community management | Scoop.it

The Emotional Cycle of Digital Interactivity


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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Geolocation Changes Google Keyword Rankings 69% of Time [Report + Brian Yanish Note]

Geolocation Changes Google Keyword Rankings 69% of Time [Report + Brian Yanish Note] | Online Relations & Community management | Scoop.it
Your website may rank for a keyword in the top 30 on Google in one location, but it may not rank for that same keyword across all other locations, according to a new report from Linkdex examining companies that operate in multiple locations.

 

Marty Note
If you compete for traffic and sales online you are going to want to read this report about the impact of locaton on search results. We knew Google's float changes who sees what. Now who sees what where is variable too.

Also read my note on: Geo Rankins An SEO KPI Game Changer

http://www.scoop.it/t/mobile-revolution/p/3190647403/geo-rankings-an-seo-kpi-game-changer-marty-note

Good note from Brian:

Brian Yanish -

MarketingHits.com I added this to my rescoop - Brian's note - future search results will be geo targeted right down to the where you are standing on a street. -00- Google Glasses may even take it one more step, to the direction you are facing and what you are looking at.

Now added your past search and click history, friend influance and reviews back into to mix and each person see different results.

 

The new SEO will need to include consumer contact points. Foursquare is just the beginning of what's to come. (Today, 9:42 AM)



Via Martin (Marty) Smith
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Brian Yanish - MarketingHits.com's comment, November 3, 2012 9:42 AM
I added this to my rescoop - Brian's note - future search results will be geo targeted right down to the where you are standing on a street. -00- Google Glasses may even take it one more step, to the direction you are facing and what you are looking at.

Now added your past search and click history, friend influance and reviews back into to mix and each person see different results.

The new SEO will need to include consumer contact points. Foursquare is just the beginning of what's to come.
Martin (Marty) Smith's comment, November 3, 2012 10:00 AM
Good note Brain. I forgot about those darn glasses (lol). Constructing our information to feed all of this is why Social CMS is SO Important. Going to be fund. Have a good Saturday. I am off to my free consulting lunch. Marty
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Social Network Analysis

Social Network Analysis | Online Relations & Community management | Scoop.it
eRelations Social Network Analysis gives businesses tools and expertise to perform SNA: work with Gephi and other GUI to analyze nodes and connexions.
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Design Principles for Online Communities: Kollock

The key challenges the Internet community will face in the future are not simply technological, but also sociological: the challenges of social interaction and social organization. This is not to diminish the difficulties of creating new technologies, but rather to emphasize that even these tasks will pale besides the problems of facilitating and encouraging successful online interaction and online communities.

The problems of social interaction and order are often ignored in the software and online industry. While many people have begun to talk about "social computing," as it is used now it is a thin term that applies more to user interface design than to actual social interaction between two or more people. Common responses to the challenge of designing systems that support robust social interaction include pretending this issue is not important, or that there is nothing one can do about it, or that it is simply a user interface issue.


Via John Sumser
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Tutorial - Gephi

Gephi’s project aims to bring the perfect tool for visualizing and manipulating networks.

Via cometa23
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Collaboration through Gamification

"We view our belongings as extensions of our identities, with many people developing online avatars and social profiles as they would their resume and CV. Understanding this, its no mystery as to how these tools work, or why they are increasing in popularity."


Via Joachim Niemeier
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Nonprofits collect data but do they use it? NTEN and Idealware report looks at the state of nonprofit data

Nonprofits collect data but do they use it? NTEN and Idealware report looks at the state of nonprofit data | Online Relations & Community management | Scoop.it
Between the 2012 U.S. election, Big Data, and online listening, data is the topic of the moment in nonprofits and business. Today, we take a look at "The State of Nonprofit Data" - a new report from NTEN and Idealware.

Via Beth Kanter
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Remote Presentation for Skype

Remote Presentation for Skype | Online Relations & Community management | Scoop.it

This solution extends ConceptDraw MINDMAP v7 with the ability to collaborate via Skype*.

It lets you present remotely to participants of your Skype conference call.

It works great with other ConceptDraw Solution Park solutions such as Word Exchange, Presentation Exchange, and Mind Map Exchange.

 

*Requires all participants to have ConceptDraw MINDMAP v7.5 and Skype to present or view presentation.

 

Read more on ConceptDraw website http://www.conceptdraw.com/


Via Baiba Svenca
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Small businesses get personal with social media

Small businesses get personal with social media | Online Relations & Community management | Scoop.it
Social media and the Internet have leveled the playing field for small business owners.
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Welcome to the Mobile, Social Revolution | Enterprise Social Network Blog - tibbr

Welcome to the Mobile, Social Revolution | Enterprise Social Network Blog - tibbr | Online Relations & Community management | Scoop.it
Vice President of Forrester Research Rob Koplowitz presented interesting research on the social, mobile revolution.
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Social Media Conflict Management - eRelations consulting services

Social Media Conflict Management - eRelations consulting services | Online Relations & Community management | Scoop.it
Social Media Conflict Management: eRelations will help you manage online conflicts/crises in social media networks through ADR conflict resolution skills.
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The Top Strengths of Obama & Romney

The Top Strengths of Obama & Romney | Online Relations & Community management | Scoop.it
Just a month ago the VIA Institute on Character launched a new survey that asked people what character strengths are essential in a great President. The survey then invited the user to rate the character strengths of the Presidential candidates.
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10 Ways Artificial Intelligence Can Reinvent Education

10 Ways Artificial Intelligence Can Reinvent Education | Online Relations & Community management | Scoop.it

For decades, science fiction authors, futurists, and movie makers alike have been predicting the amazing (and sometimes catastrophic) changes that will arise with the advent of widespread artificial intelligence. So far, AI hasn’t made any such crazy waves, and in many ways has quietly become ubiquitous in numerous aspects of our daily lives. From the intelligent sensors that help us take perfect pictures, to the automatic parking features in cars, to the sometimes frustrating personal assistants in smartphones, artificial intelligence of one kind of another is all around us, all the time.


Via AvatarGeneration
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The Return of the Scroll

The Return of the Scroll | Online Relations & Community management | Scoop.it
Tips and insights into good design and usability...

Via Mario K. Sakata, Michael Allenberg
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Infographic: What is the cost of a bad PowerPoint presentation?

Infographic: What is the cost of a bad PowerPoint presentation? | Online Relations & Community management | Scoop.it
How much money is lost every day because of bad presentations? Top 5 annoyances when listening to a bad presentation.

Via Baiba Svenca
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Businesses need to adopt Google+ due to changes in search results (infographic) | TechJournal

Businesses need to adopt Google+ due to changes in search results (infographic) | TechJournal | Online Relations & Community management | Scoop.it
Businesses need to adopt Google+ due to changes in search results (infographic)...
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