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Google Lost Its Mojo: Content Curation is the New Search

Google Lost Its Mojo: Content Curation is the New Search | Online Relations & Community management | Scoop.it

Robin Good: Though I had seen and scooped this article before, I must have not done a very good job of really reading it from back to back. Paul Kedroski, who wrote this over a year and half ago, really captured the historical essence of content curation on the web.

 

This is an absolutely must-read article for anyone wanting to grasp what is happening with content curation on the web, hwile seeing things in proper perspective.

 

He wrote: "What has happened is that Google's ranking algorithm, like any trading algorithm, has lost its alpha.

 

It no longer has lists to draw and, on its own, it no longer generates the same outperformance -- in part because it is, for practical purposes, reverse-engineered, well-understood and operating in an adaptive content landscape.

 

Search results ...so polluted by spam that you often started looking at results only on the second or third page...

 

...

 

There are two things that can happen now.

 

a) We could get better algorithms, which is happening to some degree, with search engines like Blekko and others.

 

b) Or, we could head back to curation, which is what I see happening, and watch new algos emerge on top of that next-gen curation again.

 

Think of Twitter as a new stab at curation, but there are plenty of other examples.

 

Yes, that sounds mad. If we couldn't index 100,000 websites in 1996 by hand, how do we propose to do 234-million by hand today?

 

The answer, of course, is that we won't -- do them all by hand, that is. Instead, the re-rise of curation is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand curation (JetSetter, etc.).

 

We are going to increasingly see nichey services that sell curation as a primary feature, with the primary advantage of being mostly unsullied by content farms, SEO spam, and nonsensical Q&A sites intended to create low-rent versions of Borges' Library of Babylon.

 

The result will be a subset of curated sites that will re-seed a new generation of algorithmic search sites, and the cycle will continue, over and over.

 

In short, curation is the new search. It's also the old search."

 

Must read. 9/10

 

Full article: http://www.businessinsider.com/googles-search-algorithm-is-spinning-out-of-control-2011-1

 

 


Via Robin Good, Ilkka Olander
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Robin Good's comment, July 11, 2012 1:10 AM
Thank you Ishak.
Stewart-Marshall's comment, July 11, 2012 11:40 AM
Excellent - a very prophetic analysis - wished I'd read it a year and half ago :-)
Beth Kanter's comment, July 11, 2012 12:34 PM
I only use google like a phone book -when I'm looking for a specific reference. But if I'm doing research on a topic, my strategy for years has been to go to the key sources (curators) and look through their libraries. I find the lack of context that search returns - makes me want to throw up. It is a much better experience to see it in context through the yes of someone who knows the content area.
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Social Media Conflict Management - eRelations consulting services

Social Media Conflict Management - eRelations consulting services | Online Relations & Community management | Scoop.it
Social Media Conflict Management: eRelations will help you manage online conflicts/crises in social media networks through ADR conflict resolution skills.
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5 Tips For Successfully Engaging a Content Writer

5 Tips For Successfully Engaging a Content Writer | Online Relations & Community management | Scoop.it
Getting the best value from engaging a content writer is easy if you follow these five steps that will generate more leads and benefit your brand.
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6 Ways to Add Social Media to Your Web Design

6 Ways to Add Social Media to Your Web Design | Online Relations & Community management | Scoop.it
Web designers, social media experts and marketers discuss the impact of social media on Web design and offer tips on how you can integrate the two to reach more customers and prospects.
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Banjo is strumming a new tune in social-media use

Banjo is strumming a new tune in social-media use | Online Relations & Community management | Scoop.it
Not at SXSW, and feeling left out? (Or relieved?) You can vicariously experience the panels and parties with the Banjo app.
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Seth's Blog: Should you work for free?

