Traditional media should not count on consumers to change their habits. Linear consumption will become less and less popular and may certainly disappear one day. Media refusing to adapt will disappear on the long run. There is no other possible outcome.
Radio consumption is dramatically changing nowadays, especially among younger generations. Discover the latest figures and trends.
There are two big lessons learned that I want to share with you :
Radio consumption has been stable for more than a decade, whatever the countryUsages are shifting among new generations (Y and Z)
It’s Google’s turn now. The Alphabet company is getting ready to open a dedicated home for podcasts on its Google Play hub. Today the company is letting podcast creators upload shows to Google Play Music, its streaming service; it says listeners will be able to listen to those shows “in the coming months.” It will be, remarkably, the first native app for podcast listening on Android in the content market where Apple carries disproportionate weight.
The service is also retaining Songza’s human touch, coupling editors with Google’s algorithm to find shows. “The future of content is a lot less about how people find things and it’s much more about how things find people,” offered Roman.
“In many ways, it’s what the industry has wanted to happen,” said Adam Symson, chief digital officer of Scripps, a Google partner. “About the best way to discover new content is through word of mouth or the top charts on the iTunes podcast list.”
Sorting podcasts algorithmically is not as easy as sorting music — shows don’t fit into such neat genre boxes. Yet the podcast producers I spoke to were optimistic about Google’s odds, noting, in essence, if anyone can do it, Google can. Others have tried personalized podcasts, without much breakaway success. The app Swell did before being shut down, in July of last year, after Apple bought it.
File transfer service WeTransfer has issued a statement following a report by Bloomberg last week that it plans to launch a streaming service in the near future. This is true, it said, though it is not aiming to go head to head with the likes of Spotify and SoundCloud, as was claimed (at least in part by one of the company’s own reps) in the Bloomberg article.
Deezer is building on its growing library of content outside music with the expansion of its football podcasts and live commentary to an additional 14 European countries.
After a successful launch of Deezer Football earlier this year in the UK and Germany the service will now be made widely available to football fans throughout Europe.
The expansion will see TalkSport’s Premier League and FA Cup game commentary and podcasts available in countries such as Netherlands, Belgium, Luxembourg, Romania, Finland, Norway, Sweden, Estonia, Latvia, Lithuania, Poland, Denmark, Spain and Italy.
Car makers have started a major offensive to get more apps in their vehicles and open up to outside developers. Their efforts have sparked an interest in the developer community. "A year ago there was very little interest from mobile developers because the automotive market was perceived as being too insignificant"
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In June, I reviewedRivet Radio. The app was impressive, playing pieces of news and other content that you might be interested in: radio with a skip button, timely alerts and a wide range of content.
Rivet have been busy. Over the past month, they have released v3 of their app, which includes a set of UX upgrades including swiping and better search. Their app upgrade also added, for certain US cities, automated travel reports. "TruTraffic", as I understand it, uses your GPS co-ordinates and the direction of travel to return relevant traffic, within the audio, as you listen.
Today, Rivet add over two hundred podcasts (from NPR, APM and similar services), and adds those into the content mix; and for the first time they've added a "follow" button to further personalise the experience.
Radio on a connected device deserves to be more than just a live stream; but a personalised, malleable and interactive service. NPR One has shown that algorithms can produce engaging radio; and Rivet's service is rapidly heading towards being best in breed.
Easily accessible playlist settings for increased personalizationLarger story displays for user on-the-goSwiping to skip or repeat storiesSimple search and booking markingEnhanced queue discovery
Nobody knows better than Jake Shapiro. Jake is founding CEO of PRX – an award-winning nonprofit whose mission is to deliver significant stories to millions of people. Since its launch in 2003 PRX has been a leader and innovator in public media. PRX programs include The Moth Radio Hour, This American Life, Snap Judgment, Reveal, 99% Invisibleand the Radiotopia podcast network.
Fast Company named PRX as one of the world’s Top 10 Most Innovative Media Companies in 2015.
Watch Jake talk about “membership thinking” and its central role in the future of podcasting and listen closely to the way he describes the future of podcast players.
What’s “broken” about the podcasting experience, and how can it be fixed?
The prepaid carrier is following the lead of parent company T-Mobile by allowing users with 3GB data plans or higher to stream music without it counting against their data allotment.
MetroPCS's Music Unlimited program mirrors the Music Freedom offering that T-Mobile launched in 2014. MetroPCS subscribers with monthly data plans of 3GB or more of LTE data can stream from 33 music services without it draining their monthly data. Services match those supported by T-Mobile, including Pandora, Spotify, Apple Music, Google Play Music and others.
As the music industry grows more complex with the proliferation of free and paid streaming services the need for accurate and consistent metadata to properly track the usage of recordings and to tally and collect royalties is growing acute. “Right now the industry has a garbage in/garbage out problem,” Bill Wilson, VP of digital strategy … Continue reading Can Metadata Save the Radio Star? →
Marketron is rolling out its Mediascape Marketplace programmatic ad purchasing solution to 2,900 stations. The company is calling the platform “the first working programmatic exchange for radio.” Mediascape Marketplace was introduced in May when it executed its first programmatically purchased radio spot. In a conversation with RAIN News this morning, Marketron CEO Jeff Haley said that the May test was a proof of concept.
“Programmatic is here, and it’s just a matter of time before every radio station in America is selling their inventory this way.” –Jeff Haley, CEO, Marketron
“For brands, it opens up new doors to markets they may never have considered – for the first time, they can take full advantage of radio’s local power.”
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