Seth's Blog: Should you work for free? | Online Relations & Community management | Scoop.it
That depends on what you mean by "work" and by "free." Work is what you do as a professional, when you make a promise that involves rigor and labor (physical and emotional) and risk. Work is showing up at the...
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The cardinal rule of community management: don't feed the trolls

The cardinal rule of community management: don't feed the trolls | Online Relations & Community management | Scoop.it
Anita Hovey discusses the temptation to engage social instigators (“trolls”) and the reasons not to.
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So, You Want To Be A Social Media Manager? | Social Media Today

So, You Want To Be A Social Media Manager? | Social Media Today | Online Relations & Community management | Scoop.it
Remember, social media sites don’t shut down every day at 5:00 when your business closes. Social media is up and running 24 hours a day, 365 days a year. A successful social media manager is going to have these qualities.
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Social media, online access creating a 'perfect storm' in healthcare

Social media, online access creating a 'perfect storm' in healthcare | Online Relations & Community management | Scoop.it
RT @dsgold: The convergence of patient-centered care, social media and the Internet = "perfect storm" in healthcare http://t.co/SdHSv8nk #hcsm
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Social Influencers Who Are Changing The World Through Twitter - Fast Company

Social Influencers Who Are Changing The World Through Twitter - Fast Company | Online Relations & Community management | Scoop.it
Fast Company Social Influencers Who Are Changing The World Through Twitter Fast Company Mitchell's tweets were not the only calls to action that day, but she does have a deep insight into the influence social media has for sparking debate and...

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Posthumanism and Transhumanism: Connections on Wikipedia

Posthumanism and Transhumanism: Connections on Wikipedia | Online Relations & Community management | Scoop.it

(mesc) (RT @transhumanismus: #Posthumanism and #Transhumanism: Connections on #Wikipedia http://t.co/eEgE3WFE via @wordpressdotcom http://t.co/UaLO8LZW)...


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Social Media Analytics: How’s Your Social Media Strategy Going? | Business 2 Community

Social Media Analytics: How’s Your Social Media Strategy Going? | Business 2 Community | Online Relations & Community management | Scoop.it
Are you really kicking your social media marketing? For too many folks the answer is: I don’t know And, that’s a problem. Without good social media (Social Media Analytics: How’s Your Social Media Strategy Going?
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Une application coréenne basée sur l'intelligence collective: SimSimi

Une application coréenne basée sur l'intelligence collective: SimSimi | Online Relations & Community management | Scoop.it
L'application SimSimi est basée sur l'intelligence collective. SimSimi est un petit bonhomme rond jaune qui communique avec nous et répond à nos questions en temps réel. Les réponses sont imprévisi...
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South Korea named 2012 ”Big Winner” by Canadian Business magazine

South Korea named 2012 ”Big Winner” by Canadian Business magazine | Online Relations & Community management | Scoop.it
    South Korea has some great companies that earn more and more prestige over their efficient business development strategies. Lately, Canadian businesses see South Korea as a model to f...
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Une nation connectée

Une nation connectée | Online Relations & Community management | Scoop.it
    Quelques statistiques sur internet en Corée du Sud La Corée du Sud est une des nations les plus présentes sur internet avec 82% de sa population qui est en ligne. En moyenne les coréens ac...
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luiy's curator insight, April 28, 2013 9:17 AM
L’avenir digital de la Corée du Sud

Selon toute vraisemblance, l’avenir digital de la Corée se jouera sur les téléphones et autres appareils mobiles. L’Asie-Pacifique détient plus de 50% des utilisateurs mondiaux de la téléphonie mobile et la Corée du Sud est à l’avant-scène de ce changement vers l’accès à internet sur les appareils intelligents. Ces derniers temps on assiste en Corée à une augmentation phénoménale et très rapide du marché des téléphones mobiles avec des marques maison comme LG, Samsung, etc., et des services personnalisables qui permettent l’accès en tout temps, de partout et à peu de frais à l’internet.

 

Le Canada devrait analyser l’évolution numérique incroyable qui a lieu en Corée et appliquer certains principes comme une implication concrète du gouvernement dans l’innovation digitale afin de mousser davantagel’innovation et la créativité technologique des entreprises d’ici. 

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Engaging Students in Culture Study

Ideas on inspiring students to study culture outside of class. (RT @karacjacobs: #nectfl @SenorG session was excellent, fun, engaging and inpiring!
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8 Tips for Writing SEO Friendly Content

8 Tips for Writing SEO Friendly Content | Online Relations & Community management | Scoop.it
Before we delve into the tips, let us begin with what it means to have SEO friendly content.
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Raised Media Attracts Top Talent - SmartCity Blog

Raised Media Attracts Top Talent - SmartCity Blog | Online Relations & Community management | Scoop.it
Using social creativity, mobile apps and online technology, Raised Media helps clients enhance and transform conversations about their brand through enriched audience engagements.
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Spread of Academic Success in a High School Social Network

Spread of Academic Success in a High School Social Network | Online Relations & Community management | Scoop.it

Application of social network analysis to education has revealed how social network positions of K-12 students correlate with their behavior and academic achievements. However, no study has been conducted on how their social network influences their academic progress over time. Here we investigated correlations between high school students’ academic progress over one year and the social environment that surrounds them in their friendship network. We found that students whose friends’ average GPA (Grade Point Average) was greater (or less) than their own had a higher tendency toward increasing (or decreasing) their academic ranking over time, indicating social contagion of academic success taking place in their social network.

 

Blansky D, Kavanaugh C, Boothroyd C, Benson B, Gallagher J, et al. (2013) Spread of Academic Success in a High School Social Network. PLoS ONE 8(2): e55944. http://dx.doi.org/10.1371/journal.pone.0055944

 


Via Complexity Digest, A. J. Alvarez-Socorro, luiy
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Complexity Digest's curator insight, February 14, 2013 5:13 PM

This research was made mainly by high school students.

Eric L Berlow's curator insight, February 15, 2013 10:35 AM

close network neighborhood of friends, not acquaintances, determines future academic success

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Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits

Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits | Online Relations & Community management | Scoop.it
Nonprofit Tech 2.0 Blog :: A Social Media Guide for Nonprofits http://t.co/U7ixVPEr
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U.S. Community Managers: Get to Know the Communications Decency and SPEECH Acts | ManagingCommunities.com: Community Manager Blog

U.S. Community Managers: Get to Know the Communications Decency and SPEECH Acts | ManagingCommunities.com: Community Manager Blog | Online Relations & Community management | Scoop.it
U.S. Community Managers: Get to Know the Communications Decency and SPEECH Acts: Please Update Your ManagingComm... http://t.co/UymbaJXQ
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Location de conteneurs, Montréal, Rive-Nord |

Location de conteneurs, Montréal, Rive-Nord | | Online Relations & Community management | Scoop.it
Location de conteneurs et mini-conteneurs, 10 verges, 15 verges et 20 verges à Montréal, Laval et Rive-Nord
eRelations's insight:

Notre dernier projet WordPress : site web Conteneurs Excava-Tech. Contactez-nous pour des sites web professionnels et dynamiques. 

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How social media influences email behavior

How social media influences email behavior | Online Relations & Community management | Scoop.it

Social media is now a cardinal driving force behind engagement, and it's changed our perception of how information should be presented and shared. Email marketers, take heed.


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ROBOTIC PROTOTYPES (INTERACTIVE ENVIRONMENT)

Collapse-Collide 'Sweatworks' AADRL Theodore Spyropoulos Studio. Akber A. Khan (Pakistan), Saman Dadgostar (Iran), Sofía M. Papageorgiou (Greece), Felipe Sep...

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The Future of Community Management

The Future of Community Management | Online Relations & Community management | Scoop.it
Community management has come a long way since the first Community Manager Appreciation Day. But it's time to get back to our roots: people.
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The Gautrin report - eRelations

The Gautrin report - eRelations | Online Relations & Community management | Scoop.it
eRelations services share many characteristics with the Gautrin report
http://www.ameriquefrancaise.org/en/search.html?recherche=gautrin&envoyer_recherche=
 

The massive, global advance
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The Ghost in the Machine: Technology Begets Insanity – Part II - Justice Mitchell - JusticeMitchell.com - socially creative.

The Ghost in the Machine: Technology Begets Insanity – Part II - Justice Mitchell - JusticeMitchell.com - socially creative. | Online Relations & Community management | Scoop.it
I figured I'd post this right away because 'oh guess what?' I don't like to wait for anything eith...
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